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Varnish for Acrylic Painting

Fail

Prices span $2.73–$16.99, mostly outside the sweet spot, so Varnish for Acrylic Painting is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£61K/yr66K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
71%top-5 click share · 8 brands · 32 sellers

Flapen Score

Varnish for Acrylic Painting against its category

The dotted line is the DIY & Tools average. Past it, Varnish for Acrylic Painting is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Varnish for Acrylic Painting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Varnish for Acrylic Painting 66K times last year and spent an estimated £61K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
10.3%
Market size, estimated
£61Ka year
Peak month
November1.4× the quietest month
Top search term
acrylic varnish24K searches a year

02 · Price

A sale here is worth £8.90.

Listings sell for £8.90 on average, from £2.73 to £16.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.90 that is £2K to £4K a year per listing.

Average price
£8.90under the $15 to $100 sweet spot
Price range
£2.73–£16.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #347 within Painting Supplies, Tools & Wall Treatments. It carries 1,533 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#347in Painting Supplies, Tools & Wall Treatments
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,533per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Varnish for Acrylic Painting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

32

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Liquitex51%
  • PEBEO15%
  • Nicpro8%
  • GRANOTONE7%
  • Vallejo6%
  • 7 Artists4%
  • Open — no brand owns it (2 brands, 8%)

Demand

Varnish for Acrylic Painting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.4×

Search terms

Top Varnish for Acrylic Painting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • acrylic varnish24K/yr
  • varnish for acrylic painting18K/yr
  • gloss varnish for acrylic paint7K/yr
  • acrylic gloss varnish5K/yr
  • acrylic varnish gloss5K/yr
  • acrylic paint varnish4K/yr
  • paint varnish3K/yr

Reviews and returns

What reviews say buyers love and hate about Varnish for Acrylic Painting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness25%−0.12

it leaves my paintings sticky

Very sticky varnish

Sticky tacky varnish

Functionality-Overall19%−0.07

Didn't really work for what I wanted it for

Didn't seem to work well at first

Size-Overall19%−0.02

is small will have to be selective with what I use it with

the bottle is a little small

Color13%−0.05

The varnish caused the colors to bleed and smear, destroying the detail and integrity of my work

Thickness6%−0.02

To thick

Love

Quality-Overall20%+1.22

Overall a very good quality varnish that I would highly recommend

Great quality

A fantastic product

Advertised Vs Actual Product19%+1.13

Product is as described

Exactly as I required

Does the job as expected

Ease Of Use19%+1.08

Easy to use

It goes on easily and looks professional

EASY TO USE & GREAT PRODUCT

Value For Money13%+0.55

Good price

great value

Good Value for money

Paint Quality5%+0.36

Finishes nicely too

Gloss varnish

Versatile varnish

Return

0.3% Return rate 29% Fixable by listing

Size-Overall17%▁▁▅█▁▁

is small will have to be selective with what I use it with

the bottle is a little small

Brightness/Shine/Glow11%▁█▁▁▁▁
Functionality-Overall11%▁▁▁▁▁█

Didn't really work for what I wanted it for

Didn't seem to work well at first

Compatibility-Overall11%▁█▁▁█▁
Quality-Overall11%▁▁▁▁▁█

FAQ

Common Varnish for Acrylic Painting questions

Answered from the same tracked data.