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Torches for Kids Camping

Fail

Prices span $4.63–$11.49, mostly outside the sweet spot, so Torches for Kids Camping is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£2K/yr3K searches / yr
90-day growth
+939.7%search demand this quarter
Competition
68%top-5 click share · 10 brands · 29 sellers

Flapen Score

Torches for Kids Camping against its category

The dotted line is the DIY & Tools average. Past it, Torches for Kids Camping is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Torches for Kids Camping market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Torches for Kids Camping 3K times last year and spent an estimated £2K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +939.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+939.7%
Conversion, latest week
8.8%
Market size, estimated
£2Ka year
Peak month
June12.6× the quietest month
Top search term
camping torch kids3K searches a year

02 · Price

A sale here is worth £6.91.

Listings sell for £6.91 on average, from £4.63 to £11.49. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £6.91 that is £0 to £691 a year per listing.

Average price
£6.91under the $15 to $100 sweet spot
Price range
£4.63–£11.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£691
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #70 within Hand Tools. It carries 15,326 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#70in Hand Tools
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,326per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Torches for Kids Camping products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£208£417£625£8331101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

29

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

  • Lighting EVER29%
  • Blukar19%
  • LANZHANFEI11%
  • greate11%
  • Amtech8%
  • EVEREADY7%
  • Open — no brand owns it (4 brands, 15%)

Demand

Torches for Kids Camping search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '24Spike '25Spike '26Prime Day '26SepOctNovDecFebMarAprMayJunJulAugSepOctNovMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.6×

Reviews and returns

What reviews say buyers love and hate about Torches for Kids Camping

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life13%−0.06

Very short battery life

batteries didnt work

one battery was dead

Functionality-Overall12%−0.10

Not functional

will not turn on

Doesn't work

Brightness/Shine/Glow9%+2.05

very quickly loses brightness

not as bright as I thought it would be

not that bright

Durability9%−0.07

does not last

broke very easily

Broke a couple of days into having it

Charging8%+0.11

Also it seems to take a very long time to charge

Doesn't work and won't charge

Not holding charge

Love

Brightness/Shine/Glow29%+2.05

Bright Lights

Bright Light

Nice & bright

Value For Money12%+0.40

Excellent value for money

Fair price

Excellent value

Quality-Overall12%+0.52

Great product and useful to have round the house

Excellent Product

Well made and bright light

Charging8%+0.11

easy to charge

Holds charge well

a long lasting charge

Ease Of Use5%+0.29

Easy to use

So handy

Easy to handle

Return

0.9% Return rate 23% Fixable by listing

Functionality-Overall26%█▆▆▆▅█

Not functional

will not turn on

Doesn't work

Size-Overall19%▇▅▇█▇▅

Small size

Small torch

Very good value fur money a little smaller that whst was advertised

Brightness/Shine/Glow17%▄▇█▇▅█

very quickly loses brightness

not as bright as I thought it would be

not that bright

Charging9%██▅▆▆▄

Also it seems to take a very long time to charge

Doesn't work and won't charge

Not holding charge

Defective Material/Parts6%▅▇█▅▅▄

The lead to this don't work

Only three of four torches work

Have ordered, item not working ordered replacement again item not working

FAQ

Common Torches for Kids Camping questions

Answered from the same tracked data.