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Toilet Roll Storage

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -24.1% this quarter, so Toilet Roll Storage is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£196K/yr784K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
30%top-5 click share · 42 brands · 140 sellers

Flapen Score

Toilet Roll Storage against its category

The dotted line is the DIY & Tools average. Past it, Toilet Roll Storage is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Roll Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Roll Storage 784K times last year and spent an estimated £196K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 784K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
784K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
1.8%
Market size, estimated
£196Ka year
Peak month
February1.7× the quietest month
Top search term
toilet roll storage428K searches a year

02 · Price

A sale here is worth £13.56.

Listings sell for £13.56 on average, from £5.80 to £24.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £13.56 that is £0 to £1K a year per listing.

Average price
£13.56under the $15 to $100 sweet spot
Price range
£5.80–£24.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #97 within Bathroom Hardware. It carries 854 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
65%
Out of stock, average day
13.7%
Average rank
#97in Bathroom Hardware
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
854per listing
Listings tracked
72

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Toilet Roll Storage products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£6K£12K£18K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

140

Est. top-5 brand share

44%

Top 20: 82%

Est. top-5 click share

30%

Top 20: 61%

Open market

51%

  • Lifewit13%
  • efluky10%
  • SUNNYNEST9%
  • woodluv6%
  • GRANNY SAYS6%
  • niffgaff5%

Demand

Toilet Roll Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Toilet Roll Storage search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toilet roll storage428K/yr
  • toilet roll basket57K/yr
  • toilet paper storage41K/yr
  • toilet roll storage basket23K/yr
  • toilet roll storage box31K/yr
  • black toilet roll storage25K/yr
  • bathroom toilet roll storage19K/yr
  • toilet roll cabinet20K/yr
  • wicker toilet roll storage16K/yr
  • toilet roll basket for bathroom16K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Roll Storage

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Awful quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toilet Roll Storage questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data