Trowel
MaybeReturns run at only 0.3% of orders. But products sell for $7.40 on average, outside the sweet spot, so Trowel is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 4959
- Market size
- £323K/yr313K searches / yr
- 90-day growth
- +33.3%search demand this quarter
- Competition
- 54%top-5 click share · 18 brands · 103 sellers
Flapen Score
Trowel against its category
The dotted line is the DIY & Tools average. Past it, Trowel is stronger. Inside it, weaker.
Market
The Trowel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Trowel 313K times last year and spent an estimated £323K. The top 5 brands take 76% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £323K a year.
- Searches, last 12 months
- 313K
- Growth, 90 days vs prior 90
- +33.3%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £323Ka year
- Peak month
- May3.7× the quietest month
- Top search term
- trowel137K searches a year
02 · Price
A sale here is worth £7.40.
Listings sell for £7.40 on average, from £3.60 to £20.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.40 that is £7K to £9K a year per listing.
- Average price
- £7.40under the $15 to $100 sweet spot
- Price range
- £3.60–£20.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Hand Tools. It carries 936 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Hand Tools
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 936per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Trowel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Professional Garden Trowel and Hand Shovel Stainless Steel Wide Head with Soft Rubberised Grip Ideal Gardening Tool & Gift for Planting Weeding Digging
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8mo ago

Spear & Jackson 4058NB Elements Carbon Hand Trowel
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 4,408
- Age
- 16y ago

Hand Garden Trowel - Depth Measurement Non-Slip Thumb Grip Transplanting Plant Scoop Weeding Moving and Smoothing Digging Planting Gardening Tool
- Price
- £3.60
- Rating
- 4.3/5
- Reviews
- 198
- Age
- 2y ago

GARDENA Classic Trowel: Convenient spade for small planting tasks; corrosion-resistant; non-slip ergonomic handle; 6 cm working width (8951-20)
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 1,470
- Age
- 9y ago

Draper 88806 Carbon Steel Heavy Duty Hand Trowel
- Price
- £4.67
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 19y ago
Trending
90-day click momentum
Professional Garden Trowel and Hand Shovel Stainless Steel Wide Head with Soft Rubberised Grip Ideal Gardening Tool & Gift for Planting Weeding Digging
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8mo ago

GARDENA Classic Trowel: Convenient spade for small planting tasks; corrosion-resistant; non-slip ergonomic handle; 6 cm working width (8951-20)
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 1,470
- Age
- 9y ago

Garden Trowel Hand Shovel Aluminum Alloy Shovel for Planting Transplanting Weeding Moving (Smooth)
- Price
- £4.07
- Rating
- 4.4/5
- Reviews
- 621
- Age
- 5y ago

Garden Tool Set 3 Piece Heavy Duty Aluminum Gardening Tools with Soft Grip Handles | Non-Slip Hand Rake Trowel & Weeding Shovel for Gardeners | Ideal Gardening Gift
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 851
- Age
- 8mo ago

Faithfull Soft-Grip Pointing Trowel for Forming Repairing & Replacing Mortar - 150mm (6in) Steel Blade
- Price
- £4.38
- Rating
- 4.6/5
- Reviews
- 1,676
- Age
- 16y ago
Newest
by launch date
Garden Tool Set 3 Piece Heavy Duty Aluminum Gardening Tools with Soft Grip Handles | Non-Slip Hand Rake Trowel & Weeding Shovel for Gardeners | Ideal Gardening Gift
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 851
- Age
- 8mo ago

Professional Garden Trowel and Hand Shovel Stainless Steel Wide Head with Soft Rubberised Grip Ideal Gardening Tool & Gift for Planting Weeding Digging
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8mo ago

Jorxentia Stainless Steel Garden Trowel - Ergonomic Multi-Purpose Hand Trowel for Planting Weeding Lightweight Small Digging Tool with Wood Non-Slip Grip Ideal Gardening Gift for Plant Lovers
- Price
- £6.23
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 11mo ago

Armo 3 Piece Carbon Steel Garden Fork Trowel Rake Shovel Spade Set Gardening Plant Hand Tool Set
- Price
- £5.87
- Rating
- 3.9/5
- Reviews
- 134
- Age
- 1y ago

msymsyu Garden Trowel 2 Pcs Black Wide Hand Shovel (32.5 x 8 cm) x1 and Narrow Planting Trowel (32 x 6 cm) x1 Small Garden Shovel for Transplanting Seedlings Weeding and Loosening the Soil
- Price
- £7.45
- Rating
- 3.8/5
- Reviews
- 130
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
103
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
20%
- Spear & Jackson25%
- Showvigor23%
- D.A.Y. Republic13%
- Gardena7%
- Draper7%
- Sufang4%
Demand
Trowel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×
Search terms
Top Trowel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trowel137K/yr
- garden trowel83K/yr
- trowels gardening17K/yr
- hand trowel13K/yr
- gardening trowel12K/yr
- trowels13K/yr
- garden trowels8K/yr
- garden hand trowels7K/yr
- hand trowel for gardening5K/yr
- trowl6K/yr
Reviews and returns
What reviews say buyers love and hate about Trowel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke in half
Broke on first use
Broke after a week
Absolute rubbish
Poor quality
Lamentable build quality
Very fragile
Not ROBUST
Not sturdy enough
Not fit for purpose
It's small
though it's too short considering it's going into the soil
Useless, they just bend when used
Started to bend after 20 mins of light weeding
doesnt flex when youre working in tougher soil
Love
These are good quality tools
Excellent Product
Nice quality set
Strong garden tool
Great strong handle
Still going strong
Good deal
Worth the money
Excellent value for money
a lot better than I'd anticipated
As described
Exactly what I wanted
Decent size
The size is right for general use
The length of these are a perfect length
Return
0.3% Return rate 27% Fixable by listing
Not fit for purpose
It's small
though it's too short considering it's going into the soil
Broke in half
Broke on first use
Broke after a week
Absolute rubbish
Poor quality
Lamentable build quality
Very fragile
Not ROBUST
Not sturdy enough
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trowel questions
Answered from the same tracked data.








