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Tool Box on Wheels

Fail

Demand is soft, at -21.5% this quarter, so Tool Box on Wheels is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£267K/yr353K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
52%top-5 click share · 12 brands · 85 sellers

Flapen Score

Tool Box on Wheels against its category

The dotted line is the DIY & Tools average. Past it, Tool Box on Wheels is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tool Box on Wheels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tool Box on Wheels 353K times last year and spent an estimated £267K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £267K a year.

Searches, last 12 months
353K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
1.1%
Market size, estimated
£267Ka year
Peak month
December1.6× the quietest month
Top search term
tool box on wheels140K searches a year

02 · Price

A sale here is worth £68.20.

Listings sell for £68.20 on average, from £23.39 to £187.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £68.20 that is £0 to £7K a year per listing.

Average price
£68.20inside the $15 to $100 sweet spot
Price range
£23.39–£187.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #141 within Tool Organisers. It carries 1,633 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
52%
Out of stock, average day
11.4%
Average rank
#141in Tool Organisers
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,633per listing
Listings tracked
23

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
49 months

Products

Top Tool Box on Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£53K£80K£107K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

85

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

13%

  • STANLEY47%
  • AIRAJ21%
  • Keter7%
  • Excel5%
  • VonHaus4%
  • Kistenberg4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Tool Box on Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Tool Box on Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tool box on wheels140K/yr
  • toolbox with wheels32K/yr
  • rolling tool box22K/yr
  • erbauer tool box21K/yr
  • tool storage system12K/yr
  • wheeled tool box17K/yr
  • rolling toolbox18K/yr
  • rolling tool boxes14K/yr
  • keter tool box13K/yr
  • large tool box on wheels11K/yr

Reviews and returns

What reviews say buyers love and hate about Tool Box on Wheels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.04

Cheap cheap cheap & no quality

the build quality is very cheap

Poor quality

Durability9%−0.10

do not feel reliable or long lasting

Broke straight away

One fell off on first use

Strength7%−0.01

I think it is a bit flimsy

Product not really solid as its looks

Cheap and Flimsy

Size-Overall7%−0.02

it's an unusual size

they were not fitted

They look bigger then they are

Locking Mechanism5%

The locks don't work very well

One of the locks broke off completely with light use very disappointing for the price

One latch [middle unit] fell off first time I tried to close it

Love

Quality-Overall18%−0.04

Excellent Product

Quality product purchased for diy

Good quality construction

Value For Money15%−0.03

Excellent value

Good price

cheap price

Strength12%−0.01

Sturdy box

A great sturdy case that offers excellent value

Very sturdy

Storage Capacity11%+1.90

Great storage option

Lots of space

Amazing storage

Ease Of Use6%

Easy to use

Handy box

Great used every day

Return

1.1% Return rate 47% Fixable by listing

Size-Overall41%▆█▄▅▆▆

it's an unusual size

they were not fitted

They look bigger then they are

Defective Material/Parts17%█▆▇▂▅▅
Strength5%▅▁▁█▂▃

I think it is a bit flimsy

Product not really solid as its looks

Cheap and Flimsy

Quality-Overall5%▄▁▃█▆▄

Cheap cheap cheap & no quality

the build quality is very cheap

Poor quality

Material Quality4%▃▃█▂▂▂

The plastic is extremely cheap and flimsy

You need good hard plastic for this kind of thing

A lot of plastic

FAQ

Common Tool Box on Wheels questions

Answered from the same tracked data.