Vice

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £223K a year.

Searches, last 12 months

328K

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

3.3%

Market size, estimated

£223Ka year

Peak month

November1.4× the quietest month

Top search term

vice136K searches a year

Listings sell for £20.48 on average, from £5.74 to £57.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £20.48 that is £5K to £10K a year per listing.

Average price

£20.48inside the $15 to $100 sweet spot

Price range

£5.74–£57.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£5K–£10K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #21 within Hand Tools. It carries 966 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

77%

Out of stock, average day

5.3%

Average rank

#21in Hand Tools

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

966per listing

Listings tracked

30

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months