Toilet

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

458K

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

3.2%

Market size, estimated

£1.2Ma year

Peak month

January2.9× the quietest month

Top search term

toilet293K searches a year

Listings sell for £79.72 on average, from £0.77 to £182.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £79.72 that is £8K to £20K a year per listing.

Average price

£79.72inside the $15 to $100 sweet spot

Price range

£0.77–£182.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£8K–£20K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #143 within Kitchen & Bath Fixtures. It carries 3,352 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

36%

Out of stock, average day

2.4%

Average rank

#143in Kitchen & Bath Fixtures

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,352per listing

Listings tracked

55

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months