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Travel Extension Lead

Fail

Prices span $9.84–$15.41, mostly outside the sweet spot, so Travel Extension Lead is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£65K/yr131K searches / yr
90-day growth
+32.8%search demand this quarter
Competition
73%top-5 click share · 8 brands · 17 sellers

Flapen Score

Travel Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, Travel Extension Lead is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Extension Lead 131K times last year and spent an estimated £65K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+32.8%
Conversion, latest week
3.8%
Market size, estimated
£65Ka year
Peak month
June2.3× the quietest month
Top search term
travel extension lead70K searches a year

02 · Price

A sale here is worth £13.22.

Listings sell for £13.22 on average, from £9.84 to £15.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.22 that is £3K to £7K a year per listing.

Average price
£13.22under the $15 to $100 sweet spot
Price range
£9.84–£15.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #68 within Electrical. It carries 2,132 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#68in Electrical
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,132per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Travel Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

17

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • NTONPOWER38%
  • ORICO25%
  • Addtam13%
  • BEVA8%
  • FDTEK7%
  • Aodeng4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Travel Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Travel Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel extension lead70K/yr
  • travel extension lead with usb slots25K/yr
  • compact extension lead11K/yr
  • travel power strip8K/yr
  • non surge extension lead for cruise ship8K/yr
  • cruise approved extension cord5K/yr
  • portable extension lead4K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.10

Stopped working after first use

Broken

Not durable

Charging10%−0.01

the charging speeds are very slow too

as the fast charge functionality of the built in ports is not very fast

The charging ports are working intermittently

Socket/Port/Plug8%−0.07

Not one of the usb ports work

the usb ports are failing

only 1 socket works so it was useless

Functionality-Overall7%−0.02

Didn't work

it stopped working

Does not work at all

Weight Heavy7%−0.01

A little bulky

a little heavier than anticipated

A bit big and heavy

Love

Portability20%+1.95

Neat and compact

Perfect for traveling

portable and perfect

Quality-Overall12%

Good quality build

The build quality feels solid

Good Quality

Compactness8%+0.58

Very compact for the space I needed it for

Compact for travelling

Compact and very useful

Charging7%−0.01

Brilliant Charger

it makes charging everything so much easier

fast charges phone

Ease Of Use7%+0.64

Handy

Absolutely useful device

Very handy

Return

1.4% Return rate 25% Fixable by listing

Size-Overall19%▃█▇█▃▅

Wire is quite short I think only 1 metre

Small

Packs away very small for travelling

Socket/Port/Plug18%█▄▅▇█▆

Not one of the usb ports work

the usb ports are failing

only 1 socket works so it was useless

Charging13%█▃▅▄▅▅

the charging speeds are very slow too

as the fast charge functionality of the built in ports is not very fast

The charging ports are working intermittently

Functionality-Overall10%█▅▅▆▇▃

Didn't work

it stopped working

Does not work at all

Weight Heavy10%▇█▇▄▅▇

A little bulky

a little heavier than anticipated

A bit big and heavy

FAQ

Common Travel Extension Lead questions

Answered from the same tracked data.