Trowel
Trowel shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Trowel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Trowel is a £323K/yr Amazon United Kingdom market (313K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 59/100.
Trowel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +33.3% over the last 90 days and 14.0% of searches end in a purchase.
£323K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Trowel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Professional Garden Trowel and Hand Shovel Stainless Steel Wide Head with Soft Rubberised Grip Ideal Gardening Tool & Gift for Planting Weeding Digging
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8mo ago
Spear & Jackson 4058NB Elements Carbon Hand Trowel
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 4,408
- Age
- 16y ago
Hand Garden Trowel - Depth Measurement Non-Slip Thumb Grip Transplanting Plant Scoop Weeding Moving and Smoothing Digging Planting Gardening Tool
- Price
- £3.60
- Rating
- 4.3/5
- Reviews
- 198
- Age
- 2y ago
GARDENA Classic Trowel: Convenient spade for small planting tasks; corrosion-resistant; non-slip ergonomic handle; 6 cm working width (8951-20)
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 1,470
- Age
- 9y ago
Draper 88806 Carbon Steel Heavy Duty Hand Trowel
- Price
- £4.67
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 19y ago
Trending
90-day click momentumProfessional Garden Trowel and Hand Shovel Stainless Steel Wide Head with Soft Rubberised Grip Ideal Gardening Tool & Gift for Planting Weeding Digging
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8mo ago
GARDENA Classic Trowel: Convenient spade for small planting tasks; corrosion-resistant; non-slip ergonomic handle; 6 cm working width (8951-20)
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 1,470
- Age
- 9y ago
Garden Trowel Hand Shovel Aluminum Alloy Shovel for Planting Transplanting Weeding Moving (Smooth)
- Price
- £4.07
- Rating
- 4.4/5
- Reviews
- 621
- Age
- 5y ago
Garden Tool Set 3 Piece Heavy Duty Aluminum Gardening Tools with Soft Grip Handles | Non-Slip Hand Rake Trowel & Weeding Shovel for Gardeners | Ideal Gardening Gift
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 851
- Age
- 8mo ago
Faithfull Soft-Grip Pointing Trowel for Forming Repairing & Replacing Mortar - 150mm (6in) Steel Blade
- Price
- £4.38
- Rating
- 4.6/5
- Reviews
- 1,676
- Age
- 16y ago
Newest
by launch dateGarden Tool Set 3 Piece Heavy Duty Aluminum Gardening Tools with Soft Grip Handles | Non-Slip Hand Rake Trowel & Weeding Shovel for Gardeners | Ideal Gardening Gift
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 851
- Age
- 8mo ago
Professional Garden Trowel and Hand Shovel Stainless Steel Wide Head with Soft Rubberised Grip Ideal Gardening Tool & Gift for Planting Weeding Digging
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8mo ago
Jorxentia Stainless Steel Garden Trowel - Ergonomic Multi-Purpose Hand Trowel for Planting Weeding Lightweight Small Digging Tool with Wood Non-Slip Grip Ideal Gardening Gift for Plant Lovers
- Price
- £6.23
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 11mo ago
Armo 3 Piece Carbon Steel Garden Fork Trowel Rake Shovel Spade Set Gardening Plant Hand Tool Set
- Price
- £5.87
- Rating
- 3.9/5
- Reviews
- 134
- Age
- 1y ago
msymsyu Garden Trowel 2 Pcs Black Wide Hand Shovel (32.5 x 8 cm) x1 and Narrow Planting Trowel (32 x 6 cm) x1 Small Garden Shovel for Transplanting Seedlings Weeding and Loosening the Soil
- Price
- £7.45
- Rating
- 3.8/5
- Reviews
- 130
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
103
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
20%
- Spear & Jackson25%
- Showvigor23%
- D.A.Y. Republic13%
- Gardena7%
- Draper7%
- Sufang4%
Trowel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×
Top Trowel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- trowel137K/yr
- garden trowel83K/yr
- trowels gardening17K/yr
- hand trowel13K/yr
- gardening trowel12K/yr
- trowels13K/yr
- garden trowels8K/yr
- garden hand trowels7K/yr
- hand trowel for gardening5K/yr
- trowl6K/yr
What reviews say buyers love and hate about Trowel
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“These are good quality tools”
“Strong garden tool”
“Good deal”
“a lot better than I'd anticipated”
“Decent size”
What buyers complain about
84% of reviews“Broke in half”
“Absolute rubbish”
“Very fragile”
“Not fit for purpose”
“Useless, they just bend when used”
Trowel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Trowel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
