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Upvc Door Handle

Fail

Demand is soft, at -2.9% this quarter, so Upvc Door Handle is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£166K/yr412K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
42%top-5 click share · 17 brands · 34 sellers

Flapen Score

Upvc Door Handle against its category

The dotted line is the DIY & Tools average. Past it, Upvc Door Handle is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Upvc Door Handle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Upvc Door Handle 412K times last year and spent an estimated £166K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
2.9%
Market size, estimated
£166Ka year
Peak month
April1.3× the quietest month
Top search term
upvc door handle122K searches a year

02 · Price

A sale here is worth £13.93.

Listings sell for £13.93 on average, from £6.23 to £20.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.93 that is £3K to £7K a year per listing.

Average price
£13.93under the $15 to $100 sweet spot
Price range
£6.23–£20.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #146 within Door Hardware & Locks. It carries 591 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#146in Door Hardware & Locks
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
591per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Upvc Door Handle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

34

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

12%

  • Generic30%
  • Bwintech22%
  • TSS17%
  • JCP7%
  • SHIELD HARDWARE7%
  • IRONWORX4%
  • Open — no brand owns it (11 brands, 12%)

Demand

Upvc Door Handle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Upvc Door Handle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • upvc door handle122K/yr
  • front door handle41K/yr
  • pvc door handle39K/yr
  • external door handle29K/yr
  • patio door handle29K/yr
  • upvc door handles22K/yr
  • front door handles for upvc door18K/yr
  • door handles external14K/yr
  • exterior door handle14K/yr
  • patio door handles replacement9K/yr

Reviews and returns

What reviews say buyers love and hate about Upvc Door Handle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+1.49

Didn't fit my door

Did not fit

the other too short

Quality-Overall10%+2.23

the quality of the 'chrome' plating is fairly dubious

Cheap

Not great quality

Durability10%−0.06

Broken after a couple of days

Broke after 2 months

it isnt going to last

Strength6%−0.04

Not strong

Not very sturdy or durable -

the springs inside don't appear to be strong enough

Paint Quality5%−0.04

Paint doesnt last long

Absolutely shocking after 18 months all the paint peeling off

Peeling paint

Love

Quality-Overall32%+2.23

Decent quality

good quality cheaper than other retailers

Good quality and great value for money product delivered quickly

Size-Overall28%+1.49

Excellent fit

Easy to fit

Fits as described

Value For Money12%+0.45

Good Value

good value

Excellent value

Advertised Vs Actual Product8%

As described

great just what i needed

much better than anticipated

Assembly/Installation5%+0.32

Easy to install

As described easy to fit and set up

Installation itself is straightforward as long as your existing measurements match the 92 mm PZ

Return

4.5% Return rate 82% Fixable by listing

Size-Overall76%▇▇███▇

Didn't fit my door

Did not fit

the other too short

Compatibility-Overall6%█▇▆█▇▇
Defective Material/Parts3%▅▆▄▄▆█
Quality-Overall2%▄▅▆▃▆█

the quality of the 'chrome' plating is fairly dubious

Cheap

Not great quality

Functionality-Overall2%▆▆█▇▄▇

One works the other doesn't

FAQ

Common Upvc Door Handle questions

Answered from the same tracked data.