upvc paint
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£17.45avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good£5.64–£29.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,739.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£54K£54K/yr · 189K searches
According to Flapen's Amazon United Kingdom niche tracking, upvc paint is a £54K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Jul–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
upvc paint market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £44K–£52K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
56
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
39%
Top 20: 81%
Open market
8%
- THE ONE23%
- Paintnuts21%
- Ronseal18%
- Rust-Oleum17%
- INNOV8 COATINGS9%
- RUSTINS3%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.6% search growth over the last 90 days.Peak months: Mar, Jul, Aug, Sep · busiest ÷ quietest = 3.2×
Top upvc paint search terms
- upvc paint93K/yr
- pvc paint30K/yr
- upvc door paint21K/yr
- composite door paint17K/yr
- pvc door paint16K/yr
- pvc paint for doors8K/yr
- ronseal upvc paint3K/yr
Top upvc paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
THE ONE£11.934.4★26,529 rev
Ronseal uPVC Paint Sage Satin 750ml
Ronseal£15.144.5★71 rev
Paintnuts UPVC Window & Door Paint - RAL-7016 - ANTHRACITE GREY Satin 250ml Tin
Paintnuts£15.104.2★487 rev
PaintNuts UPVC Window & Door Paint - NCS-3010-G10Y - CHARTWELL GREEN Gloss 250ml Tin
Paintnuts£15.094.4★342 rev
Ronseal uPVC Paint White Satin 750ml
Ronseal£15.964.4★192 rev
Newest
by launch dateThe ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
THE ONE£11.9326,529 rev
uPVC & Composite Door Colour Restorer 250ml Revives Faded Doors & Frames
HouseProud£12.91101 rev
INNOV8 COATINGS COMPOSITE DOOR PAINT - 750 ml - No Primer or Top Coat - Fast Drying - Satin Finish - Panther BLACK - Exterior Door Paint
INNOV8 COATINGS£21.28138 rev
UPVC Paint 750ml - Anthracite Grey - Satin Finish - No Primer Needed - Fast Drying - For Doors Windows Conservatories - Interior/Exterior - 10 Yr Durability - Pro Quality for Plastic & uPVC.
INNOV8 COATINGS£21.3646 rev
INNOV8 COATINGS COMPOSITE DOOR PAINT - 750 ml - No Primer or Top Coat - Fast Drying - Satin Finish - Anthracite GREY - Exterior Door Paint
INNOV8 COATINGS£21.25138 rev
Trending
90-day click momentum
RUSTINS ASAP Quick Dry All Surface All Purpose Paint Water-Based Satin Paint for Wood Metal UPVC Plastic Tiles Stone & Brick Interior & Exterior Paint- White 250ml
RUSTINS£7.014.4★
The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
THE ONE£11.934.4★
Thompsons UPVC Restorer 480ml
Thompson's£5.644.2★
Rust-Oleum Grey uPVC Door and Window Paint In Satin Finish - Anthracite (RAL 7016) 750ml
Rust-Oleum£23.174.4★
UPVC Paint 750ml - Anthracite Grey - Satin Finish - No Primer Needed - Fast Drying - For Doors Windows Conservatories - Interior/Exterior - 10 Yr Durability - Pro Quality for Plastic & uPVC.
INNOV8 COATINGS£21.364.5★
What buyers say about upvc paint
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely colour very good paint finish”
“Excellent coverage”
“Amazing colour”
“Easy to apply”
“Covers well”
“Excellent paint”
“much better than I had anticipated”
“Great price”
“Like NEW”
“It dries so natural and quick”
What buyers complain about
“Poor quality paint”
“Waste of money”
“My fault for not checking the size”
“its not the right colour”
“Disappointed for the performance”
“you get better coverage with Dulux”
“Paint also leaks heavily”
“Wipes off. Comes off. Not fit for Bathroom purposes”
“Which had faded badly”
“bled under the making tape”
Top return reasons
Common questions
- Is upvc paint profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 40 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +33.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the upvc paint niche?
- 11 brands and 56 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in upvc paint?
- Top complaints mined from reviews: Paint Quality, Value For Money, Size-Overall. The return rate is 1.1%.
- When does demand for upvc paint peak?
- Demand peaks in Mar–Jul–Aug–Sep; the busiest month runs 3.2× the quietest.
- What does it cost to enter the upvc paint niche?
- Listings span £5.64–£29.60; the average listing price is £17.45 (sweet spot $15–$100). The average incumbent carries 3,740 reviews — the moat a new listing must climb.