toothbrush timer
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.62–$12.40) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Great269.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Bad£79K£79K/yr · 139K searches
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Avg price
Bad£4.65avg listing price — sweet spot $15–$100
Price range
Bad£2.62–£12.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toothbrush timer is a £79K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
toothbrush timer market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £58K–£70K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
27
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
23%
- Dental Aesthetics37%
- Ferriswheel16%
- Learning Resources9%
- YUNTRUN6%
- TeacherFav5%
- KUOXAN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top toothbrush timer search terms
- toothbrush timer28K/yr
- 2 minute timer for teeth20K/yr
- toothbrush timer for kids17K/yr
- 2 minute sand timer12K/yr
- 2 minute timer10K/yr
- teeth brushing timer for kids9K/yr
- kids toothbrush timer5K/yr
- teeth timer 2 minute kids5K/yr
- tooth brush timer for kids5K/yr
- teeth brushing timer4K/yr
Top toothbrush timer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toothbrushing Timer for Kids 2 to 3 Minutes Funny Novelty Gift for Kids Adults Magnetic Waterproof Timer with Color Lights in Bathroom for Children Training Coach (White)
Ferriswheel£7.524.5★227 rev
Kids Toothbrush Timer ~ 2 Minute Smile Sand Timer for Brushing Childrens Teeth (Green)
Dental Aesthetics£2.894.6★192 rev
Kids Toothbrush Timer ~ 2 Minute Smile Sand Timer for Brushing Childrens Teeth (Pink)
Dental Aesthetics£2.884.6★188 rev
Learning Resources 2-Minute Toothbrushing Timer Ages 3+ Kids Dental Timer with Light & Sound Supports Healthy Habits
Learning Resources£8.334.6★548 rev
Kids Toothbrush Timer ~ 2 Minute Smile Sand Timer for Brushing Childrens Teeth (Yellow)
Dental Aesthetics£3.014.5★170 rev
Newest
by launch date
YUNTRUN 2 Minute Toothbrush Sand Timer for Kids - Set of 2 Small Blue and Green Smiley Hourglass for Dental Hygiene Kids Habit Education Timer
YUNTRUN£3.350 rev
2 PCS Sand Timers for Kids - 2 Minute Timer for Teeth Toothbrush Timer
YUNTRUN£3.305 rev
2PCS 3 Minute Toothbrush Timer for Kids - Smiley Sand Timer for Teeth Brushing - Fun Visual Hourglass Countdown Clock for Children Oral Hygiene Habits Bathroom and Classroom Games
Solvio£3.384 rev
DAQUN 2 Pcs Toothbrush Timer for Kids 2 Minute Timer for Teeth Sand Timer Hourglass with Glitter Fun Bathroom & Kitchen Tool for Brushing Habit Training
DAQUN£3.370 rev
2 Pcs Toothbrush Timer For Kids-Pink 3 Min&Blue 2 Min Timer For Teeth Sand Timers For Kids Fun Bathroom&Kitchen Accessories For Improve Oral Hygiene-Useful For Games Cooking Eggs Etc.
JFGDVW£2.926 rev
Trending
90-day click momentum2PCS 3 Minute Toothbrush Timer for Kids - Smiley Sand Timer for Teeth Brushing - Fun Visual Hourglass Countdown Clock for Children Oral Hygiene Habits Bathroom and Classroom Games
Solvio£3.384.1★
2 PCS Sand Timers for Kids - 2 Minute Timer for Teeth Toothbrush Timer
YUNTRUN£3.304.7★
YUNTRUN 2 Minute Toothbrush Sand Timer for Kids - Set of 2 Small Blue and Green Smiley Hourglass for Dental Hygiene Kids Habit Education Timer
YUNTRUN£3.350.0★
DAQUN 2 Pcs Toothbrush Timer for Kids 2 Minute Timer for Teeth Sand Timer Hourglass with Glitter Fun Bathroom & Kitchen Tool for Brushing Habit Training
DAQUN£3.370.0★
ZhuPu 2 Pcs Toothbrush Timer for Kids Toothbrush 2 Minute Egg Timer for Teeth Fun And Lively Cartoon Characters Help Improve Oral Hygiene - Can Be Used In Games Boiling Eggs Etc.
ZhuPu£3.383.8★
What buyers say about toothbrush timer
What buyers praise and complain about, mined from review topics.What buyers love
“does the job”
“Good to use”
“Great looking product”
“Really happy with these lovely colours”
“Accurate timer”
“fun”
“a good clean”
“good value for money”
“Good for present”
“big my granddaughter loves it”
What buyers complain about
“Broke after only a couple of uses”
“Doesnt work”
“Clearly a poorly made product to break like it has”
“the suction bit barely hangs on to the egg timer”
“miss with how easily it would be activated”
“Sand not accurate to 2 minutes”
“Waste of money”
“Sand did not flow”
“The only problem is that once we changed the batteries”
“Waste of money”
Top return reasons
Common questions
- Is toothbrush timer profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 24 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the toothbrush timer niche?
- 17 brands and 27 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in toothbrush timer?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 0.4%.
- When does demand for toothbrush timer peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the toothbrush timer niche?
- Listings span £2.62–£12.40; the average listing price is £4.65 (sweet spot $15–$100). The average incumbent carries 270 reviews — the moat a new listing must climb.