Varnish Brush
FailPrices span $2.23–$9.98, mostly outside the sweet spot, so Varnish Brush is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £72K/yr92K searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 63%top-5 click share · 16 brands · 63 sellers
Flapen Score
Varnish Brush against its category
The dotted line is the DIY & Tools average. Past it, Varnish Brush is stronger. Inside it, weaker.
Market
The Varnish Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Varnish Brush 92K times last year and spent an estimated £72K. The top 5 brands take 64% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
18.7% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 18.7%
- Market size, estimated
- £72Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- foam brush24K searches a year
02 · Price
A sale here is worth £4.19.
Listings sell for £4.19 on average, from £2.23 to £9.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £4.19 that is £4K to £5K a year per listing.
- Average price
- £4.19under the $15 to $100 sweet spot
- Price range
- £2.23–£9.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #175 within Painting Supplies, Tools & Wall Treatments. It carries 1,089 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 94%
- Out of stock, average day
- 1.0%
- Average rank
- #175in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,089per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Varnish Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Foam Brushes for Applying Dye Paint Stain Varnish and Oil to Wood. Perfect for Arts Crafts Cleaning and More. Four Piece Set.
- Price
- £4.24
- Rating
- 4.2/5
- Reviews
- 1,643
- Age
- 4y ago
Fit For The Job 3 Piece Foam Paint Brush Set Foam Brushes for Painting Arts & Crafts Applying Glue Varnish Enamel Paint Woodstain & More Sponge Painting Brushes Mod Podge Jenny
- Price
- £2.23
- Rating
- 4.2/5
- Reviews
- 587
- Age
- 14y ago
4 Pcs Foam Brushes Paint Sponges Sponge Brush Sponge Paint Brushes Foam Paint Brushes for Applying Dye Paint Stain Varnish and Oil to Wood
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 8mo ago
24 Pcs Sponge Brush Foam Brush Easy To Use Sponge Paint Brushes Diy Graffiti Sponge Brush Suitable for Family Painting Production(Black)
- Price
- £6.46
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago
Bates Choice Foam Paint Brushes 1 2 3 & 4 20 Pack Multicolor Foam Sponge Paint Brush Foam Brushes for Painting Staining & Mod Podge
- Price
- £6.12
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 1y ago
Trending
90-day click momentum
6 Pcs Foam Paint Brushes Practical Sponge Brushes Equipped with Wood Handles Suitable for Painting Staining Varnishes DIY Craft Projects for Various Art Craft and Maintenance Needs (Black)
- Price
- £2.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
4-Piece Foam Brush Set for Painting Staining and Varnishing
- Price
- £2.81
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 11mo ago
4 Pcs Foam Brushes Paint Sponges Sponge Brush Sponge Paint Brushes Foam Paint Brushes for Applying Dye Paint Stain Varnish and Oil to Wood
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 8mo ago
5 Pcs Foam Brush Sponge Paint Brushes for Painting Foam Paint Brushes 1 Inch Wood Handle Sponge Brush Set for Painting Staining Diy Craft Projects Finishing
- Price
- £2.90
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 7mo ago
Yuomeaz 4 Pcs Paint Sponges Brush Set 4 Size Foam Brushes Lightweight Painting Sponge Brush with Wood Handle for Staining Crafting (1 2 3 4)
- Price
- £2.92
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 9mo ago
Newest
by launch date6 Pcs Foam Paint Brushes Practical Sponge Brushes Equipped with Wood Handles Suitable for Painting Staining Varnishes DIY Craft Projects for Various Art Craft and Maintenance Needs (Black)
- Price
- £2.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
5 Pcs Foam Brush Sponge Paint Brushes for Painting Foam Paint Brushes 1 Inch Wood Handle Sponge Brush Set for Painting Staining Diy Craft Projects Finishing
- Price
- £2.90
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 7mo ago
4 Pcs Foam Brushes Paint Sponges Sponge Brush Sponge Paint Brushes Foam Paint Brushes for Applying Dye Paint Stain Varnish and Oil to Wood
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 8mo ago
Yuomeaz 4 Pcs Paint Sponges Brush Set 4 Size Foam Brushes Lightweight Painting Sponge Brush with Wood Handle for Staining Crafting (1 2 3 4)
- Price
- £2.92
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 9mo ago
4-Piece Foam Brush Set for Painting Staining and Varnishing
- Price
- £2.81
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
63
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
31%
- Furniture Clinic33%
- Fit For The Job12%
- HEIZHU9%
- Royal & Langnickel5%
- JBLJDWD5%
- Bates Choice4%
Demand
Varnish Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Varnish Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foam brush24K/yr
- sponge brush14K/yr
- foam brushes13K/yr
- sponge paint brushes10K/yr
- foam paint brushes8K/yr
- sponge brushes for painting7K/yr
- foam brushes for wood stain7K/yr
- sponge brushes4K/yr
- foam brushes for varnish2K/yr
- sponge brushes for wood staining2K/yr
Reviews and returns
What reviews say buyers love and hate about Varnish Brush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
so I wouldnt expect these to last forever
Soon fall apart
Fell apart after the first use
Not happy with the quality
They're not premium quality
Absolute garbage
These are not fit for purpose
These are tiny
Not fit for purpose
When loaded with paint they become very floppy
leave bits of foam in your stain/varnish/paint
gloss paints are far to thick for these
They felt insubstantial and I found them uncomfortable to hold and use
Love
Great for the money
Good value for money
Excellent value
Easy to use
easy to hold
Good for intended use
Really good quality
I'm happy, have no complaints, would buy again and recommend ★★★★★
good item ty
Well thought out sizes
Good mix of sizes
Great variety of sizes and worked perfectly
Easy to clean
make it simple to apply an even layer without leaving heavy brush marks
They are also useful for craft bits because you can use one, bin it, and avoid the whole miserable brush cleaning routine afterwards
Return
0.3% Return rate 26% Fixable by listing
These are not fit for purpose
These are tiny
Not fit for purpose
Not happy with the quality
They're not premium quality
Absolute garbage
so I wouldnt expect these to last forever
Soon fall apart
Fell apart after the first use
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Varnish Brush questions
Answered from the same tracked data.