Is toilet roll storage profitable to sell on Amazon United Kingdom?

The niche generates £196K/yr across 72 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the toilet roll storage niche?

42 brands and 140 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in toilet roll storage?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 1.0%.

When does demand for toilet roll storage peak?

Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the toilet roll storage niche?

Listings span £5.80–£24.34; the average listing price is £13.56 (sweet spot $15–$100). The average incumbent carries 854 reviews — the moat a new listing must climb.

toilet roll storage

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Review moat

Good853.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.56

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£5.80–£24.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£196K

£196K/yr · 784K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, toilet roll storage is a £196K/yr Amazon United Kingdom market (784K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

toilet roll storage market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: £136K–£170K; units × avg price
Conversion rate: 1.8%
Avg BSR: #97
Page quality: 0%
Prime: 65%
Sponsored: 76%
Out of stock: 13.7%
Avg brand age: 33 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

140

Top-5 brand share

44%

Top 20: 82%

Top-5 click share

30%

Top 20: 61%

Open market

51%

Lifewit13%
efluky10%
SUNNYNEST9%
woodluv6%
GRANNY SAYS6%
niffgaff5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Open Trend

Top toilet roll storage search terms

toilet roll storage428K/yr -28.3%1.0% conv.
toilet roll basket57K/yr -18.3%0.7% conv.
toilet paper storage41K/yr -15.1%0.9% conv.
toilet roll storage basket23K/yr +15.8%0.9% conv.
toilet roll storage box31K/yr -39.3%0.7% conv.
black toilet roll storage25K/yr -37.0%1.7% conv.
bathroom toilet roll storage19K/yr -30.9%0.8% conv.
toilet roll cabinet20K/yr -21.1%0.6% conv.
wicker toilet roll storage16K/yr -15.9%1.1% conv.
toilet roll basket for bathroom16K/yr -27.2%1.3% conv.

All search terms

Top toilet roll storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUNNYNEST 30L Toilet Paper Storage Basket with Lid Slim Toilet Roll Holder with Bamboo Frame Foldable Bathroom Storage Bin for 912 Rolls Space-Saving Organizer for Small Bathrooms (Black A)

SUNNYNEST£8.764.5★28 rev

efluky 30L Toilet Roll Storage with Lid Toilet Paper Basket Bamboo Multifunctional Storage Basket Toilet Roll Basket for up to 9-12 Rolls Perfect for Tight Spaces Black

efluky£14.574.4★272 rev

Lifewit Toilet Roll Paper Storage Holder for 9 to 12 Rolls Foldable Fabric Toilet Paper Basket with Lid Freestanding Bathroom Tissue Storage Box and Organization for Towels and Toiletries Grey 22L

Lifewit£6.633.9★101 rev

GRANNY SAYS Toilet Roll Holder Pack of 1 Free Standing Toilet Roll Holder Waterproof Toilet Paper Storage Organizer for Bathroom Decorative Wicker Holder Cabinet for Toilet Paper Storage Grey

GRANNY SAYS£16.404.7★1,169 rev

iDesign Kent Freestanding Toilet Roll Holder Plastic Toilet Paper Holder with Lid Essential Toilet Paper Storage White 16.002 x 16.002 x 39.37 cm

InterDesign£12.514.6★2,273 rev

Newest

by launch date

Lifewit Toilet Roll Paper Storage Holder for 9 to 12 Rolls Foldable Fabric Toilet Paper Basket with Lid Freestanding Bathroom Tissue Storage Box and Organization for Towels and Toiletries Grey 22L

Lifewit£6.63101 rev

2mo ago

SUNNYNEST 30L Toilet Paper Storage Basket with Lid Slim Toilet Roll Holder with Bamboo Frame Foldable Bathroom Storage Bin for 912 Rolls Space-Saving Organizer for Small Bathrooms (Black A)

SUNNYNEST£8.7628 rev

6mo ago

Topvaleur Bathroom Storage Box - Elegant Toilet Roll Storage Solution Compact Small Storage Box For Bathroom Slimline Bathroom Storage Unit Space-Saving small bathroom storage (Grey)

Topvaleur£16.9915 rev

7mo ago

Handwoven Rattan Toilet Roll Holder Basket with Lid Natural Seagrass Toilet Paper Storage Organiser for Bathroom or Washroom Eco-Friendly Freestanding Design

ANYVOYAGE£12.1213 rev

9mo ago

HYLT Bathroom Storage Unit Freestanding Toilet Roll Cabinet & Slim Wooden Organizer Compact Multi-Purpose Storage Box for Toilet Rolls Cleaning Supplies & Toiletries (Black)

HYLT£14.5199 rev

1y ago

What buyers say about toilet roll storage

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Nice quality storage box”

Assembly/Installation15%

“Simple assembly”

Storage Capacity11%

“Good storage”

Value For Money8%

“Not expensive”

Size-Overall8%

“fits perfect in bathroom”

Strength8%

“Solid, firm base”

Advertised Vs Actual Product5%

“Exactly what I wanted”

Ease Of Cleaning5%

“Easy to clean”

Design-Overall4%

“It looks stylish & well made”

Ease Of Use3%

“Easy to use”

What buyers complain about

Quality-Overall16%

“Awful quality”

Size-Overall15%

“A bit small”

Strength10%

“A bit flimsy”

Assembly/Installation7%

“hard to put together”

Value For Money3%

“Maybe a tad expensive”

Material Quality2%

“Made of woven plastic”

Durability2%

“it broke whilst putting it together”

Thickness2%

“Ok - it's quite thin”

Color2%

“Not White”

Storage Capacity2%

“Small storage solution for sure”

Top return reasons

Size-Overall31%

Defective Material/Parts12%

Quality-Overall12%

Strength8%

Color7%

Assembly/Installation5%

Material Quality4%

Mounting2%

Functionality-Overall2%

Compatibility-Overall2%

Common questions

Is toilet roll storage profitable to sell on Amazon United Kingdom?: The niche generates £196K/yr across 72 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the toilet roll storage niche?: 42 brands and 140 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in toilet roll storage?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 1.0%.
When does demand for toilet roll storage peak?: Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the toilet roll storage niche?: Listings span £5.80–£24.34; the average listing price is £13.56 (sweet spot $15–$100). The average incumbent carries 854 reviews — the moat a new listing must climb.