Toilet Roll Holder

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

5.2%

Market size, estimated

£1.6Ma year

Peak month

February1.2× the quietest month

Top search term

toilet roll holder1.9M searches a year

Listings sell for £8.85 on average, from £3.39 to £18.48. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £8.85 that is £35K to £44K a year per listing.

Average price

£8.85under the $15 to $100 sweet spot

Price range

£3.39–£18.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

£35K–£44K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #21 within Bathroom Hardware. It carries 3,298 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

97%

Out of stock, average day

2.7%

Average rank

#21in Bathroom Hardware

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,298per listing

Listings tracked

32

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months