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Toilet Roll Storage

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -24.1% this quarter, so Toilet Roll Storage is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£196K/yr784K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
30%top-5 click share · 42 brands · 140 sellers

Flapen Score

Toilet Roll Storage against its category

The dotted line is the DIY & Tools average. Past it, Toilet Roll Storage is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Roll Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Roll Storage 784K times last year and spent an estimated £196K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 784K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
784K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
1.8%
Market size, estimated
£196Ka year
Peak month
February1.7× the quietest month
Top search term
toilet roll storage428K searches a year

02 · Price

A sale here is worth £13.56.

Listings sell for £13.56 on average, from £5.80 to £24.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £13.56 that is £0 to £1K a year per listing.

Average price
£13.56under the $15 to $100 sweet spot
Price range
£5.80–£24.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #97 within Bathroom Hardware. It carries 854 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
65%
Out of stock, average day
13.7%
Average rank
#97in Bathroom Hardware
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
854per listing
Listings tracked
72

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Toilet Roll Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

140

Top-5 brand share

44%

Top 20: 82%

Top-5 click share

30%

Top 20: 61%

Open market

51%

  • Lifewit13%
  • efluky10%
  • SUNNYNEST9%
  • woodluv6%
  • GRANNY SAYS6%
  • niffgaff5%

Demand

Toilet Roll Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Toilet Roll Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet roll storage428K/yr
  • toilet roll basket57K/yr
  • toilet paper storage41K/yr
  • toilet roll storage basket23K/yr
  • toilet roll storage box31K/yr
  • black toilet roll storage25K/yr
  • bathroom toilet roll storage19K/yr
  • toilet roll cabinet20K/yr
  • wicker toilet roll storage16K/yr
  • toilet roll basket for bathroom16K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Roll Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.08

Awful quality

Really bad quality — it all fell apart

quality is sparse

Size-Overall15%−0.06

A bit small

a big too short

Not fit for purpose

Strength10%−0.03

A bit flimsy

Very flimsy

Not sturdy

Assembly/Installation7%+0.85

hard to put together

Tricky to assemble

Hard to assemble

Value For Money3%+0.77

Maybe a tad expensive

It looks more expensive from what I paid

Overpriced

Love

Quality-Overall17%−0.08

Nice quality storage box

Good quality and easy to assemble

Excellent quality

Assembly/Installation15%+0.85

Simple assembly

Easy assemble

Easy to put together

Storage Capacity11%+0.71

Good storage

Really useful storage box

Handy storage box

Value For Money8%+0.77

Not expensive

Great value for money

Good value for money

Size-Overall8%−0.06

fits perfect in bathroom

Fit well

Really pleased, perfect size for the space

Return

1.0% Return rate 45% Fixable by listing

Size-Overall31%▇█▆▆▇▇

A bit small

a big too short

Not fit for purpose

Defective Material/Parts12%▇█▆▇▆▅
Quality-Overall12%▆▆█▇█▆

Awful quality

Really bad quality — it all fell apart

quality is sparse

Strength8%▇▅▆▇▂█

A bit flimsy

Very flimsy

Not sturdy

Color7%▄▆▆▃██

Not White

just note the colour is more cream than white

Colour is misleading

FAQ

Common Toilet Roll Storage questions

Answered from the same tracked data.