Skip to content

Underfloor Heating Thermostats

Fail

Demand is soft, at -48.4% this quarter, so Underfloor Heating Thermostats is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£18K/yr35K searches / yr
90-day growth
-48.4%search demand this quarter
Competition
54%top-5 click share · 13 brands · 24 sellers

Flapen Score

Underfloor Heating Thermostats against its category

The dotted line is the DIY & Tools average. Past it, Underfloor Heating Thermostats is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Underfloor Heating Thermostats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Underfloor Heating Thermostats 35K times last year and spent an estimated £18K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-48.4%
Conversion, latest week
1.8%
Market size, estimated
£18Ka year
Peak month
November5.0× the quietest month
Top search term
underfloor heating thermostats20K searches a year

02 · Price

A sale here is worth £28.83.

Listings sell for £28.83 on average, from £8.11 to £70.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £28.83 that is £0 to £3K a year per listing.

Average price
£28.83inside the $15 to $100 sweet spot
Price range
£8.11–£70.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
6.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #52 within Building Supplies. It carries 497 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#52in Building Supplies
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
497per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Underfloor Heating Thermostats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£729£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

24

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

15%

  • KETOTEK39%
  • meross22%
  • BeFit247%
  • MincoHome6%
  • WENGART6%
  • Senphus4%
  • Open — no brand owns it (7 brands, 15%)

Demand

Underfloor Heating Thermostats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Underfloor Heating Thermostats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • underfloor heating thermostats20K/yr
  • electric underfloor heating thermostat6K/yr
  • underfloor heating thermostat5K/yr
  • underfloor heating controller4K/yr

Reviews and returns

What reviews say buyers love and hate about Underfloor Heating Thermostats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting11%−0.08

the manual is useless

was difficult to programme

My only minor complaint is that the instruction manual is a bit brief when it comes to the advanced wiring configurations

Ease Of Use10%

Is very difficult to navigate

was difficult to programme

Functionality-Overall10%−0.13

neither powered on

Programming does not work

Heating10%−0.07

Or the floor goes cold

I purchased this as our underfloor heating wasnt working

Connectivity-Overall7%+0.60

After 2 weeks disappear from app then can't connect to WiFi

Love

Assembly/Installation19%+1.18

Easy to install

easy to set up

I have no issues installing this

Ease Of Use10%

I found it incredibly easy to use

easy to read at a glance

Easy to operate by App

Value For Money9%+0.83

great value

Very good value

Worth the money

Design-Overall8%+0.11

It looks nice

it appeared well built

It feels well-built

Advertised Vs Actual Product6%+0.52

does what is says and more

Works as intended

Return

6.0% Return rate 11% Fixable by listing

Compatibility-Overall25%█▄▅█▅▆
Functionality-Overall19%▄█▅███

neither powered on

Programming does not work

Connectivity-Overall14%█▆▆▄▁▇

After 2 weeks disappear from app then can't connect to WiFi

Defective Material/Parts13%▇▆█▇▅▁
Size-Overall6%▆█▄▃▄▁

Not fit for purpose

the wires were very short

FAQ

Common Underfloor Heating Thermostats questions

Answered from the same tracked data.