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Tung Oil

Fail

The top 5 products take 76% of clicks, so Tung Oil is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£101K/yr50K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
76%top-5 click share · 8 brands · 41 sellers

Flapen Score

Tung Oil against its category

The dotted line is the DIY & Tools average. Past it, Tung Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tung Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tung Oil 50K times last year and spent an estimated £101K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
12.3%
Market size, estimated
£101Ka year
Peak month
April1.8× the quietest month
Top search term
tung oil35K searches a year

02 · Price

A sale here is worth £16.49.

Listings sell for £16.49 on average, from £7.40 to £44.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £16.49 that is £4K to £8K a year per listing.

Average price
£16.49inside the $15 to $100 sweet spot
Price range
£7.40–£44.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #192 within Painting Supplies, Tools & Wall Treatments. It carries 320 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
75%
Out of stock, average day
14.1%
Average rank
#192in Painting Supplies, Tools & Wall Treatments
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
320per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Tung Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

41

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

8%

  • Furniture Clinic30%
  • Libéron22%
  • Barrettine16%
  • Sloe Wood11%
  • RUSTINS7%
  • Bestwood6%
  • Open — no brand owns it (2 brands, 8%)

Demand

Tung Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.8×

Search terms

Top Tung Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tung oil35K/yr
  • tung oil for wood9K/yr
  • pure tung oil6K/yr

Reviews and returns

What reviews say buyers love and hate about Tung Oil

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Advertised Vs Actual Product”
0.5%of orders come back
“not as expected”
A buyer, on “Advertised Vs Actual Product”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tung Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data