tung oil
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Great320.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.49avg listing price — sweet spot $15–$100
Price range
Great£7.40–£44.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£101K£101K/yr · 50K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, tung oil is a £101K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
tung oil market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £82K–£99K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 33%
- Out of stock
- 14.1%
- Avg brand age
- 77 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
41
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
8%
- Furniture Clinic30%
- Libéron22%
- Barrettine16%
- Sloe Wood11%
- RUSTINS7%
- Bestwood6%
- Open — no brand owns it (2 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 1.8×
Top tung oil search terms
- tung oil35K/yr
- tung oil for wood9K/yr
- pure tung oil6K/yr
Top tung oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Tung Oil by Furniture Clinic - 500ml - Nourishes Protects and Enhances the Beauty of All Items of Wood -100% Natural Food Safe Oil for Indoor and Outdoor Wood
Furniture Clinic£11.884.6★1,310 rev
Barrettine Pure & Natural Tung Oil (500ml) - Food & Toy Safe Additive-Free Tung Oil for Wooden Furniture & Worktops Enhances Natural Colour of Wood with a Clear Matt Finish
Barrettine£15.524.7★85 rev
Libéron Pure Tung Oil for Interior & Exterior Wood Clear 1L
Libéron£21.164.6★482 rev
Libéron Pure Tung Oil for Interior & Exterior Wood Clear 500ml
Libéron£11.424.6★675 rev
Pure Tung Oil - Premium Natural Wood Sealer for Beautiful Wood finishes & Traditional Woodwork | Waterproof Food-Safe - Interior Furniture Outdoor 250ml 500ml (Clear 150ml)
Sloe Wood£7.404.5★35 rev
Newest
by launch datePure Tung Oil - Premium Natural Wood Sealer for Beautiful Wood finishes & Traditional Woodwork | Waterproof Food-Safe - Interior Furniture Outdoor 250ml 500ml (Clear 150ml)
Sloe Wood£7.4035 rev
Pure Tung Oil - Premium Natural Wood Sealer for Beautiful Wood finishes & Traditional Woodwork | Waterproof Food-Safe - Interior Furniture Outdoor 250ml 500ml (Clear 250ml)
Sloe Wood£9.8135 rev
Wood Wizard - Pure Tung Oil - Nourishes Protects and Enhances The Beauty of All Items of Wood -100% Natural Food Safe Oil for Indoor and Outdoor Wood (250ml)
wood wizard£9.8713 rev
Barrettine Pure & Natural Tung Oil (500ml) - Food & Toy Safe Additive-Free Tung Oil for Wooden Furniture & Worktops Enhances Natural Colour of Wood with a Clear Matt Finish
Barrettine£15.5285 rev
Pure Tung Oil by Furniture Clinic - 500ml - Nourishes Protects and Enhances the Beauty of All Items of Wood -100% Natural Food Safe Oil for Indoor and Outdoor Wood
Furniture Clinic£11.881,310 rev
Trending
90-day click momentumLibéron Pure Tung Oil for Interior & Exterior Wood Clear 1L
Libéron£21.164.6★
Pure Finest Tung Oil Bestwood 2.5 litres
Bestwood£27.564.5★
Barrettine Pure & Natural Tung Oil (500ml) - Food & Toy Safe Additive-Free Tung Oil for Wooden Furniture & Worktops Enhances Natural Colour of Wood with a Clear Matt Finish
Barrettine£15.524.7★
Pure Finest Tung Oil Bestwood 1 Litre
Bestwood£15.304.6★
Rustins Tung Oil 500ml
RUSTINS£12.214.6★
What buyers say about tung oil
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for oil quality and quantity”
“Perfect colour for my table”
“the wood looks amazing”
“Good value for oil quality and quantity”
“Really beautiful finish”
“so far it's been easy”
“A fast absorbing easy to work with, high quality product Perfect for my style of wood finishing and refinishing”
“is does seem to be protecting the worktop well though”
“very effective”
“As stated on the tin”
What buyers complain about
“not as expected”
“Brought product back”
“It has dried a very dark brown”
Top return reasons
Common questions
- Is tung oil profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 12 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the tung oil niche?
- 8 brands and 41 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in tung oil?
- Top complaints mined from reviews: Advertised Vs Actual Product, Product Condition, Color. The return rate is 0.5%.
- When does demand for tung oil peak?
- Demand peaks in Apr–May; the busiest month runs 1.8× the quietest.
- What does it cost to enter the tung oil niche?
- Listings span £7.40–£44.05; the average listing price is £16.49 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.