Tool Chest

Shoppers searched for this 700K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £767K a year.

Searches, last 12 months

700K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

0.8%

Market size, estimated

£767Ka year

Peak month

November1.5× the quietest month

Top search term

tool chest297K searches a year

Listings sell for £142.31 on average, from £28.64 to £1020.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £142.31 that is £0 to £14K a year per listing.

Average price

£142.31above the $15 to $100 sweet spot

Price range

£28.64–£1020.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£14K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #90 within Tool Organisers. It carries 600 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

36%

Out of stock, average day

18.3%

Average rank

#90in Tool Organisers

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

600per listing

Listings tracked

66

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

52 months