Undercoat Paint
FailThe top 5 brands take 100% of clicks, so Undercoat Paint is a Fail.
- Flapen Score
- 37 / 100Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 4937
- Market size
- £100K/yr100K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 60 sellers
Flapen Score
Undercoat Paint against its category
The dotted line is the DIY & Tools average. Past it, Undercoat Paint is stronger. Inside it, weaker.
Market
The Undercoat Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Undercoat Paint 100K times last year and spent an estimated £100K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £100Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- undercoat paint for wood21K searches a year
02 · Price
A sale here is worth £11.49.
Listings sell for £11.49 on average, from £5.99 to £25.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.49 that is £6K to £9K a year per listing.
- Average price
- £11.49under the $15 to $100 sweet spot
- Price range
- £5.99–£25.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #144 within Painting Supplies, Tools & Wall Treatments. It carries 5,688 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 87%
- Out of stock, average day
- 4.4%
- Average rank
- #144in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,688per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Undercoat Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones - Quick Dry Gloss Primer Undercoat - Brilliant White - Water Based - Interior Wood & Metal - Fast Drying - Low Odour - Dry in 1-2 Hours - 13m2 Coverage per Litre - 0.75 L
- Price
- £7.13
- Rating
- 4.6/5
- Reviews
- 5,997
- Age
- 6y ago
Leyland Trade - White - Wood & Metal Undercoat - 20% Extra Free - 3L
- Price
- £6.18
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 4mo ago
Leyland Trade Acrylic Primer Undercoat - White 2.5L
- Price
- £12.88
- Rating
- 4.6/5
- Reviews
- 2,797
- Age
- 13y ago
RUSTINS WHPU500 500ml Quick Dry Primer Undercoat - Fast-Drying Paint Base for Smooth Coverage; Easy-to-Use Interior & Exterior Prep Coat for Walls Woodwork & DIY Home Decorating
- Price
- £9.12
- Rating
- 4.5/5
- Reviews
- 4,760
- Age
- 19y ago
THE ONE All-In-One Paint & Primer - White Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.34
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Trending
90-day click momentumLeyland Trade - White - Wood & Metal Undercoat - 20% Extra Free - 3L
- Price
- £6.18
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 4mo ago
Leyland Trade Acrylic Primer Undercoat - White 5L
- Price
- £25.35
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 13y ago
THE ONE All-In-One Paint & Primer - White Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.34
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Johnstones - Quick Dry Gloss Primer Undercoat - Brilliant White - Water Based - Interior Wood & Metal - Fast Drying - Low Odour - Dry in 1-2 Hours - 13m2 Coverage per Litre - 2.5 L
- Price
- £16.15
- Rating
- 4.6/5
- Reviews
- 5,997
- Age
- 6y ago
RUSTINS Small Job Primer & Undercoat White 250ml
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 359
- Age
- 14y ago
Newest
by launch dateLeyland Trade - White - Wood & Metal Undercoat - 20% Extra Free - 3L
- Price
- £6.18
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 4mo ago
Leyland Trade - Multi-Surface Undercoat - Quick Dry - Brilliant White - 750ml
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 5y ago
Johnstones - Quick Dry Gloss Primer Undercoat - Brilliant White - Water Based - Interior Wood & Metal - Fast Drying - Low Odour - Dry in 1-2 Hours - 13m2 Coverage per Litre - 1.25 L
- Price
- £10.89
- Rating
- 4.6/5
- Reviews
- 5,997
- Age
- 6y ago
Johnstones - Quick Dry Gloss Primer Undercoat - Brilliant White - Water Based - Interior Wood & Metal - Fast Drying - Low Odour - Dry in 1-2 Hours - 13m2 Coverage per Litre - 2.5 L
- Price
- £16.15
- Rating
- 4.6/5
- Reviews
- 5,997
- Age
- 6y ago
Johnstones - Quick Dry Gloss Primer Undercoat - Brilliant White - Water Based - Interior Wood & Metal - Fast Drying - Low Odour - Dry in 1-2 Hours - 13m2 Coverage per Litre - 0.25 L
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Leyland42%
- Johnstone's33%
- RUSTINS13%
- THE ONE6%
- Dulux5%
- Open — no brand owns it (0%)
Demand
Undercoat Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Undercoat Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- undercoat paint for wood21K/yr
- undercoat paint23K/yr
- white undercoat paint for wood17K/yr
- undercoat10K/yr
- white undercoat paint9K/yr
- acrylic primer undercoat5K/yr
- white undercoat4K/yr
- undercoat paint for walls6K/yr
- white undercoat paint for walls3K/yr
- oil based undercoat3K/yr
Reviews and returns
What reviews say buyers love and hate about Undercoat Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely rubbish paint
Paint also leaks heavily
Paint
Ridiculous small size
the 250ml is tiny
It is only a small tin
you get better coverage with Dulux
Coverage poor
Poor coverage
the manufacturing company could be better
Pay a little more for a well known brand and not this
Absolute rubbish
To thick
very thick
Found it to be thick
Love
Excellent value and great paint
Good Paint
easy to use paint
Excellent price
Great value
Worth the money
Excellent Product
A good quality Primer
Very pleased with the results
Covers well
perfect coverage on a single coat
Its perfectly covered in two coats
Easy to use
easy to apply
Easy to use - brushes was easily in plain water
Return
1.1% Return rate 63% Fixable by listing
Ridiculous small size
the 250ml is tiny
It is only a small tin
Absolutely rubbish paint
Paint also leaks heavily
Paint
Misleading
Not exactly what it promises
Not as advertised
it a fraction of the price
.Over priced for size to
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Undercoat Paint questions
Answered from the same tracked data.