Universal Extension Lead
FailShoppers spend only $20K a year here, so Universal Extension Lead is a Fail.
- Flapen Score
- 44 / 100Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 4944
- Market size
- £20K/yr28K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 60%top-5 click share · 18 brands · 25 sellers
Flapen Score
Universal Extension Lead against its category
The dotted line is the DIY & Tools average. Past it, Universal Extension Lead is stronger. Inside it, weaker.
Market
The Universal Extension Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Universal Extension Lead 28K times last year and spent an estimated £20K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £20Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- universal extension lead16K searches a year
02 · Price
A sale here is worth £15.35.
Listings sell for £15.35 on average, from £4.17 to £24.56. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.35 that is £0 to £2K a year per listing.
- Average price
- £15.35inside the $15 to $100 sweet spot
- Price range
- £4.17–£24.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #228 within Electrical. It carries 1,269 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 15.0%
- Average rank
- #228in Electrical
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,269per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Universal Extension Lead products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Extension Lead | Extension Lead with Usb Slots | 4 Universal Sockets | Surge Protector | 4 USB Ports (1xUSB-C 20W PD | 2xUSB-A) | Independent Switch | 6.5ft Power Cord | Child Safe Door
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 2y ago

Power Strip Extension Lead with 3 USB & 1 USB-C Ports UK Plug 1.8M Heavy Duty Extension Socket 6 Way Outlets 4Usb Slots for Home Office & Gaming Setup (White)
- Price
- £9.19
- Rating
- 4.3/5
- Reviews
- 184
- Age
- 1y ago

Hulker Extension Lead with USB Ports 3 Way Outlets 6 USB Ports Surge Protection UK Socket with Bold Extension Cord with Fuse and Shutter Power Strips Universal Socket Black and Grey
- Price
- £12.92
- Rating
- 4.5/5
- Reviews
- 10,610
- Age
- 9y ago

iBlockCube Universal Extension Lead with 6 USB Ports | 2 Meter Cable Power Strip Surge Protector Wall Adapter Power Hub w/Switch | Fuse & Shutter 3 Way Gang Socket Electrical UK Plug (Black Gray)
- Price
- £17.76
- Rating
- 4.4/5
- Reviews
- 1,057
- Age
- 5y ago

Power Strip Extension Lead with 3 USB & 1 USB-C Ports UK Plug 1.8M Heavy Duty Extension Socket 6 Way Outlets 4Usb Slots for Home Office & Gaming Setup (Black)
- Price
- £9.27
- Rating
- 4.3/5
- Reviews
- 184
- Age
- 1y ago
Trending
90-day click momentum
UK to US Plug Adapter SHUOMAO 3 Way UK to USA Plug Adaptor with 4 USB
- Price
- £14.46
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 4mo ago

Hojalis 5-Outlet Surge Extension Lead Universal Power Strip With 3 USB Slots Extension Lead 2.8M Retractable Power Socket Universal Multi Socket Plug Extension for Home Office Travel
- Price
- £9.93
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 7mo ago

Weciau Extention Lead 2.8M 8-in-1 Universal Power Strip Extension Cable with 3 USB Ports and 5-Outlet Surge Protector Power Strip Cable Extension for Home Office Desktop Travel
- Price
- £11.17
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 7mo ago

UK to US Plug Adapter with 1.5M Extension Cable FDTEK 2 Way Travel Extension Lead with 3 USB Slots & Retractable USB C Cable Type B Travel Adapter for American Thailand Canada Mexico
- Price
- £15.21
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 11mo ago

DESIRETECH Black Electric Extension Lead - 4 Gang 1 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 2,583
- Age
- 2y ago
Newest
by launch date
UK to US Plug Adapter SHUOMAO 3 Way UK to USA Plug Adaptor with 4 USB
- Price
- £14.46
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 4mo ago

Hojalis 5-Outlet Surge Extension Lead Universal Power Strip With 3 USB Slots Extension Lead 2.8M Retractable Power Socket Universal Multi Socket Plug Extension for Home Office Travel
- Price
- £9.93
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 7mo ago

Weciau Extention Lead 2.8M 8-in-1 Universal Power Strip Extension Cable with 3 USB Ports and 5-Outlet Surge Protector Power Strip Cable Extension for Home Office Desktop Travel
- Price
- £11.17
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 7mo ago

UK to EU Travel Extension Lead Mscien 4 Way Individual Switches Universal Power Strip Overload Protector With 1.8M Extension Cord
- Price
- £14.92
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 11mo ago

Mscien 5 Way Travel Extension Lead 5 Independent Switches UK Plug Universal Power Strip Overload Protection Mountable with 1.8 Meter Extension Cord
- Price
- £15.23
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
25
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
21%
- GK GUOKANG22%
- Hulker19%
- MAXBROTHERS16%
- iBlockCube13%
- Mscien5%
- KING-LINK5%
Demand
Universal Extension Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Universal Extension Lead search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- universal extension lead16K/yr
- universal power strip7K/yr
- us extension lead3K/yr
- hulker extension lead2K/yr
- hulker1K/yr
- hulker extension lead with usb slots183/yr
Reviews and returns
What reviews say buyers love and hate about Universal Extension Lead
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Item broke after using for 6 months
Failed after 3 years
Short life
Plugs dont fit
Sockets are very loose
USB ports stopped working
Doesnt work
This iìterm does not work
Received and non working one
No light and not charging
Cant charge after one year
or would charge slower. or restart charging
Not good quality
However, it feels cheap
The quality is a little cheap
Love
Great product and well manufactured
Good quality
seems well made
Good price
It worth the price
Excellent value
works the same way
Works as it should
Its work as expected
Love that it has SIX USB ports
The usb ports are a handy feature
The socket generally works OK
Very convenient, portable and easy to carry around
Great product really useful when traveling
Portable
Return
0.8% Return rate 26% Fixable by listing
Plugs dont fit
Sockets are very loose
USB ports stopped working
Not Fit for Purpose / Dangerous
It is bigger than expectations
it was noticeably shorter
Doesnt work
This iìterm does not work
Received and non working one
Not good quality
However, it feels cheap
The quality is a little cheap
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Universal Extension Lead questions
Answered from the same tracked data.








