Undercoat Paint
FailThe top 5 brands take 100% of clicks, so Undercoat Paint is a Fail.
- Flapen Score
- 37 / 100Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 4937
- Market size
- £100K/yr100K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 60 sellers
Flapen Score
Undercoat Paint against its category
The dotted line is the DIY & Tools average. Past it, Undercoat Paint is stronger. Inside it, weaker.
Market
The Undercoat Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Undercoat Paint 100K times last year and spent an estimated £100K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £100Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- undercoat paint for wood21K searches a year
02 · Price
A sale here is worth £11.49.
Listings sell for £11.49 on average, from £5.99 to £25.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.49 that is £6K to £9K a year per listing.
- Average price
- £11.49under the $15 to $100 sweet spot
- Price range
- £5.99–£25.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #144 within Painting Supplies, Tools & Wall Treatments. It carries 5,688 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 87%
- Out of stock, average day
- 4.4%
- Average rank
- #144in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,688per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Undercoat Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones - Quick Dry Gloss Primer Undercoat - Brilliant White - Water Based - Interior Wood & Metal - Fast Drying - Low Odour - Dry in 1-2 Hours - 13m2 Coverage per Litre - 0.75 L
- Price
- £7.13
- Rating
- 4.6/5
- Reviews
- 5,997
- Age
- 6y ago
Leyland Trade - White - Wood & Metal Undercoat - 20% Extra Free - 3L
- Price
- £6.18
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 4mo ago
Leyland Trade Acrylic Primer Undercoat - White 2.5L
- Price
- £12.88
- Rating
- 4.6/5
- Reviews
- 2,797
- Age
- 13y ago
RUSTINS WHPU500 500ml Quick Dry Primer Undercoat - Fast-Drying Paint Base for Smooth Coverage; Easy-to-Use Interior & Exterior Prep Coat for Walls Woodwork & DIY Home Decorating
- Price
- £9.12
- Rating
- 4.5/5
- Reviews
- 4,760
- Age
- 19y ago
THE ONE All-In-One Paint & Primer - White Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.34
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Trending
estimated 90-day click momentumLeyland Trade - White - Wood & Metal Undercoat - 20% Extra Free - 3L
- Price
- £6.18
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 4mo ago
Leyland Trade Acrylic Primer Undercoat - White 5L
- Price
- £25.35
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 13y ago
THE ONE All-In-One Paint & Primer - White Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.34
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Johnstones - Quick Dry Gloss Primer Undercoat - Brilliant White - Water Based - Interior Wood & Metal - Fast Drying - Low Odour - Dry in 1-2 Hours - 13m2 Coverage per Litre - 2.5 L
- Price
- £16.15
- Rating
- 4.6/5
- Reviews
- 5,997
- Age
- 6y ago
RUSTINS Small Job Primer & Undercoat White 250ml
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 359
- Age
- 14y ago
Newest
by launch dateLeyland Trade - White - Wood & Metal Undercoat - 20% Extra Free - 3L
- Price
- £6.18
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 4mo ago
Leyland Trade - Multi-Surface Undercoat - Quick Dry - Brilliant White - 750ml
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 5y ago
Johnstones - Quick Dry Gloss Primer Undercoat - Brilliant White - Water Based - Interior Wood & Metal - Fast Drying - Low Odour - Dry in 1-2 Hours - 13m2 Coverage per Litre - 1.25 L
- Price
- £10.89
- Rating
- 4.6/5
- Reviews
- 5,997
- Age
- 6y ago
Johnstones - Quick Dry Gloss Primer Undercoat - Brilliant White - Water Based - Interior Wood & Metal - Fast Drying - Low Odour - Dry in 1-2 Hours - 13m2 Coverage per Litre - 2.5 L
- Price
- £16.15
- Rating
- 4.6/5
- Reviews
- 5,997
- Age
- 6y ago
Johnstones - Quick Dry Gloss Primer Undercoat - Brilliant White - Water Based - Interior Wood & Metal - Fast Drying - Low Odour - Dry in 1-2 Hours - 13m2 Coverage per Litre - 0.25 L
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
60
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Leyland42%
- Johnstone's33%
- RUSTINS13%
- THE ONE6%
- Dulux5%
- Open — no brand owns it (0%)
Demand
Undercoat Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Undercoat Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- undercoat paint for wood21K/yr
- undercoat paint23K/yr
- white undercoat paint for wood17K/yr
- undercoat10K/yr
- white undercoat paint9K/yr
- acrylic primer undercoat5K/yr
- white undercoat4K/yr
- undercoat paint for walls6K/yr
- white undercoat paint for walls3K/yr
- oil based undercoat3K/yr
Reviews and returns
What reviews say buyers love and hate about Undercoat Paint
We read the reviews and the return reasons for every product selling here.
“Absolutely rubbish paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Undercoat Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data