Towel Rail

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £475K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-20.6%

Conversion, latest week

2.7%

Market size, estimated

£475Ka year

Peak month

October1.7× the quietest month

Top search term

towel rail557K searches a year

Listings sell for £12.08 on average, from £4.19 to £29.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £12.08 that is £6K to £9K a year per listing.

Average price

£12.08under the $15 to $100 sweet spot

Price range

£4.19–£29.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #26 within Bathroom Hardware. It carries 1,763 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

96%

Out of stock, average day

3.1%

Average rank

#26in Bathroom Hardware

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,763per listing

Listings tracked

52

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months