Toilet Roll Storage
MaybeReturns run at only 1.0% of orders. But demand is soft, at -24.1% this quarter, so Toilet Roll Storage is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 4956
- Market size
- £196K/yr784K searches / yr
- 90-day growth
- -24.1%search demand this quarter
- Competition
- 30%top-5 click share · 42 brands · 140 sellers
Flapen Score
Toilet Roll Storage against its category
The dotted line is the DIY & Tools average. Past it, Toilet Roll Storage is stronger. Inside it, weaker.
Market
The Toilet Roll Storage market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toilet Roll Storage 784K times last year and spent an estimated £196K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 784K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.
- Searches, last 12 months
- 784K
- Growth, 90 days vs prior 90
- -24.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £196Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- toilet roll storage428K searches a year
02 · Price
A sale here is worth £13.56.
Listings sell for £13.56 on average, from £5.80 to £24.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £13.56 that is £0 to £1K a year per listing.
- Average price
- £13.56under the $15 to $100 sweet spot
- Price range
- £5.80–£24.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #97 within Bathroom Hardware. It carries 854 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 65%
- Out of stock, average day
- 13.7%
- Average rank
- #97in Bathroom Hardware
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 854per listing
- Listings tracked
- 72
04 · Newcomers
Amazon counts 0 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Toilet Roll Storage products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SUNNYNEST 30L Toilet Paper Storage Basket with Lid Slim Toilet Roll Holder with Bamboo Frame Foldable Bathroom Storage Bin for 912 Rolls Space-Saving Organizer for Small Bathrooms (Black A)
- Price
- £8.76
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 6mo ago

efluky 30L Toilet Roll Storage with Lid Toilet Paper Basket Bamboo Multifunctional Storage Basket Toilet Roll Basket for up to 9-12 Rolls Perfect for Tight Spaces Black
- Price
- £14.57
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 1y ago

Lifewit Toilet Roll Paper Storage Holder for 9 to 12 Rolls Foldable Fabric Toilet Paper Basket with Lid Freestanding Bathroom Tissue Storage Box and Organization for Towels and Toiletries Grey 22L
- Price
- £6.63
- Rating
- 3.9/5
- Reviews
- 101
- Age
- 2mo ago

GRANNY SAYS Toilet Roll Holder Pack of 1 Free Standing Toilet Roll Holder Waterproof Toilet Paper Storage Organizer for Bathroom Decorative Wicker Holder Cabinet for Toilet Paper Storage Grey
- Price
- £16.40
- Rating
- 4.7/5
- Reviews
- 1,169
- Age
- 3y ago

iDesign Kent Freestanding Toilet Roll Holder Plastic Toilet Paper Holder with Lid Essential Toilet Paper Storage White 16.002 x 16.002 x 39.37 cm
- Price
- £12.51
- Rating
- 4.6/5
- Reviews
- 2,273
- Age
- 10y ago
Trending
90-day click momentum
Lifewit Toilet Roll Paper Storage Holder for 9 to 12 Rolls Foldable Fabric Toilet Paper Basket with Lid Freestanding Bathroom Tissue Storage Box and Organization for Towels and Toiletries Grey 22L
- Price
- £6.63
- Rating
- 3.9/5
- Reviews
- 101
- Age
- 2mo ago

Coeusy Toilet Paper Basket with Lid Wicker Basket for Bathroom Organizers and Storage Holds Up to 6 Mega Rolls Decorative Hand-Woven Rattan Bathroom Decor Accessories Natural Water Hyacinth
- Price
- £14.39
- Rating
- 4.7/5
- Reviews
- 408
- Age
- 1y ago

SUNNYNEST 30L Toilet Paper Storage Basket with Lid Slim Toilet Roll Holder with Bamboo Frame Foldable Bathroom Storage Bin for 912 Rolls Space-Saving Organizer for Small Bathrooms (Black A)
- Price
- £8.76
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 6mo ago

Topvaleur Bathroom Storage Box - Elegant Toilet Roll Storage Solution Compact Small Storage Box For Bathroom Slimline Bathroom Storage Unit Space-Saving small bathroom storage (Grey)
- Price
- £16.99
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 7mo ago

Handwoven Rattan Toilet Roll Holder Basket with Lid Natural Seagrass Toilet Paper Storage Organiser for Bathroom or Washroom Eco-Friendly Freestanding Design
- Price
- £12.12
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 9mo ago
Newest
by launch date
Lifewit Toilet Roll Paper Storage Holder for 9 to 12 Rolls Foldable Fabric Toilet Paper Basket with Lid Freestanding Bathroom Tissue Storage Box and Organization for Towels and Toiletries Grey 22L
- Price
- £6.63
- Rating
- 3.9/5
- Reviews
- 101
- Age
- 2mo ago

SUNNYNEST 30L Toilet Paper Storage Basket with Lid Slim Toilet Roll Holder with Bamboo Frame Foldable Bathroom Storage Bin for 912 Rolls Space-Saving Organizer for Small Bathrooms (Black A)
- Price
- £8.76
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 6mo ago

Topvaleur Bathroom Storage Box - Elegant Toilet Roll Storage Solution Compact Small Storage Box For Bathroom Slimline Bathroom Storage Unit Space-Saving small bathroom storage (Grey)
- Price
- £16.99
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 7mo ago

Handwoven Rattan Toilet Roll Holder Basket with Lid Natural Seagrass Toilet Paper Storage Organiser for Bathroom or Washroom Eco-Friendly Freestanding Design
- Price
- £12.12
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 9mo ago

HYLT Bathroom Storage Unit Freestanding Toilet Roll Cabinet & Slim Wooden Organizer Compact Multi-Purpose Storage Box for Toilet Rolls Cleaning Supplies & Toiletries (Black)
- Price
- £14.51
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
42 falling
Sellers
140
Top-5 brand share
44%
Top 20: 82%
Top-5 click share
30%
Top 20: 61%
Open market
51%
- Lifewit13%
- efluky10%
- SUNNYNEST9%
- woodluv6%
- GRANNY SAYS6%
- niffgaff5%
Demand
Toilet Roll Storage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Search terms
Top Toilet Roll Storage search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toilet roll storage428K/yr
- toilet roll basket57K/yr
- toilet paper storage41K/yr
- toilet roll storage basket23K/yr
- toilet roll storage box31K/yr
- black toilet roll storage25K/yr
- bathroom toilet roll storage19K/yr
- toilet roll cabinet20K/yr
- wicker toilet roll storage16K/yr
- toilet roll basket for bathroom16K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Roll Storage
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful quality
Really bad quality — it all fell apart
quality is sparse
A bit small
a big too short
Not fit for purpose
A bit flimsy
Very flimsy
Not sturdy
hard to put together
Tricky to assemble
Hard to assemble
Maybe a tad expensive
It looks more expensive from what I paid
Overpriced
Love
Nice quality storage box
Good quality and easy to assemble
Excellent quality
Simple assembly
Easy assemble
Easy to put together
Good storage
Really useful storage box
Handy storage box
Not expensive
Great value for money
Good value for money
fits perfect in bathroom
Fit well
Really pleased, perfect size for the space
Return
1.0% Return rate 45% Fixable by listing
A bit small
a big too short
Not fit for purpose
Awful quality
Really bad quality — it all fell apart
quality is sparse
A bit flimsy
Very flimsy
Not sturdy
Not White
just note the colour is more cream than white
Colour is misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Roll Storage questions
Answered from the same tracked data.








