Skip to content

Tung Oil

Fail

The top 5 products take 76% of clicks, so Tung Oil is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£101K/yr50K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
76%top-5 click share · 8 brands · 41 sellers

Flapen Score

Tung Oil against its category

The dotted line is the DIY & Tools average. Past it, Tung Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tung Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tung Oil 50K times last year and spent an estimated £101K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
12.3%
Market size, estimated
£101Ka year
Peak month
April1.8× the quietest month
Top search term
tung oil35K searches a year

02 · Price

A sale here is worth £16.49.

Listings sell for £16.49 on average, from £7.40 to £44.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £16.49 that is £4K to £8K a year per listing.

Average price
£16.49inside the $15 to $100 sweet spot
Price range
£7.40–£44.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #192 within Painting Supplies, Tools & Wall Treatments. It carries 320 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
75%
Out of stock, average day
14.1%
Average rank
#192in Painting Supplies, Tools & Wall Treatments
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
320per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Tung Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

41

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

8%

  • Furniture Clinic30%
  • Libéron22%
  • Barrettine16%
  • Sloe Wood11%
  • RUSTINS7%
  • Bestwood6%
  • Open — no brand owns it (2 brands, 8%)

Demand

Tung Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.8×

Search terms

Top Tung Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tung oil35K/yr
  • tung oil for wood9K/yr
  • pure tung oil6K/yr

Reviews and returns

What reviews say buyers love and hate about Tung Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product33%−0.09

not as expected

Product Condition33%−0.04

Brought product back

Color33%−0.06

It has dried a very dark brown

Love

Quality-Overall26%+1.86

Good value for oil quality and quantity

Excellent product

Really good quality

Color14%−0.06

Perfect colour for my table

the colour it brings out is really nice

Deep colour and lasting protection

Wood Quality13%+0.81

the wood looks amazing

Lovely sheen and the wood feels silky and has a lovely mellow colour

Great wood treatment

Value For Money9%+0.56

Good value for oil quality and quantity

Good value for money

Good value

Stitch/Finish/Polish6%+0.34

Really beautiful finish

really good finish

Quality item, lovely finish

Return

0.5% Return rate 21% Fixable by listing

Leak-Proof29%▁█▁▁▁█
Compatibility-Overall21%█▁█▁▁▁
Size-Overall14%▁▁█▁█▁
Value For Money7%▁▁▁█▁▁
Color7%█▁▁▁▁▁

It has dried a very dark brown

FAQ

Common Tung Oil questions

Answered from the same tracked data.