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Torque Screwdriver

Fail

Demand is soft, at -20.2% this quarter, so Torque Screwdriver is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£164K/yr142K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
48%top-5 click share · 16 brands · 56 sellers

Flapen Score

Torque Screwdriver against its category

The dotted line is the DIY & Tools average. Past it, Torque Screwdriver is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Torque Screwdriver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Torque Screwdriver 142K times last year and spent an estimated £164K. The top 5 brands take 71% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
2.8%
Market size, estimated
£164Ka year
Peak month
February1.4× the quietest month
Top search term
torque screwdriver107K searches a year

02 · Price

A sale here is worth £41.36.

Listings sell for £41.36 on average, from £6.82 to £134.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £41.36 that is £0 to £4K a year per listing.

Average price
£41.36inside the $15 to $100 sweet spot
Price range
£6.82–£134.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #268 within Hand Tools. It carries 1,264 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#268in Hand Tools
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,264per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Torque Screwdriver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

56

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

24%

  • Draper27%
  • Aurlloct21%
  • Wera10%
  • ATsafepro8%
  • GROWNEER5%
  • Awang5%

Demand

Torque Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Torque Screwdriver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • torque screwdriver107K/yr
  • torque screwdriver set26K/yr
  • torque driver5K/yr
  • torque screwdriver electrical4K/yr

Reviews and returns

What reviews say buyers love and hate about Torque Screwdriver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.14

didnt last for 3 weeks

Not long lasting

Ruined within one use

Quality-Overall19%+0.34

Reasonable drivers, not the best quality,

Low quality

Very low quality compare to price

Size-Overall11%+0.35

they are disappointed with the size of the kit

Yes, they are tiny

it's hard to imagine that I'll ever come across a tiny screw that this set doesn't have the answer to

Value For Money6%+0.80

A little expensive

it certainly wasn't cheap to buy

Waste of money

Measurement/Reading Accuracy6%−0.03

I sent the item back as i wasn't impressed with the accuracy when dialing in the torques as the markings didn't quite line up I was possibly being over cautious

Not a precision tool

Reason being that when you change the setting it is either too slow (1 click per 0.01Nm) or so fast you most likely overshoot the target

Love

Quality-Overall26%+0.34

Great tool

Good quality

Really good quality product with easy setting

Value For Money20%+0.80

Good value for money

Excellent value

Good for the price

Ease Of Use11%+0.71

Easy to use

comes in handy for all sorts

Brilliant very handy

Advertised Vs Actual Product10%+0.93

Exactly what I needed

As described

It works as it should

Size-Overall4%+0.35

Great set off all sizes

Everything fits neatly in the case

Good range of sizes

Return

1.5% Return rate 32% Fixable by listing

Size-Overall24%▆▆▆█▅▆

they are disappointed with the size of the kit

Yes, they are tiny

it's hard to imagine that I'll ever come across a tiny screw that this set doesn't have the answer to

Functionality-Overall15%▅█▄▆▆█
Quality-Overall14%▅▄█▆█▆

Reasonable drivers, not the best quality,

Low quality

Very low quality compare to price

Defective Material/Parts9%█▆▅▆▅█

Faulty Torque

The bit is gone

Compatibility-Overall6%▇▆▂█▅▃

FAQ

Common Torque Screwdriver questions

Answered from the same tracked data.