varnish for acrylic painting
Skip itPrices mostly outside the sweet spot ($2.73–$16.99) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,532.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Okay£8.90avg listing price — sweet spot $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 66K searches
Price range
Bad£2.73–£16.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, varnish for acrylic painting is a £61K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
varnish for acrylic painting market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £45K–£53K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #347
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.7%
- Avg brand age
- 60 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
32
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- Liquitex51%
- PEBEO15%
- Nicpro8%
- GRANOTONE7%
- Vallejo6%
- 7 Artists4%
- Open — no brand owns it (2 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -7.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.4×
Top varnish for acrylic painting search terms
- acrylic varnish24K/yr
- varnish for acrylic painting18K/yr
- gloss varnish for acrylic paint7K/yr
- acrylic gloss varnish5K/yr
- acrylic varnish gloss5K/yr
- acrylic paint varnish4K/yr
- paint varnish3K/yr
Top varnish for acrylic painting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LIQUITEX 8870304 Basics Acrylic Additive Gloss Varnish 250 ml Tube
Liquitex£7.044.6★470 rev
PEBEO Acrylic 59ML Gloss Varnish 3.3 x 3.3 x 10 cm
PEBEO£2.734.3★139 rev
Liquitex Acrylic Professional Varnish Satin 237 ml
Liquitex£10.704.6★3,004 rev
Nicpro Gloss Varnish for Acrylic Painting(8.45 oz 250 ml) Non-Yellowing Non-Toxic Anti-Crazing Clear Acrylic Varnish for Pro Artist & Hobby Painter on Canvas Wood Artwork High Gloss Finish
Nicpro£9.474.2★258 rev
GRANOTONE Clear Coat Acrylic High Gloss Varnish Finish 3.38 fl oz Non Yellowing Non Toxic Anti Crazing 100 ML for Pro Artists and Hobby Painters
GRANOTONE£9.664.3★4,287 rev
Newest
by launch dateNicpro Gloss Varnish for Acrylic Painting(8.45 oz 250 ml) Non-Yellowing Non-Toxic Anti-Crazing Clear Acrylic Varnish for Pro Artist & Hobby Painter on Canvas Wood Artwork High Gloss Finish
Nicpro£9.47258 rev
Gloss Varnish for Acrylic Painting 200ml Clear Varnish Keeps Paintings from Yellowing Cracking and Dust Maintains Permanent Color
EIGTWEN£13.10269 rev
GRANOTONE Clear Coat Acrylic High Gloss Varnish Finish 3.38 fl oz Non Yellowing Non Toxic Anti Crazing 100 ML for Pro Artists and Hobby Painters
GRANOTONE£9.664,287 rev
Acrylic Varnish Gloss 250 ml Varnish for Acrylic Painting & Craft | Fast Drying Transparent Sealer for Acryl Painting | Water Based Clear Lacquer Coat for Acryl Painted Canvas Clay Wood Stone
7 Artists£10.371,749 rev
LIQUITEX 8870304 Basics Acrylic Additive Gloss Varnish 250 ml Tube
Liquitex£7.04470 rev
Trending
90-day click momentum
AV Vallejo - Liquid Varnish - 55ml Gloss
Vallejo£3.764.6★
Nicpro Gloss Varnish for Acrylic Painting(8.45 oz 250 ml) Non-Yellowing Non-Toxic Anti-Crazing Clear Acrylic Varnish for Pro Artist & Hobby Painter on Canvas Wood Artwork High Gloss Finish
Nicpro£9.474.2★
Gloss Varnish for Acrylic Painting 200ml Clear Varnish Keeps Paintings from Yellowing Cracking and Dust Maintains Permanent Color
EIGTWEN£13.104.4★
PEBEO 94012 200ml Transparent Gloss Varnish Acrylic 16.5 x 5.2 x 5.2 cm
PEBEO£6.014.4★
Liquitex Acrylic Professional Varnish Satin 237 ml
Liquitex£10.704.6★
What buyers say about varnish for acrylic painting
What buyers praise and complain about, mined from review topics.What buyers love
“Overall a very good quality varnish that I would highly recommend”
“Product is as described”
“Easy to use”
“Good price”
“Finishes nicely too”
“enhances colors beautifully”
“produces a lovely finish”
“Fabulous, good coverage, brilliant consistency”
“Just what I needed for y art”
“Im happy with the product, doesnt seem to smell and it does work, my items are nice and shiny”
What buyers complain about
“it leaves my paintings sticky”
“Didn't really work for what I wanted it for”
“is small will have to be selective with what I use it with”
“The varnish caused the colors to bleed and smear, destroying the detail and integrity of my work”
“To thick”
Top return reasons
Common questions
- Is varnish for acrylic painting profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 12 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the varnish for acrylic painting niche?
- 8 brands and 32 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in varnish for acrylic painting?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Size-Overall. The return rate is 0.3%.
- When does demand for varnish for acrylic painting peak?
- Demand peaks in Nov; the busiest month runs 1.4× the quietest.
- What does it cost to enter the varnish for acrylic painting niche?
- Listings span £2.73–£16.99; the average listing price is £8.90 (sweet spot $15–$100). The average incumbent carries 1,533 reviews — the moat a new listing must climb.