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Toilet Sealant

Fail

The top 5 products take 100% of clicks, so Toilet Sealant is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£103K/yr80K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 37 sellers

Flapen Score

Toilet Sealant against its category

The dotted line is the DIY & Tools average. Past it, Toilet Sealant is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Sealant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Sealant 80K times last year and spent an estimated £103K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
17.8%
Market size, estimated
£103Ka year
Peak month
February1.6× the quietest month
Top search term
plumbers putty35K searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £4.17 to £11.68. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £7.26 that is £11K to £15K a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£4.17–£11.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #497 within Adhesives & Sealers. It carries 1,077 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
10.3%
Average rank
#497in Adhesives & Sealers
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,077per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Toilet Sealant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£26K£51K£77K£103K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • EVO-STIK84%
  • LavaTap6%
  • Sika5%
  • Kudos-Trading4%

Demand

Toilet Sealant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Toilet Sealant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plumbers putty35K/yr
  • plumbers mate20K/yr
  • plumbers mait10K/yr
  • boss white jointing compound5K/yr
  • plumbers paste6K/yr
  • plumbers mate putty3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Sealant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof50%

Tried numerous times, still leaking

Very plyable, easy to put on, put on the hottest day of the year, a leak that has been on my conservatory box guttering, have to see if it works, ive tried everything else, ive sprayed spray seal over it, very very small leak for 28 years

Functionality-Overall33%−0.22

Did not perform well

Love

Quality-Overall25%+2.17

Excellent product

Absolutely perfect

Great well done

Advertised Vs Actual Product23%+0.12

Does the job

As described

Does exactly what it says it will do

Ease Of Use12%+0.85

easy to work with

Ease of use

Take it easy

Leak-Proof10%

a very easy positive experience to get a leak free professional job

No leaking from

Did exactly what it was bought for quickly stopped a leak on the stopcock with this

Value For Money7%+0.51

it works and is cheap

Good value for money

great price

Return

0.5% Return rate 18% Fixable by listing

Adhesion/Stickiness27%▁▁▁█▄▁
Leak-Proof27%▁█▁▁▃▁

Tried numerous times, still leaking

Very plyable, easy to put on, put on the hottest day of the year, a leak that has been on my conservatory box guttering, have to see if it works, ive tried everything else, ive sprayed spray seal over it, very very small leak for 28 years

Advertised Vs Actual Product18%▁▁▁█▆▁
Functionality-Overall18%▁▁█▁▁█

Did not perform well

Value For Money5%▁▁▁▁█▁

FAQ

Common Toilet Sealant questions

Answered from the same tracked data.