Torch
MaybeReturns run at only 0.8% of orders. But demand is soft, at -25.0% this quarter, so Torch is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £2.3M/yr3.3M searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 32 sellers
Flapen Score
Torch against its category
The dotted line is the DIY & Tools average. Past it, Torch is stronger. Inside it, weaker.
Market
The Torch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Torch 3.3M times last year and spent an estimated £2.3M. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £2.3Ma year
- Peak month
- November2.7× the quietest month
- Top search term
- torch1.1M searches a year
02 · Price
A sale here is worth £10.67.
Listings sell for £10.67 on average, from £5.59 to £22.26. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £10.67 that is £64K to £85K a year per listing.
- Average price
- £10.67under the $15 to $100 sweet spot
- Price range
- £5.59–£22.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £64K–£85K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #109 within Hand Tools. It carries 9,682 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #109in Hand Tools
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,682per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Torch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blukar LED Torch Rechargeable 2000L Super Bright Adjustable Focus Flashlight 4 Lighting Modes Long Battery Life Waterproof Pocket Size Torch for Power Cuts Emergency Camping Hiking Outdoor
- Price
- £6.55
- Rating
- 4.6/5
- Reviews
- 36,488
- Age
- 4y ago

LE LED Torch Battery Powered LE1000 Super Bright Hand Flashlight Adjustable Focus Water Resistant Lightweight Small Torch for Power Cut Camping Dog Walking Gift for Kids Men Dad Him Elderly
- Price
- £6.40
- Rating
- 4.6/5
- Reviews
- 49,493
- Age
- 15y ago
![Blukar LED Torch Rechargeable [2 Pack] 2000L Super Bright Adjustable Focus Flashlight 4 Lighting Modes Long Battery Life Waterproof Pocket Size Torch for Power Cuts Emergency Camping Outdoor](https://m.media-amazon.com/images/I/515+zV-rUeL.jpg)
Blukar LED Torch Rechargeable [2 Pack] 2000L Super Bright Adjustable Focus Flashlight 4 Lighting Modes Long Battery Life Waterproof Pocket Size Torch for Power Cuts Emergency Camping Outdoor
- Price
- £11.24
- Rating
- 4.6/5
- Reviews
- 36,488
- Age
- 3y ago

Energizer Eveready LED Torch Pack of 2 Super Bright Flashlight Water Resistant Perfect for Camping Outdoors & Emergency Light Pack of 2 4 AA Batteries Included Blue/Yellow
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 2,736
- Age
- 5y ago

Blukar LED Torch Rechargeable 2000L Super Bright Flashlight with 5 Modes
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 16,370
- Age
- 3y ago
Trending
90-day click momentum
Blukar LED Torch Rechargeable 2000L Super Bright Flashlight with 2 Colors (Warm& Cool White) 10 Lighting Modes Zoomable Long Lasting Waterproof Mini Torch for Power Cuts Emergency Camping Outdoor
- Price
- £6.67
- Rating
- 4.7/5
- Reviews
- 1,890
- Age
- 1y ago

Torch Rechargeable LED Flashlight Torches-1000000 Lumen Super Bright 5500mAh Long Lasting IP67 Waterproof 5 Modes Portable Adjustable Focus Suitable for Camping/Hiking/Outdoors/Emergency Situations
- Price
- £9.87
- Rating
- 4.7/5
- Reviews
- 662
- Age
- 7mo ago

Banral Torches High Lumens Rechargeable Torch Super Bright LED Small Powerful Torch with Memory Function 6 Modes Pocket Waterproof Flashlight for Camping Hiking
- Price
- £18.10
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 4mo ago

Banral Rechargeable Tactical Torch High Lumens Small Mini USB-C LED Torch Compact EDC Pocket Torch 4 Modes & Memory Function Waterproof Small Flashlight for Home Camping Emergency
- Price
- £12.86
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 6mo ago

Voylite Torches Led Super Bright Rechargeable 2 Pack 1000000 Lumen Powerful Torch Long Lasting Bright Torch LCD Power Display 1500m Range IPX7 Water 3 Modes and Zoom with Belt Clip for Outdoor
- Price
- £22.26
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 7mo ago
Newest
by launch date
Banral Torches High Lumens Rechargeable Torch Super Bright LED Small Powerful Torch with Memory Function 6 Modes Pocket Waterproof Flashlight for Camping Hiking
- Price
- £18.10
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 4mo ago

Torch Rechargeable 2 Pack Torches Led Super Bright 500000 High Lumens 5 Modes Zoomable Flashlight with LCD Display Long Lasting IPX7 Waterproof Powerful Tactical Flashlight for Camping Hiking
- Price
- £18.62
- Rating
- 4.6/5
- Reviews
- 347
- Age
- 4mo ago

Banral Rechargeable Tactical Torch High Lumens Small Mini USB-C LED Torch Compact EDC Pocket Torch 4 Modes & Memory Function Waterproof Small Flashlight for Home Camping Emergency
- Price
- £12.86
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 6mo ago

Torch Rechargeable LED Flashlight Torches-1000000 Lumen Super Bright 5500mAh Long Lasting IP67 Waterproof 5 Modes Portable Adjustable Focus Suitable for Camping/Hiking/Outdoors/Emergency Situations
- Price
- £9.87
- Rating
- 4.7/5
- Reviews
- 662
- Age
- 7mo ago

Voylite Torches Led Super Bright Rechargeable 2 Pack 1000000 Lumen Powerful Torch Long Lasting Bright Torch LCD Power Display 1500m Range IPX7 Water 3 Modes and Zoom with Belt Clip for Outdoor
- Price
- £22.26
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
32
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
19%
- Blukar40%
- Lighting EVER20%
- EVEREADY6%
- Banral5%
- GEARLITE5%
- Lepro5%
Demand
Torch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Torch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- torch1.1M/yr
- torch rechargeable313K/yr
- torches278K/yr
- rechargeable torch308K/yr
- flashlight155K/yr
- torches battery powered112K/yr
- camping torch55K/yr
- small torch87K/yr
- led torch128K/yr
- mini torch86K/yr
Reviews and returns
What reviews say buyers love and hate about Torch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't recharge
Not charging
Does not hold charge
Very short battery life
battery doesn't last long
Battery life poor
not as bright as I thought it would be
Nowhere near as bright as it claims
Not very bright
broke within a week
Broke a couple of days into having it
does not last
It's small
Slightly longer than I expected
A little bigger than I would have liked
Love
bright beam
Bright Light
Bright Light
Good quality set
EXCELLENT QUALITY
Excellent build quality
Amazing value
Excellent value
Fair price
holds charge for ages
Easy to charge
Holds charge well
Very powerful light
Excellent torches - powerful beam
Solid and sturdy
Return
0.8% Return rate 23% Fixable by listing
will not turn on
Doesn't work
Never worked
not as bright as I thought it would be
Nowhere near as bright as it claims
Not very bright
It's small
Slightly longer than I expected
A little bigger than I would have liked
Doesn't recharge
Not charging
Does not hold charge
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Torch questions
Answered from the same tracked data.








