Tool Chest
MaybeReturns run at only 0.8% of orders. But prices span $28.64–$1020.26, mostly outside the sweet spot, so Tool Chest is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 4959
- Market size
- £767K/yr700K searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 29%top-5 click share · 29 brands · 88 sellers
Flapen Score
Tool Chest against its category
The dotted line is the DIY & Tools average. Past it, Tool Chest is stronger. Inside it, weaker.
Market
The Tool Chest market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tool Chest 700K times last year and spent an estimated £767K. The top 5 brands take 49% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 700K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £767K a year.
- Searches, last 12 months
- 700K
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £767Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- tool chest297K searches a year
02 · Price
A sale here is worth £142.31.
Listings sell for £142.31 on average, from £28.64 to £1020.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £142.31 that is £0 to £14K a year per listing.
- Average price
- £142.31above the $15 to $100 sweet spot
- Price range
- £28.64–£1020.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£14K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #90 within Tool Organisers. It carries 600 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 36%
- Out of stock, average day
- 18.3%
- Average rank
- #90in Tool Organisers
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 600per listing
- Listings tracked
- 66
04 · Newcomers
Amazon counts 5 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Tool Chest products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AIRAJ Tool Chest 7-Drawer | 40 H Rolling Tool Chest with Wheels | Detachable Top Metal Tool Box | Garage Storage Cabinet for Repair Room Warehouse | Rolling Tool Box with Hooks Liners Tray Divider
- Price
- £83.56
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 5mo ago

Excel Tool Chest with 7 Drawers Lock and Non-Slip Mats Made with Powder Coated Steel & Rust-resistant Ball Bearing Slides and 4 Wheels with Brakes. Durable Rolling Storage for Workshops.
- Price
- £92.26
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 2y ago

Hilka G301C3BBS - Durable 3-Drawer Tool Chest Red
- Price
- £45.69
- Rating
- 4.4/5
- Reviews
- 408
- Age
- 12y ago

AIRAJ Tool Chest 7-Drawers Lockable Tool Box on Wheels Tool Cart with Hidden Side Cabinet Heavy-Duty Metal Tool Cabinet for Garages Workshops Warehouses Red and Black
- Price
- £127.59
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 4mo ago

VonHaus Tool Chest - Portable Cabinet with Carry Handle & Drawers - Metal Mechanic Hand Tool Box with Drawers Heavy Duty Contains Secure Lock & Key for Safe Storage
- Price
- £49.90
- Rating
- 4.5/5
- Reviews
- 530
- Age
- 7y ago
Trending
90-day click momentum
AIRAJ Tool Chest 7-Drawers Lockable Tool Box on Wheels Tool Cart with Hidden Side Cabinet Heavy-Duty Metal Tool Cabinet for Garages Workshops Warehouses Red and Black
- Price
- £127.59
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 4mo ago

AIRAJ Tool Chest 7-Drawer | 40 H Rolling Tool Chest with Wheels | Detachable Top Metal Tool Box | Garage Storage Cabinet for Repair Room Warehouse | Rolling Tool Box with Hooks Liners Tray Divider
- Price
- £83.56
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 5mo ago

SGS Mechanics 6 Drawer Tool Box Chest & Roller Cabinet
- Price
- £86.60
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 1y ago

VELUNT Tool Trolley Cabinet with Tools Heavy Duty Steel Workshop Storage Chest Rolling Tool Box with Drawers Mechanic Garage Tool Carrier (VLTC8/6) (Black)
- Price
- £492.20
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago

Excel Tool Chest with 7 Drawers Lock and Non-Slip Mats Made with Powder Coated Steel & Rust-resistant Ball Bearing Slides and 4 Wheels with Brakes. Durable Rolling Storage for Workshops.
- Price
- £92.26
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 2y ago
Newest
by launch date
AIRAJ Tool Chest 7-Drawers Lockable Tool Box on Wheels Tool Cart with Hidden Side Cabinet Heavy-Duty Metal Tool Cabinet for Garages Workshops Warehouses Red and Black
- Price
- £127.59
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 4mo ago

AIRAJ Tool Chest 7-Drawer | 40 H Rolling Tool Chest with Wheels | Detachable Top Metal Tool Box | Garage Storage Cabinet for Repair Room Warehouse | Rolling Tool Box with Hooks Liners Tray Divider
- Price
- £83.56
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 5mo ago

HOMCOM Lockable Tool Cabinet 3-in-1 Rolling Tool Chest Combo with 6 Drawers and Pegboard Detachable Steel Tool Storage Cabinet for Garage and Workshop Black
- Price
- £112.67
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 10mo ago

LARBANKE Workshop Trolley 7 Drawers Multifunctional Rolling Cabinet Mobile Workshop Trolley Tool Trolley Lockable with Two Keys & Non-Slip Mats 2 Wheels with Parking Brake Blue
- Price
- £133.21
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 10mo ago

Bonnlo 5 Drawer Rolling Tool Chest Tool Storage Cabinet Lockable Wheels
- Price
- £72.60
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
88
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
29%
Top 20: 64%
Open market
46%
- AIRAJ16%
- HOMCOM13%
- Hilka8%
- Excel7%
- DURHAND5%
- GiantexUK5%
Demand
Tool Chest search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Tool Chest search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tool chest297K/yr
- tool chest on wheels70K/yr
- tool cabinet64K/yr
- tool chest with tools included38K/yr
- tool drawers27K/yr
- tool box with drawers23K/yr
- tool storage cabinet18K/yr
- tool cabinets18K/yr
- tool station14K/yr
- tool cabinet on wheels16K/yr
Reviews and returns
What reviews say buyers love and hate about Tool Chest
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
quality control issues
Very poor quality flimsy
Poor Quality
They look bigger then they are
The small tray inside does not fit well
Very small
not very sturdy
seem a bit flimsy
flimsy and not fit for purpose
do not feel reliable or long lasting
Broke straight away
One fell off on first use
Doesn't fit together properly
There is minimal assembly
Not that easy to assemble
Love
Excellent product
Good quality tools for the price
Excellent quality toolchest
cheap price
Excellent value
Good value for money
Strong & Straight to the Point
Cabinet is very sturdy
very sturdy
Fits really nicely in my boot
it fit perfectly
It is more than fit for purpose
Plenty of storage
There's a good amount of storage
Holds lots of items
Return
0.8% Return rate 46% Fixable by listing
They look bigger then they are
The small tray inside does not fit well
Very small
quality control issues
Very poor quality flimsy
Poor Quality
not very sturdy
seem a bit flimsy
flimsy and not fit for purpose
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tool Chest questions
Answered from the same tracked data.








