Trowel
MaybeAn estimated 0.3% of orders come back. But products sell for $7.40 on average, outside the sweet spot, so Trowel is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 4959
- Market size
- £323K/yr313K searches / yr
- 90-day growth
- +33.3%search demand this quarter
- Competition
- 54%top-5 click share · 18 brands · 103 sellers
Flapen Score
Trowel against its category
The dotted line is the DIY & Tools average. Past it, Trowel is stronger. Inside it, weaker.
Market
The Trowel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Trowel 313K times last year and spent an estimated £323K. The top 5 brands take 76% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £323K a year.
- Searches, last 12 months
- 313K
- Growth, 90 days vs prior 90
- +33.3%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £323Ka year
- Peak month
- May3.7× the quietest month
- Top search term
- trowel137K searches a year
02 · Price
A sale here is worth £7.40.
Listings sell for £7.40 on average, from £3.60 to £20.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.40 that is £7K to £9K a year per listing.
- Average price
- £7.40under the $15 to $100 sweet spot
- Price range
- £3.60–£20.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Hand Tools. It carries 936 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Hand Tools
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 936per listing
- Listings tracked
- 29
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Trowel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Professional Garden Trowel and Hand Shovel Stainless Steel Wide Head with Soft Rubberised Grip Ideal Gardening Tool & Gift for Planting Weeding Digging
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8mo ago

Spear & Jackson 4058NB Elements Carbon Hand Trowel
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 4,408
- Age
- 16y ago

Hand Garden Trowel - Depth Measurement Non-Slip Thumb Grip Transplanting Plant Scoop Weeding Moving and Smoothing Digging Planting Gardening Tool
- Price
- £3.60
- Rating
- 4.3/5
- Reviews
- 198
- Age
- 2y ago

GARDENA Classic Trowel: Convenient spade for small planting tasks; corrosion-resistant; non-slip ergonomic handle; 6 cm working width (8951-20)
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 1,470
- Age
- 9y ago

Draper 88806 Carbon Steel Heavy Duty Hand Trowel
- Price
- £4.67
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 19y ago
Trending
estimated 90-day click momentum
Professional Garden Trowel and Hand Shovel Stainless Steel Wide Head with Soft Rubberised Grip Ideal Gardening Tool & Gift for Planting Weeding Digging
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8mo ago

GARDENA Classic Trowel: Convenient spade for small planting tasks; corrosion-resistant; non-slip ergonomic handle; 6 cm working width (8951-20)
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 1,470
- Age
- 9y ago

Garden Trowel Hand Shovel Aluminum Alloy Shovel for Planting Transplanting Weeding Moving (Smooth)
- Price
- £4.07
- Rating
- 4.4/5
- Reviews
- 621
- Age
- 5y ago

Garden Tool Set 3 Piece Heavy Duty Aluminum Gardening Tools with Soft Grip Handles | Non-Slip Hand Rake Trowel & Weeding Shovel for Gardeners | Ideal Gardening Gift
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 851
- Age
- 8mo ago

Faithfull Soft-Grip Pointing Trowel for Forming Repairing & Replacing Mortar - 150mm (6in) Steel Blade
- Price
- £4.38
- Rating
- 4.6/5
- Reviews
- 1,676
- Age
- 16y ago
Newest
by launch date
Garden Tool Set 3 Piece Heavy Duty Aluminum Gardening Tools with Soft Grip Handles | Non-Slip Hand Rake Trowel & Weeding Shovel for Gardeners | Ideal Gardening Gift
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 851
- Age
- 8mo ago

Professional Garden Trowel and Hand Shovel Stainless Steel Wide Head with Soft Rubberised Grip Ideal Gardening Tool & Gift for Planting Weeding Digging
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8mo ago

Jorxentia Stainless Steel Garden Trowel - Ergonomic Multi-Purpose Hand Trowel for Planting Weeding Lightweight Small Digging Tool with Wood Non-Slip Grip Ideal Gardening Gift for Plant Lovers
- Price
- £6.23
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 11mo ago

Armo 3 Piece Carbon Steel Garden Fork Trowel Rake Shovel Spade Set Gardening Plant Hand Tool Set
- Price
- £5.87
- Rating
- 3.9/5
- Reviews
- 134
- Age
- 1y ago

msymsyu Garden Trowel 2 Pcs Black Wide Hand Shovel (32.5 x 8 cm) x1 and Narrow Planting Trowel (32 x 6 cm) x1 Small Garden Shovel for Transplanting Seedlings Weeding and Loosening the Soil
- Price
- £7.45
- Rating
- 3.8/5
- Reviews
- 130
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
103
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 90%
Open market
20%
- Spear & Jackson25%
- Showvigor23%
- D.A.Y. Republic13%
- Gardena7%
- Draper7%
- Sufang4%
Demand
Trowel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×
Search terms
Top Trowel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- trowel137K/yr
- garden trowel83K/yr
- trowels gardening17K/yr
- hand trowel13K/yr
- gardening trowel12K/yr
- trowels13K/yr
- garden trowels8K/yr
- garden hand trowels7K/yr
- hand trowel for gardening5K/yr
- trowl6K/yr
Reviews and returns
What reviews say buyers love and hate about Trowel
We read the reviews and the return reasons for every product selling here.
“Broke in half”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trowel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








