Tung Oil
FailThe top 5 products take 76% of clicks, so Tung Oil is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £101K/yr50K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 41 sellers
Flapen Score
Tung Oil against its category
The dotted line is the DIY & Tools average. Past it, Tung Oil is stronger. Inside it, weaker.
Market
The Tung Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tung Oil 50K times last year and spent an estimated £101K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £101Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- tung oil35K searches a year
02 · Price
A sale here is worth £16.49.
Listings sell for £16.49 on average, from £7.40 to £44.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £16.49 that is £4K to £8K a year per listing.
- Average price
- £16.49inside the $15 to $100 sweet spot
- Price range
- £7.40–£44.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #192 within Painting Supplies, Tools & Wall Treatments. It carries 320 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 75%
- Out of stock, average day
- 14.1%
- Average rank
- #192in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 320per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Tung Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pure Tung Oil by Furniture Clinic - 500ml - Nourishes Protects and Enhances the Beauty of All Items of Wood -100% Natural Food Safe Oil for Indoor and Outdoor Wood
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 1,310
- Age
- 7y ago

Barrettine Pure & Natural Tung Oil (500ml) - Food & Toy Safe Additive-Free Tung Oil for Wooden Furniture & Worktops Enhances Natural Colour of Wood with a Clear Matt Finish
- Price
- £15.52
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 1y ago

Libéron Pure Tung Oil for Interior & Exterior Wood Clear 1L
- Price
- £21.16
- Rating
- 4.6/5
- Reviews
- 482
- Age
- 19y ago

Libéron Pure Tung Oil for Interior & Exterior Wood Clear 500ml
- Price
- £11.42
- Rating
- 4.6/5
- Reviews
- 675
- Age
- 19y ago

Pure Tung Oil - Premium Natural Wood Sealer for Beautiful Wood finishes & Traditional Woodwork | Waterproof Food-Safe - Interior Furniture Outdoor 250ml 500ml (Clear 150ml)
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 1y ago
Trending
90-day click momentum
Libéron Pure Tung Oil for Interior & Exterior Wood Clear 1L
- Price
- £21.16
- Rating
- 4.6/5
- Reviews
- 482
- Age
- 19y ago

Pure Finest Tung Oil Bestwood 2.5 litres
- Price
- £27.56
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 13y ago

Barrettine Pure & Natural Tung Oil (500ml) - Food & Toy Safe Additive-Free Tung Oil for Wooden Furniture & Worktops Enhances Natural Colour of Wood with a Clear Matt Finish
- Price
- £15.52
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 1y ago

Pure Finest Tung Oil Bestwood 1 Litre
- Price
- £15.30
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 13y ago

Rustins Tung Oil 500ml
- Price
- £12.21
- Rating
- 4.6/5
- Reviews
- 611
- Age
- 16y ago
Newest
by launch date
Pure Tung Oil - Premium Natural Wood Sealer for Beautiful Wood finishes & Traditional Woodwork | Waterproof Food-Safe - Interior Furniture Outdoor 250ml 500ml (Clear 150ml)
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 1y ago

Pure Tung Oil - Premium Natural Wood Sealer for Beautiful Wood finishes & Traditional Woodwork | Waterproof Food-Safe - Interior Furniture Outdoor 250ml 500ml (Clear 250ml)
- Price
- £9.81
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 1y ago

Wood Wizard - Pure Tung Oil - Nourishes Protects and Enhances The Beauty of All Items of Wood -100% Natural Food Safe Oil for Indoor and Outdoor Wood (250ml)
- Price
- £9.87
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago

Barrettine Pure & Natural Tung Oil (500ml) - Food & Toy Safe Additive-Free Tung Oil for Wooden Furniture & Worktops Enhances Natural Colour of Wood with a Clear Matt Finish
- Price
- £15.52
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 1y ago

Pure Tung Oil by Furniture Clinic - 500ml - Nourishes Protects and Enhances the Beauty of All Items of Wood -100% Natural Food Safe Oil for Indoor and Outdoor Wood
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 1,310
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
41
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
8%
- Furniture Clinic30%
- Libéron22%
- Barrettine16%
- Sloe Wood11%
- RUSTINS7%
- Bestwood6%
- Open — no brand owns it (2 brands, 8%)
Demand
Tung Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.8×
Search terms
Top Tung Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tung oil35K/yr
- tung oil for wood9K/yr
- pure tung oil6K/yr
Reviews and returns
What reviews say buyers love and hate about Tung Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not as expected
Brought product back
It has dried a very dark brown
Love
Good value for oil quality and quantity
Excellent product
Really good quality
Perfect colour for my table
the colour it brings out is really nice
Deep colour and lasting protection
the wood looks amazing
Lovely sheen and the wood feels silky and has a lovely mellow colour
Great wood treatment
Good value for oil quality and quantity
Good value for money
Good value
Really beautiful finish
really good finish
Quality item, lovely finish
Return
0.5% Return rate 21% Fixable by listing
It has dried a very dark brown
Keep looking
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Best Flapen score
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FAQ
Common Tung Oil questions
Answered from the same tracked data.








