under shelf storage
Skip itSoft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Review moat
Good932.69avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good£12.32avg listing price — sweet spot $15–$100
Price range
Okay£5.48–£21.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 132K searches
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, under shelf storage is a £43K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
under shelf storage market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £31K–£37K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 73%
- Out of stock
- 15.1%
- Avg brand age
- 27 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
59
Top-5 brand share
49%
Top 20: 89%
Top-5 click share
36%
Top 20: 74%
Open market
45%
- Joseph Joseph15%
- Taylor & Brown12%
- Greenfields9%
- Livhome7%
- Pinkgarden7%
- Lonian5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
Top under shelf storage search terms
- under shelf storage71K/yr
- under cupboard storage26K/yr
- under shelf basket16K/yr
- under cabinet storage9K/yr
- undershelf storage basket6K/yr
- under shelf storage baskets5K/yr
Top under shelf storage products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Taylor & Brown Under Shelf Storage Basket 2-Pack Under Shelf Hanging Metal Wire Storage Basket Organizer for Kitchen Office Pantry Bathroom Cabinet (White)
Taylor & Brown£9.974.4★511 rev
Greenfields Under Shelf Kitchen Storage Basket Metal Wire Storage Basket Organiser for Home Office Kitchen Bathroom Pantry Cabinet Solid Construction Maximise Space (Pack of 2)
Greenfields£8.284.9★43 rev
Joseph Joseph CupboardStore Under Shelf Storage Film Foil and Bag Organiser Space Saving - Grey
Joseph Joseph£7.634.3★4,161 rev
LIVHOME 2pc Under Shelf Storage Basket Hanging Storage Baskets Pantry Closet Organizer Bathroom Shelf Basket Under Desk Storage Cabinet Cupboard Organizer for Home (Black)
Livhome£7.734.3★53 rev
Lonian Stackable Hanging Basket 2-Pack Under Shelf Hanging Metal Wire Storage Basket for Kitchen Office Pantry Bathroom Cabinet
Lonian£13.624.4★1,181 rev
Newest
by launch date
Roysmart 2 Pack Under Shelf Storage Basket Hanging Metal Basket Wire Storage Basket for Kitchen Office Pantry Bathroom Cabinet (Black)
Roysmart£9.530 rev
LOSTTYPE 2 Pack Pull Out Storage Under Shelf Hanging Drawer Metal Hanging Storage Basket Organizer Drawer Rack Sturdy Space-Saving Baskets for Kitchen Office Wardrobes Cupboard rack White
LOSTTYPE£19.922 rev
Casa Moderna Extendable Kitchen Shelf Organiser - Under Shelf Storage and Adjustable Cupboard Storage Rack - Strong Steel No Drilling Required (Black)
Casa Moderna£20.6915 rev
MIUSITE Under Shelf Storage Basket Kitchen Storage & Organisation with Multiple Hooks and Solid Metal Tray Under Shelf Hanging Metal Wire Basket for Kitchen Pantry Cabinet Desk Bathroom (Black)
MIUSITE£16.919 rev
Worephu Adjustable Metal Under-Shelf Organizer - Expandable Hanging Storage Basket for Home Kitchen Pantry & Bathroom Organization
Worephu£12.354 rev
Trending
90-day click momentumLOSTTYPE 2 Pack Pull Out Storage Under Shelf Hanging Drawer Metal Hanging Storage Basket Organizer Drawer Rack Sturdy Space-Saving Baskets for Kitchen Office Wardrobes Cupboard rack White
LOSTTYPE£19.922.0★
MIUSITE Under Shelf Storage Basket Kitchen Storage & Organisation with Multiple Hooks and Solid Metal Tray Under Shelf Hanging Metal Wire Basket for Kitchen Pantry Cabinet Desk Bathroom (Black)
MIUSITE£16.914.3★
Roysmart 2 Pack Under Shelf Storage Basket Hanging Metal Basket Wire Storage Basket for Kitchen Office Pantry Bathroom Cabinet (Black)
Roysmart£9.530.0★
NTEK Under Shelf Storage BasketHanging Metal Wire Organizer Kitchen Bathroom Pantry Cabinet & OfficeDurable Under Cabinet Shelf Rack to Maximise Space No Tools Required (WHITE 30CM)
NTEK£6.603.9★
Worephu Adjustable Metal Under-Shelf Organizer - Expandable Hanging Storage Basket for Home Kitchen Pantry & Bathroom Organization
Worephu£12.354.3★
What buyers say about under shelf storage
What buyers praise and complain about, mined from review topics.What buyers love
“Extra storage”
“Easy to assemble”
“Sturdy shelves does the job perfectly”
“Good quality, looks good, easy to assemble, seems sturdy and easy to use”
“Fits perfectly”
“worth it”
“Easy to use”
“exactly what I need”
“it looks clean”
“It has greatly improved the organization”
What buyers complain about
“too big”
“Adhesive not strong enough”
“not really strong”
“Badly made basket”
“Doesn't do the job it's meant to”
“Helpes with storage space should of got a long time a go”
“Overpriced”
“My only criticism is that the adhesive used for the no screws method of installation is not strong enough”
“Dont buy for thick shelves”
“My one issue is it slides a bit”
Top return reasons
Common questions
- Is under shelf storage profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 48 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -34.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the under shelf storage niche?
- 34 brands and 59 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in under shelf storage?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Strength. The return rate is 2.5%.
- When does demand for under shelf storage peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- What does it cost to enter the under shelf storage niche?
- Listings span £5.48–£21.03; the average listing price is £12.32 (sweet spot $15–$100). The average incumbent carries 933 reviews — the moat a new listing must climb.