Toilet Roll Holder
Toilet Roll Holder shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Toilet Roll Holder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toilet Roll Holder is a £1.6M/yr Amazon United Kingdom market (3.5M searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 57/100.
Toilet Roll Holder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.8% over the last 90 days and 5.2% of searches end in a purchase.
£1.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Toilet Roll Holder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ibergrif Silver Chrome Wall Mounted Toilet Roll Holder
- Price
- £4.78
- Rating
- 4.4/5
- Reviews
- 10,948
- Age
- 2y ago
Aikzik Toilet Roll Holder Wall Mounted Premium 304 Stainless Steel Toilet Paper Holder Self Adhesive for Bathroom & Kitchen Strong Adhesiveness and Waterproof Silver
- Price
- £9.51
- Rating
- 4.6/5
- Reviews
- 1,522
- Age
- 4y ago
Ibergrif Black Chrome Wall Mounted Toilet Roll Holder
- Price
- £4.19
- Rating
- 4.4/5
- Reviews
- 10,948
- Age
- 2y ago
Crystals Toilet Roll Holder Free Standing - 2 in 1 Stainless Steel Toilet Paper Holder Up to 5 Toilet Roll Storage - No Drill Toilet Roll Stand Black
- Price
- £8.58
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago
Freestanding Toilet Roll Holders for Bathroom Toilet Roll Storage Stainless Steel Toilet Roll Holder Stand with Drawing Finish Simple and Practical Toilet Roll Storage Dispenser
- Price
- £6.94
- Rating
- 4.0/5
- Reviews
- 4,791
- Age
- 4y ago
Trending
90-day click momentum
Ahyanz Premium Toilet Roll Holder Wall Mounted 3M self adhesive Contemporary Design SUS 304 Stainless Steel Brushed Silver Toilet Paper Holder Rustproof Waterproof for Bathroom & Kitchen -No Drilling
- Price
- £5.10
- Rating
- 4.2/5
- Reviews
- 897
- Age
- 3y ago
Crystals Toilet Roll Holder Free Standing - 2 in 1 Stainless Steel Toilet Paper Holder Up to 5 Toilet Roll Storage - No Drill Toilet Roll Stand Black
- Price
- £8.58
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago
Aikzik Toilet Roll Holder Wall Mounted Premium 304 Stainless Steel Toilet Paper Holder Self Adhesive and 2 Adhesive Hooks for Bathroom & Kitchen Strong Adhesiveness and Waterproof Black
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 6,211
- Age
- 1y ago
Freestanding Toilet Roll Holders for Bathroom Toilet Roll Storage Stainless Steel Toilet Roll Holder Stand with Black Finish Simple and Practical Toilet Roll Storage Dispenser
- Price
- £7.05
- Rating
- 4.0/5
- Reviews
- 4,791
- Age
- 4y ago
Free-Standing Toilet Roll Holder with Top Shelf Holds 4 Rolls Stainless Steel Bathroom Toilet Paper Dispenser
- Price
- £12.08
- Rating
- 4.3/5
- Reviews
- 649
- Age
- 2y ago
Newest
by launch dateAikzik Toilet Roll Holder Wall Mounted Premium 304 Stainless Steel Toilet Paper Holder Self Adhesive and 2 Adhesive Hooks for Bathroom & Kitchen Strong Adhesiveness and Waterproof Black
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 6,211
- Age
- 1y ago
Crystals Toilet Roll Holder Free Standing - 2 in 1 Stainless Steel Toilet Paper Holder Up to 5 Toilet Roll Storage - No Drill Toilet Roll Stand Black
- Price
- £8.58
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago
HITSLAM Chrome Toilet Roll Holder Wall Mounted Double Post Pivoting Toilet Paper Holder SUS304 Stainless Steel Toilet Tissue Holder Toilet Accessories for Bathroom Kitchen Washroom
- Price
- £7.56
- Rating
- 4.6/5
- Reviews
- 1,330
- Age
- 2y ago
Free-Standing Toilet Roll Holder with Top Shelf Holds 4 Rolls Stainless Steel Bathroom Toilet Paper Dispenser
- Price
- £12.08
- Rating
- 4.3/5
- Reviews
- 649
- Age
- 2y ago
HEETA Toilet Roll Holder Free Standing Modern Toilet Paper Holder Stainless Steel Bathroom Stand Holds 5 Paper Rolls Non-Slip and Non-Rust Toilet Tissue Holder with Suction Cups and Weighted Base
- Price
- £14.64
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
33
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
41%
Top 20: 88%
Open market
22%
- Ibergrif21%
- niffgaff19%
- HITSLAM15%
- Aikzik12%
- Crystals6%
- HOMEZI5%
Toilet Roll Holder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Toilet Roll Holder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toilet roll holder1.9M/yr
- toilet roll holder free standing519K/yr
- toilet roll holder wall mounted144K/yr
- toilet paper holder131K/yr
- free standing toilet roll holder128K/yr
- freestanding toilet roll holder70K/yr
- self adhesive toilet roll holder60K/yr
- chrome toilet roll holder60K/yr
- stick on toilet roll holder53K/yr
- toilet roll holders52K/yr
What reviews say buyers love and hate about Toilet Roll Holder
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Great quality exactly as described arrived on time”
“Easy installation”
“Sturdy and strong”
“Good adhesion”
“Fantastic Price”
What buyers complain about
73% of reviews“Failed after 1 month”
“Poor Adhesive”
“POOR PRODUCT”
“Not sturdy”
“Doesn't assemble”
Toilet Roll Holder return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toilet Roll Holder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
