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Torch

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -25.0% this quarter, so Torch is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£2.3M/yr3.3M searches / yr
90-day growth
-25.0%search demand this quarter
Competition
56%top-5 click share · 15 brands · 32 sellers

Flapen Score

Torch against its category

The dotted line is the DIY & Tools average. Past it, Torch is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Torch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Torch 3.3M times last year and spent an estimated £2.3M. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
6.4%
Market size, estimated
£2.3Ma year
Peak month
November2.7× the quietest month
Top search term
torch1.1M searches a year

02 · Price

A sale here is worth £10.67.

Listings sell for £10.67 on average, from £5.59 to £22.26. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £10.67 that is £64K to £85K a year per listing.

Average price
£10.67under the $15 to $100 sweet spot
Price range
£5.59–£22.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
£64K–£85K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #109 within Hand Tools. It carries 9,682 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#109in Hand Tools
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,682per listing
Listings tracked
25

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
43 months

Products

Top Torch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£229K£457K£686K£915K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

32

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

19%

  • Blukar40%
  • Lighting EVER20%
  • EVEREADY6%
  • Banral5%
  • GEARLITE5%
  • Lepro5%

Demand

Torch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Torch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • torch1.1M/yr
  • torch rechargeable313K/yr
  • torches278K/yr
  • rechargeable torch308K/yr
  • flashlight155K/yr
  • torches battery powered112K/yr
  • camping torch55K/yr
  • small torch87K/yr
  • led torch128K/yr
  • mini torch86K/yr

Reviews and returns

What reviews say buyers love and hate about Torch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging15%−0.06

Doesn't recharge

Not charging

Does not hold charge

Battery Life10%−0.05

Very short battery life

battery doesn't last long

Battery life poor

Brightness/Shine/Glow9%+1.37

not as bright as I thought it would be

Nowhere near as bright as it claims

Not very bright

Durability9%−0.08

broke within a week

Broke a couple of days into having it

does not last

Size-Overall7%+0.28

It's small

Slightly longer than I expected

A little bigger than I would have liked

Love

Brightness/Shine/Glow27%+1.37

bright beam

Bright Light

Bright Light

Quality-Overall14%+0.63

Good quality set

EXCELLENT QUALITY

Excellent build quality

Value For Money11%+0.77

Amazing value

Excellent value

Fair price

Charging10%−0.06

holds charge for ages

Easy to charge

Holds charge well

Strength6%+0.53

Very powerful light

Excellent torches - powerful beam

Solid and sturdy

Return

0.8% Return rate 23% Fixable by listing

Functionality-Overall21%▇▆▇▆▄█

will not turn on

Doesn't work

Never worked

Brightness/Shine/Glow18%▆█▇▇▇▆

not as bright as I thought it would be

Nowhere near as bright as it claims

Not very bright

Size-Overall18%▆▆▇█▇▅

It's small

Slightly longer than I expected

A little bigger than I would have liked

Charging14%█▇▇▅█▇

Doesn't recharge

Not charging

Does not hold charge

Defective Material/Parts5%▇▇█▆▇▅

FAQ

Common Torch questions

Answered from the same tracked data.