Utility Knife
soft demand (-20.6% this quarter) — Utility Knife doesn't clear our bar today.
Flapen Score
Is Utility Knife profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Utility Knife is a £566K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 41/100.
Utility Knife: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.6% over the last 90 days and 3.5% of searches end in a purchase.
£566K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Utility Knife products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OX TOOLS P224301 Pro Heavy Duty Fixed Blade Folding Knife Blue / Black
- Price
- £5.86
- Rating
- 4.8/5
- Reviews
- 3,338
- Age
- 4y ago
Amazon Basics Heavy Duty Retractable Auto-Load Ergonomic Utility Knife 3-Position Locking Blade with 4 Replaceable Blades in Designed Storage Black/Silver
- Price
- £5.39
- Rating
- 4.6/5
- Reviews
- 3,035
- Age
- 6y ago
Milwaukee Foldable Pocket Knife Fastback 4932471357
- Price
- £10.82
- Rating
- 4.8/5
- Reviews
- 1,886
- Age
- 6y ago
STANLEY FATMAX Folding Retractable Blade Utility Knife with 3 Blades 0-10-825
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 6,925
- Age
- 15y ago
Shark-Tuff Heavy Duty Folding Utility Knife with 10 Spare SK5 Blades | All Metal Sharp Craft Tradesman Camping Pocket Knife Cardboard Box Cutter with Belt Clip & Safety Lock UK Legal
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 1,354
- Age
- 2y ago
Trending
90-day click momentum
STANLEY Slide Lock Snap Off Utility Knife 18mm 0-10-151
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 1,136
- Age
- 22y ago
STANLEY FATMAX PRO Twin-Blade Retractable Utility Knife 0-10-789
- Price
- £15.01
- Rating
- 4.4/5
- Reviews
- 3,690
- Age
- 16y ago
STANLEY 9mm Snap Off Blade Knives (Pack of 3) 2-10-150
- Price
- £5.38
- Rating
- 4.6/5
- Reviews
- 5,032
- Age
- 22y ago
Stanley Trim Knife Fixed Blade 199E Silver 2 10 199
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 1,909
- Age
- 22y ago
STANLEY FATMAX Folding Retractable Blade Utility Knife with 3 Blades 0-10-825
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 6,925
- Age
- 15y ago
Newest
by launch date
Stanley FatMax Heavy-Duty Trade Knife One-Handed Opening Utility Knife Available in Black or Silver Designed for Professional Use
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 1y ago
4 Pack Utility Knives with 10 Extra SK5 Blades - Heavy-Duty Retractable Box Cutters for Cardboard Carpet Cartons and Home Improvement Tasks
- Price
- £8.76
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago
Spear & Jackson SJ1790 2-in-1 Trimming Knife and Scraper - Multi-Functional Utility Knife & Scraping Tool Folding Cutting Blade Stores in Handle Rotating Blade for Scraping + 10 Spare Blades
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 518
- Age
- 1y ago
Shark-Tuff Heavy Duty Folding Utility Knife with 10 Spare SK5 Blades | All Metal Sharp Craft Tradesman Camping Pocket Knife Cardboard Box Cutter with Belt Clip & Safety Lock UK Legal
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 1,354
- Age
- 2y ago
TOUGH MASTER Utility Knife Retractable Function Plus 4 Piece SK2 Blades Aluminium Alloy Handle Comfortable Grip Ideal for Cutting Plastic Paper Carpet Leather Aluminium Sheets (TM-UTK184)
- Price
- £5.08
- Rating
- 4.4/5
- Reviews
- 580
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
26
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
6%
- OX Tools21%
- STANLEY FATMAX18%
- STANLEY17%
- Amazon Basics16%
- Milwaukee13%
- Homebay9%
- Open — no brand owns it (3 brands, 6%)
Utility Knife demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.5×
Top Utility Knife search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stanley knife1.1M/yr
- utility knife252K/yr
- milwaukee knife209K/yr
- work knife77K/yr
- dewalt knife45K/yr
- milwaukee fastback31K/yr
- stanley knife retractable31K/yr
- retractable knife37K/yr
- folding utility knife33K/yr
- stanley knives24K/yr
What reviews say buyers love and hate about Utility Knife
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Excellent product”
“Good for the price”
“easy to operate”
“Nice and sturdy”
“comfortable grip”
What buyers complain about
65% of reviews“Inferior quality, fell apart after a couple of weeks”
“Very awkward to use”
“Broke after a few months”
“Not fit for purpose”
“Needs better instructions”
Utility Knife return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Utility Knife questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
