Is torch profitable to sell on Amazon United Kingdom?

The niche generates £2.3M/yr across 25 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the torch niche?

15 brands and 32 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in torch?

Top complaints mined from reviews: Charging, Battery Life, Brightness/Shine/Glow. The return rate is 0.8%.

When does demand for torch peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the torch niche?

Listings span £5.59–£22.26; the average listing price is £10.67 (sweet spot $15–$100). The average incumbent carries 9,682 reviews — the moat a new listing must climb.

torch

Worth a look

Shows low returns (0.8%), but soft demand (-25.0% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Market size

Incredible£2.3M

£2.3M/yr · 3.3M searches

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Price range

Okay£5.59–£22.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.67

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,682.36

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, torch is a £2.3M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

torch market data

Units sold / yr: 200K–250K; avg 6,000–8,000/product
Revenue / yr: £2.1M–£2.7M; units × avg price
Conversion rate: 6.4%
Avg BSR: #109
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 2.6%
Avg brand age: 43 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

19%

Blukar40%
Lighting EVER20%
EVEREADY6%
Banral5%
GEARLITE5%
Lepro5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top torch search terms

torch1.1M/yr -13.8%6.5% conv.
torch rechargeable313K/yr -23.6%5.7% conv.
torches278K/yr -37.0%2.5% conv.
rechargeable torch308K/yr -49.1%3.7% conv.
flashlight155K/yr -17.9%2.3% conv.
torches battery powered112K/yr -16.5%7.8% conv.
camping torch55K/yr +158.8%5.6% conv.
small torch87K/yr -15.0%6.2% conv.
led torch128K/yr -40.9%3.5% conv.
mini torch86K/yr -24.0%2.7% conv.

All search terms

Top torch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blukar LED Torch Rechargeable 2000L Super Bright Adjustable Focus Flashlight 4 Lighting Modes Long Battery Life Waterproof Pocket Size Torch for Power Cuts Emergency Camping Hiking Outdoor

Blukar£6.554.6★36,488 rev

LE LED Torch Battery Powered LE1000 Super Bright Hand Flashlight Adjustable Focus Water Resistant Lightweight Small Torch for Power Cut Camping Dog Walking Gift for Kids Men Dad Him Elderly

Lighting EVER£6.404.6★49,493 rev

Blukar LED Torch Rechargeable [2 Pack] 2000L Super Bright Adjustable Focus Flashlight 4 Lighting Modes Long Battery Life Waterproof Pocket Size Torch for Power Cuts Emergency Camping Outdoor

Blukar£11.244.6★36,488 rev

Energizer Eveready LED Torch Pack of 2 Super Bright Flashlight Water Resistant Perfect for Camping Outdoors & Emergency Light Pack of 2 4 AA Batteries Included Blue/Yellow

EVEREADY£7.044.3★2,736 rev

Blukar LED Torch Rechargeable 2000L Super Bright Flashlight with 5 Modes

Blukar£6.294.7★16,370 rev

Newest

by launch date

Banral Torches High Lumens Rechargeable Torch Super Bright LED Small Powerful Torch with Memory Function 6 Modes Pocket Waterproof Flashlight for Camping Hiking

Banral£18.1075 rev

4mo ago

Torch Rechargeable 2 Pack Torches Led Super Bright 500000 High Lumens 5 Modes Zoomable Flashlight with LCD Display Long Lasting IPX7 Waterproof Powerful Tactical Flashlight for Camping Hiking

OLIARIL£18.62347 rev

4mo ago

Banral Rechargeable Tactical Torch High Lumens Small Mini USB-C LED Torch Compact EDC Pocket Torch 4 Modes & Memory Function Waterproof Small Flashlight for Home Camping Emergency

Banral£12.8660 rev

6mo ago

Torch Rechargeable LED Flashlight Torches-1000000 Lumen Super Bright 5500mAh Long Lasting IP67 Waterproof 5 Modes Portable Adjustable Focus Suitable for Camping/Hiking/Outdoors/Emergency Situations

Flarevyn£9.87662 rev

7mo ago

Voylite Torches Led Super Bright Rechargeable 2 Pack 1000000 Lumen Powerful Torch Long Lasting Bright Torch LCD Power Display 1500m Range IPX7 Water 3 Modes and Zoom with Belt Clip for Outdoor

Voylite£22.26598 rev

7mo ago

What buyers say about torch

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow27%

“bright beam”

Quality-Overall14%

“Good quality set”

Value For Money11%

“Amazing value”

Charging10%

“holds charge for ages”

Strength6%

“Very powerful light”

Battery Life4%

“Battery lasts long”

Size-Overall4%

“Fits in your pocket so easily”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product4%

“Works as advertised”

Weight Light2%

“Lightweight and easy to use”

What buyers complain about

Charging15%

“Doesn't recharge”

Battery Life10%

“Very short battery life”

Brightness/Shine/Glow9%

“not as bright as I thought it would be”

Durability9%

“broke within a week”

Size-Overall7%

“It's small”

Functionality-Overall5%

“will not turn on”

Quality-Overall5%

“awful build quality”

Value For Money2%

“Waste of money”

Strength2%

“its not that powerful”

Advertised Vs Actual Product2%

“Not what was expected”

Top return reasons

Functionality-Overall21%

Brightness/Shine/Glow18%

Size-Overall18%

Charging14%

Defective Material/Parts5%

Quality-Overall4%

Battery Life3%

Weight Heavy2%