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Toilet Sign

Maybe

Returns run at only 0.6% of orders. But prices span $2.66–$14.10, mostly outside the sweet spot, so Toilet Sign is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£52K/yr154K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
36%top-5 click share · 27 brands · 45 sellers

Flapen Score

Toilet Sign against its category

The dotted line is the DIY & Tools average. Past it, Toilet Sign is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Sign market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Sign 154K times last year and spent an estimated £52K. The top 5 brands take 66% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
5.7%
Market size, estimated
£52Ka year
Peak month
August1.4× the quietest month
Top search term
toilet sign57K searches a year

02 · Price

A sale here is worth £5.86.

Listings sell for £5.86 on average, from £2.66 to £14.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.86 that is £586 to £1K a year per listing.

Average price
£5.86under the $15 to $100 sweet spot
Price range
£2.66–£14.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£586–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,235 within Safety & Security. It carries 167 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
95%
Out of stock, average day
5.5%
Average rank
#1,235in Safety & Security
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
167per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Toilet Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

45

Top-5 brand share

66%

Top 20: 95%

Top-5 click share

36%

Top 20: 79%

Open market

30%

  • Viro Display42%
  • Fire Door Guru7%
  • AIFIZO7%
  • Generic6%
  • Moosono4%
  • Harrington Marley4%

Demand

Toilet Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Toilet Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet sign57K/yr
  • toilet signs for door38K/yr
  • toilet door sign20K/yr
  • toilet signs18K/yr
  • wc sign10K/yr
  • toilet door signs8K/yr
  • unisex toilet sign3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Sign

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness25%−0.06

No adhesive stickers in the box

Velcro Quality25%−0.17

Hows Velcro meant to grip on doors it doesnt at all

Crap idea Velcro

Quality-Overall25%+1.46

Just a cheap sticker

Bad quality

Size-Overall25%−0.11

Too small to be much use

Love

Quality-Overall37%+1.46

Good quality

Its a great price for a good quality sign

When the replacement stickers arrived they were of good quality

Adhesion/Stickiness12%−0.06

It sticks real good had it up for weeks

It sticks real good had it up for weeks and its not fell off so its all good.

easy to stick on the door

Value For Money10%−0.01

Its a great price for a good quality sign

good value for money

Great price

Size-Overall7%−0.11

A quality product looks amazing good size

Good size Sticker

Good size

Advertised Vs Actual Product6%+0.65

Product is same as it appears in the picture

Its exactly what I needed

Return

0.6% Return rate 63% Fixable by listing

Size-Overall56%▇▂▄▇█▇

Too small to be much use

Quality-Overall13%▄█▆▅▁▅

Just a cheap sticker

Bad quality

Scratch Resistance5%▁▁█▁▅▁
Strength5%▁▁▁█▄▆
Compatibility-Overall3%▁█▁▁▁▁

FAQ

Common Toilet Sign questions

Answered from the same tracked data.