vice
Worth a lookShows low returns (1.1%), but soft demand (-11.6% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£20.48avg listing price — sweet spot $15–$100
Price range
Great£5.74–£57.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good966.47avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay£223K£223K/yr · 328K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vice is a £223K/yr Amazon United Kingdom market (328K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
vice market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £164K–£205K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 83%
- Out of stock
- 5.3%
- Avg brand age
- 57 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
59
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
26%
- STANLEY30%
- DAYUAN16%
- CROWNSHOP14%
- MUXHEL6%
- Zazafolora5%
- Amtech4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vice search terms
- vice136K/yr
- bench vice61K/yr
- table vice14K/yr
- vice clamp15K/yr
- vices for workbench19K/yr
- mini vice13K/yr
- vise11K/yr
- bench vice heavy duty5K/yr
- small vice9K/yr
- vices10K/yr
Top vice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STANLEY MAXSTEEL Multi Angle Vice Yellow/Black 1-83-069
STANLEY£17.824.7★12,452 rev
Stanley 183065 MaxSteel Light-Duty Vice 100mm 4 -inch
STANLEY£25.234.6★4,820 rev
DAYUAN 4 Inches 360 Steel Bench Vice With Anvil Base - Heavy Duty Table Clamp Swivel Industrial Workshop
DAYUAN£21.074.4★247 rev
CROWNSHOP Bench Vice 65mm 360 Swivel Base Mini Workbench Clamp Cast Iron
CROWNSHOP£8.114.5★239 rev
MUXHEL Vice 70mm Bench Vice Clamp 360 Swivel Base Vices for Workbench Heavy Duty Work Bench Clamp Table vice for Small DIY Craft Projects Sanding Drilling Welding-Blue
MUXHEL£16.604.3★93 rev
Newest
by launch date
Bench Vice Clamp 70mm Table Vice Clamp for Workbench 360 Swivel Base Vices for Workbench Cast Iron for Woodworking Cutting Conduit Metalworking Drilling
Zazafolora£14.5416 rev
GREENSAPPIRE 5 Inch Table Vice 360 Swivel Base Cast Iron Bench Vise Tool
GREENSAPPIRE£14.1715 rev
LDHHYH Table Vice Clamp 80MM Bench Clamp 360 Swivel Base Bench Vise Clamp with Gloves Heavy Duty Small Table Vise Portable for DIY Crafting Modelling Workshop Home (Blue)
LDHHYH£17.3914 rev
CROWNSHOP Bench Vice 65mm 360 Swivel Base Mini Workbench Clamp Cast Iron
CROWNSHOP£8.11239 rev
CROWNSHOP Bench Vice 70mm 360 Swivel Base Mini Workbench Clamp Cast Iron
CROWNSHOP£8.16239 rev
Trending
90-day click momentumGREENSAPPIRE 5 Inch Table Vice 360 Swivel Base Cast Iron Bench Vise Tool
GREENSAPPIRE£14.174.6★
Bench Vice Clamp 70mm Table Vice Clamp for Workbench 360 Swivel Base Vices for Workbench Cast Iron for Woodworking Cutting Conduit Metalworking Drilling
Zazafolora£14.544.4★
Stanley 183066 MaxSteel Heavy-Duty Bench Vice 100mm 4-inch STA183066
STANLEY£43.634.6★
DASBET Table Vise Universal 2.5 Inch Work Bench Vice Clamp 360Swivel Base Bench Clamp Home Vise Clamp for Woodworking Metalworking Handcraft Creations Cutting Conduit Drilling
DASBET£12.434.6★
BUYSK Mini Table Bench Vice Clamp for Jewelry Model Making DIY Repairs Modelling Painting and Crafting-Black (Aluminum Alloy)
BUYSK£6.243.8★
What buyers say about vice
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the price”
“Build quality and ease of use”
“Very sturdy”
“comfortable fit”
“Just what I wanted”
“very handy”
“Good firm grip, adjustable positioning, very stable”
“Easy to use and adjust”
“useful for holding models”
“Well made”
What buyers complain about
“Not fit for purpose”
“Disappointing due to the rubber pads and overall quality”
“The Vice broke in half just after 4 weeks of use where was use this only 4-5 times a week”
“Not a very strong vice”
“hit the door loudly”
“The worst bit the the plastic gards for the vice grips be right tho”
“Heavier than I thought”
“Doesn't clamp tight enough”
“Not much in the way of any instructions”
“Had to drill out the flashing from all assembly holes”
Top return reasons
Common questions
- Is vice profitable to sell on Amazon United Kingdom?
- The niche generates £223K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the vice niche?
- 18 brands and 59 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in vice?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.1%.
- When does demand for vice peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vice niche?
- Listings span £5.74–£57.21; the average listing price is £20.48 (sweet spot $15–$100). The average incumbent carries 966 reviews — the moat a new listing must climb.