Toilet Seat

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.7M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

5.4%

Market size, estimated

£3.7Ma year

Peak month

October1.2× the quietest month

Top search term

toilet seat2.5M searches a year

Listings sell for £17.07 on average, from £7.60 to £33.72. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £17.07 that is £137K to £171K a year per listing.

Average price

£17.07inside the $15 to $100 sweet spot

Price range

£7.60–£33.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

8,000–10,000

Revenue per listing a year

£137K–£171K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #14 within Kitchen & Bath Fixtures. It carries 6,373 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

75%

Out of stock, average day

0.6%

Average rank

#14in Kitchen & Bath Fixtures

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,373per listing

Listings tracked

16

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months