Utility Knife

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £566K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-20.6%

Conversion, latest week

3.5%

Market size, estimated

£566Ka year

Peak month

November2.5× the quietest month

Top search term

stanley knife1.1M searches a year

Listings sell for £7.94 on average, from £2.12 to £17.72. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £7.94 that is £24K to £32K a year per listing.

Average price

£7.94under the $15 to $100 sweet spot

Price range

£2.12–£17.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

£24K–£32K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

26% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #14 within Hand Tools. It carries 2,708 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

26%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#14in Hand Tools

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,708per listing

Listings tracked

19

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months