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Torch

Torch shows low returns (0.8%), but soft demand (-25.0% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 95Growth 12Conversion 70Competition 48Returns 96Price range 44Avg price 39Brand share 47Review moat 22Quality gap 28
This niche Category average

Is Torch profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Torch is a £2.3M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Torch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.0% over the last 90 days and 6.4% of searches end in a purchase.

£2.3M

revenue / yr

Units sold / yr250K
Search volume / yr-25.0%3.3M
Conversion rate6.4%
Avg price£10.67

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers15 · 32
Top-5 product click share56%
Open market23%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement92%
New entrants (1y)5· 5 succeeded
Avg rating4.6★
Avg reviews9,682

Top Torch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£229K£457K£686K£915K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

32

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

19%

  • Blukar40%
  • Lighting EVER20%
  • EVEREADY6%
  • Banral5%
  • GEARLITE5%
  • Lepro5%

Torch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.3MCVR6.4%Products25Brands15Top 5 Brands77%OOS Rate2.6%Rating4.6★Reviews9,682Avg BSR#109
125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top Torch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • torch1.1M/yr
  • torch rechargeable313K/yr
  • torches278K/yr
  • rechargeable torch308K/yr
  • flashlight155K/yr
  • torches battery powered112K/yr
  • camping torch55K/yr
  • small torch87K/yr
  • led torch128K/yr
  • mini torch86K/yr

What reviews say buyers love and hate about Torch

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Brightness/Shine/Glow27%

bright beam

Quality-Overall14%

Good quality set

Value For Money11%

Amazing value

Charging10%

holds charge for ages

Strength6%

Very powerful light

What buyers complain about

66% of reviews
Charging15%

Doesn't recharge

Battery Life10%

Very short battery life

Brightness/Shine/Glow9%

not as bright as I thought it would be

Durability9%

broke within a week

Size-Overall7%

It's small

Torch return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
21%
2Brightness/Shine/Glow
18%
3Size-Overall
18%
4Charging
14%
5Defective Material/Parts
5%

Common Torch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Torch 53/100 on Amazon United Kingdom — Worth a look. The niche generates £2.3M/yr across 25 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -25.0% over the last 90 days.
Search demand for Torch on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.7× the quietest.