Vice
Vice shows low returns (1.1%), but soft demand (-11.6% this quarter) keeps it on the watch list.
Flapen Score
Is Vice profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vice is a £223K/yr Amazon United Kingdom market (328K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 55/100.
Vice: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.6% over the last 90 days and 3.3% of searches end in a purchase.
£223K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Vice products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
STANLEY MAXSTEEL Multi Angle Vice Yellow/Black 1-83-069
- Price
- £17.82
- Rating
- 4.7/5
- Reviews
- 12,452
- Age
- 19y ago
Stanley 183065 MaxSteel Light-Duty Vice 100mm 4 -inch
- Price
- £25.23
- Rating
- 4.6/5
- Reviews
- 4,820
- Age
- 17y ago
DAYUAN 4 Inches 360 Steel Bench Vice With Anvil Base - Heavy Duty Table Clamp Swivel Industrial Workshop
- Price
- £21.07
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 3y ago
CROWNSHOP Bench Vice 65mm 360 Swivel Base Mini Workbench Clamp Cast Iron
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 1y ago
MUXHEL Vice 70mm Bench Vice Clamp 360 Swivel Base Vices for Workbench Heavy Duty Work Bench Clamp Table vice for Small DIY Craft Projects Sanding Drilling Welding-Blue
- Price
- £16.60
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 2y ago
Trending
90-day click momentum
GREENSAPPIRE 5 Inch Table Vice 360 Swivel Base Cast Iron Bench Vise Tool
- Price
- £14.17
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 6mo ago
Bench Vice Clamp 70mm Table Vice Clamp for Workbench 360 Swivel Base Vices for Workbench Cast Iron for Woodworking Cutting Conduit Metalworking Drilling
- Price
- £14.54
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago
Stanley 183066 MaxSteel Heavy-Duty Bench Vice 100mm 4-inch STA183066
- Price
- £43.63
- Rating
- 4.6/5
- Reviews
- 3,319
- Age
- 16y ago
DASBET Table Vise Universal 2.5 Inch Work Bench Vice Clamp 360Swivel Base Bench Clamp Home Vise Clamp for Woodworking Metalworking Handcraft Creations Cutting Conduit Drilling
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago
BUYSK Mini Table Bench Vice Clamp for Jewelry Model Making DIY Repairs Modelling Painting and Crafting-Black (Aluminum Alloy)
- Price
- £6.24
- Rating
- 3.8/5
- Reviews
- 226
- Age
- 4y ago
Newest
by launch dateBench Vice Clamp 70mm Table Vice Clamp for Workbench 360 Swivel Base Vices for Workbench Cast Iron for Woodworking Cutting Conduit Metalworking Drilling
- Price
- £14.54
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago
GREENSAPPIRE 5 Inch Table Vice 360 Swivel Base Cast Iron Bench Vise Tool
- Price
- £14.17
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 6mo ago
LDHHYH Table Vice Clamp 80MM Bench Clamp 360 Swivel Base Bench Vise Clamp with Gloves Heavy Duty Small Table Vise Portable for DIY Crafting Modelling Workshop Home (Blue)
- Price
- £17.39
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago
CROWNSHOP Bench Vice 65mm 360 Swivel Base Mini Workbench Clamp Cast Iron
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 1y ago
CROWNSHOP Bench Vice 70mm 360 Swivel Base Mini Workbench Clamp Cast Iron
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 flat
Sellers
59
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
26%
- STANLEY30%
- DAYUAN16%
- CROWNSHOP14%
- MUXHEL6%
- Zazafolora5%
- Amtech4%
Vice demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Vice search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vice136K/yr
- bench vice61K/yr
- table vice14K/yr
- vice clamp15K/yr
- vices for workbench19K/yr
- mini vice13K/yr
- vise11K/yr
- bench vice heavy duty5K/yr
- small vice9K/yr
- vices10K/yr
What reviews say buyers love and hate about Vice
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Worth the price”
“Build quality and ease of use”
“Very sturdy”
“comfortable fit”
“Just what I wanted”
What buyers complain about
74% of reviews“Not fit for purpose”
“Disappointing due to the rubber pads and overall quality”
“The Vice broke in half just after 4 weeks of use where was use this only 4-5 times a week”
“Not a very strong vice”
“hit the door loudly”
Vice return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vice questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
