Tool Tote
FailDemand is soft, at -31.8% this quarter, so Tool Tote is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £66K/yr132K searches / yr
- 90-day growth
- -31.8%search demand this quarter
- Competition
- 42%top-5 click share · 26 brands · 101 sellers
Flapen Score
Tool Tote against its category
The dotted line is the DIY & Tools average. Past it, Tool Tote is stronger. Inside it, weaker.
Market
The Tool Tote market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tool Tote 132K times last year and spent an estimated £66K. The top 5 brands take 55% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -31.8%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £66Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- tool tote45K searches a year
02 · Price
A sale here is worth £30.22.
Listings sell for £30.22 on average, from £9.14 to £95.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £30.22 that is £0 to £3K a year per listing.
- Average price
- £30.22inside the $15 to $100 sweet spot
- Price range
- £9.14–£95.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #250 within Tool Organisers. It carries 834 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 90%
- Out of stock, average day
- 3.2%
- Average rank
- #250in Tool Organisers
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 834per listing
- Listings tracked
- 41
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Tool Tote products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Stanley 1-93-952 Fatmax Technicians Tool Bag Multicolour
- Price
- £24.86
- Rating
- 4.7/5
- Reviews
- 2,517
- Age
- 19y ago

STANLEY FATMAX Open Tote Tool Bag 18 inch 48 x 25 x 35cm Black 1-93-951
- Price
- £30.40
- Rating
- 4.7/5
- Reviews
- 4,728
- Age
- 19y ago

STANLEY Open Tool Bag Tote Waterproof Base Multi-Pockets Storage Organiser with Shoulder Strap 22 Inch 1-70-319
- Price
- £29.06
- Rating
- 4.6/5
- Reviews
- 1,138
- Age
- 13y ago

Amtech - Tool Tote Bag Open Tote Tool Bag with 19 Pockets for Electricians Technicians Plumbers and More Heavy Duty and Waterproof Cushioned Handle Detachable Shoulder Strap (13)
- Price
- £16.48
- Rating
- 4.5/5
- Reviews
- 822
- Age
- 16y ago

Draper Heavy Duty Tote Tool Bag | Tools Storage Organiser | Open Tools Kit | Rigid Nylon | Steel Tubular Handle | Adjustable Shoulder Strap | 85751
- Price
- £19.06
- Rating
- 4.5/5
- Reviews
- 194
- Age
- 10y ago
Trending
estimated 90-day click momentum
HAUTMEC 13 Inch Tool Tote Bag Foldable Open Top Tool Bag with Stiff Frame Padded Steel Handle Water-Resistant Base Portable Tool Organizer for DIY & Jobsite Use TB0001
- Price
- £16.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8y ago

Heavy Duty Kit Bag 40L Orange PVC Tarpaulin Water-Repellent Holdall for Professional Work & Travel STEIN Metro
- Price
- £38.22
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 5y ago

Electrician Open Top Tote Bags 29 pockets 40 * 26 * 21CM Tote Tool Bag Heavy Duty 1680D Denier Fabric Tool Tote Bag with Handle Technicians Plumbers Tools Bag
- Price
- £25.27
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago

Electrician Tool Bag Open Toolkit Bag - Large Capacity Multi Pocket Organizer with Sturdy Handle & Adjustable Shoulder Strap | Portable Tool Storage for Professionals | Gifts for Men
- Price
- £23.24
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

Electrician Tool Tote Bag with Handle 34 Pockets Open Top Foldable Tool Bags with Detachable Divider Water Resistant 1680D Thick Fabric Black and Orange
- Price
- £23.09
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 11mo ago
Newest
by launch date
Electrician Open Top Tote Bags 29 pockets 40 * 26 * 21CM Tote Tool Bag Heavy Duty 1680D Denier Fabric Tool Tote Bag with Handle Technicians Plumbers Tools Bag
- Price
- £25.27
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago

Electrician Tool Tote Bag with Handle 34 Pockets Open Top Foldable Tool Bags with Detachable Divider Water Resistant 1680D Thick Fabric Black and Orange
- Price
- £23.09
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 11mo ago

Electrician Tool Bag Open Toolkit Bag - Large Capacity Multi Pocket Organizer with Sturdy Handle & Adjustable Shoulder Strap | Portable Tool Storage for Professionals | Gifts for Men
- Price
- £23.24
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

MARUTAI 50cm (20in) Heavy-Duty Tool Tote Open Top Organizer with 20 Pockets Foldable Design for Electricians Plumbers T radesmen
- Price
- £30.79
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

MARUTAI 24 (61 cm) Heavy Duty Tool Bag Open Tote Tool Bag with Waterproof Cover 40L Tool Box Storage Ergonomic Carrying for Construction Workers/Trademen
- Price
- £64.46
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
101
Est. top-5 brand share
55%
Top 20: 96%
Est. top-5 click share
42%
Top 20: 84%
Open market
40%
- STANLEY22%
- STANLEY FATMAX13%
- Amtech7%
- Draper6%
- PIWATOOLS6%
- Stanley5%
Demand
Tool Tote search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Tool Tote search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tool tote45K/yr
- tool tote bag32K/yr
- tote tool bag28K/yr
- open tool bag13K/yr
- open tote tool bag12K/yr
- tool tote bags1K/yr
Reviews and returns
What reviews say buyers love and hate about Tool Tote
We read the reviews and the return reasons for every product selling here.
“The bag itself come folded up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tool Tote questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








