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Under Shelf Storage

Fail

Demand is soft, at -34.4% this quarter, so Under Shelf Storage is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£43K/yr132K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
36%top-5 click share · 34 brands · 59 sellers

Flapen Score

Under Shelf Storage against its category

The dotted line is the DIY & Tools average. Past it, Under Shelf Storage is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Under Shelf Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Under Shelf Storage 132K times last year and spent an estimated £43K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
2.7%
Market size, estimated
£43Ka year
Peak month
January2.2× the quietest month
Top search term
under shelf storage71K searches a year

02 · Price

A sale here is worth £12.32.

Listings sell for £12.32 on average, from £5.48 to £21.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.32 that is £0 to £1K a year per listing.

Average price
£12.32under the $15 to $100 sweet spot
Price range
£5.48–£21.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #56 within Storage & Home Organisation. It carries 933 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
90%
Out of stock, average day
15.1%
Average rank
#56in Storage & Home Organisation
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
933per listing
Listings tracked
48

04 · Newcomers

Amazon counts 2 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Under Shelf Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

34 falling

Sellers

59

Top-5 brand share

49%

Top 20: 89%

Top-5 click share

36%

Top 20: 74%

Open market

45%

  • Joseph Joseph15%
  • Taylor & Brown12%
  • Greenfields9%
  • Livhome7%
  • Pinkgarden7%
  • Lonian5%

Demand

Under Shelf Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Under Shelf Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • under shelf storage71K/yr
  • under cupboard storage26K/yr
  • under shelf basket16K/yr
  • under cabinet storage9K/yr
  • undershelf storage basket6K/yr
  • under shelf storage baskets5K/yr

Reviews and returns

What reviews say buyers love and hate about Under Shelf Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.08

too big

Not a good fit

too small

Adhesion/Stickiness12%−0.16

Adhesive not strong enough

adhesive is weak

Sticky didn't stay stuck for long

Strength12%

not really strong

A bit flimsy

Quite fragile

Quality-Overall7%−0.03

Badly made basket

Quality control wasn't there

Bad quality

Functionality-Overall5%−0.05

Doesn't do the job it's meant to

Didnt work

no longer works

Love

Storage Capacity19%+1.90

Extra storage

Great storage capacity

Good storage

Assembly/Installation15%+1.28

Easy to assemble

Installation was simple

Easy to put together

Strength10%

Sturdy shelves does the job perfectly

Great racks and very sturdy

Still going strong

Quality-Overall9%−0.03

Good quality, looks good, easy to assemble, seems sturdy and easy to use

Excellent product

Good, high quality baskets

Size-Overall9%−0.08

Fits perfectly

Easy to fit

Fits perfectly under my sink

Return

2.5% Return rate 80% Fixable by listing

Size-Overall71%▇▇▇▇▆█

too big

Not a good fit

too small

Strength4%▆▄▆█▅▄

not really strong

A bit flimsy

Quite fragile

Compatibility-Overall3%▆▆█▆▅▃
Defective Material/Parts3%█▅▅▃▅▃
Functionality-Overall2%▃▆▄██▃

Doesn't do the job it's meant to

Didnt work

no longer works

FAQ

Common Under Shelf Storage questions

Answered from the same tracked data.