Is tile paint profitable to sell on Amazon United Kingdom?

The niche generates £172K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (45/100).

How competitive is the tile paint niche?

10 brands and 47 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in tile paint?

Top complaints mined from reviews: Paint Quality, Size-Overall, Coverage. The return rate is 1.1%.

When does demand for tile paint peak?

Demand peaks in Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the tile paint niche?

Listings span £8.19–£29.18; the average listing price is £17.13 (sweet spot $15–$100). The average incumbent carries 4,666 reviews — the moat a new listing must climb.

tile paint

Skip it

Soft demand (-26.2% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£17.13

avg listing price — sweet spot $15–$100

Price range

Good£8.19–£29.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£172K

£172K/yr · 459K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,665.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-26.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, tile paint is a £172K/yr Amazon United Kingdom market (459K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

tile paint market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £137K–£171K; units × avg price
Conversion rate: 2.2%
Avg BSR: #60
Page quality: 0%
Prime: 82%
Sponsored: 68%
Out of stock: 10.9%
Avg brand age: 43 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

Johnstone's35%
V3324%
Rust-Oleum19%
THE ONE7%
SIRAMICO COATINGS6%
Dulux3%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.9×

Open Trend

Top tile paint search terms

tile paint189K/yr -27.4%1.1% conv.
bathroom tile paint60K/yr -29.7%1.0% conv.
tile paint for bathroom54K/yr -18.8%1.1% conv.
tile paint for kitchens43K/yr -30.5%1.3% conv.
kitchen tile paint36K/yr -24.8%1.2% conv.
white tile paint34K/yr -21.1%4.3% conv.
bathroom tile paint waterproof7K/yr -33.8%1.0% conv.
tile paint bathroom6K/yr -30.9%0.9% conv.
white tile paint for bathroom7K/yr -24.7%5.0% conv.
ceramic tile paint5K/yr +1.6%0.3% conv.

All search terms

Top tile paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Johnstones Revive - Tile Paint - White - Upcycling Paint - Gloss Finish 750 ml

Johnstone's£14.834.4★4,090 rev

V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 750ml

V33£21.304.5★287 rev

Johnstones Revive - Tile Paint - Pale Grey - Upcycling Paint - Gloss Finish - 750 ml

Johnstone's£13.494.4★4,090 rev

Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml

Rust-Oleum£11.714.4★180 rev

V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 2L

V33£28.724.5★287 rev

Newest

by launch date

White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g

Nebulith£11.9110 rev

8mo ago

The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC

THE ONE£11.9326,529 rev

9mo ago

Mollor Tub and Tile Refinishing Kit with Tools 1KG White Tile Paint Water Based & Low Odor DIY Bathtub Paint Easy to Use for Bathroom Kitchen Porcelain Floor Semi-Gloss White 50-60sq.ft

Mollor£25.33228 rev

1y ago

SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)

SIRAMICO COATINGS£16.4156 rev

1y ago

SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application

SIRAMICO COATINGS£15.32692 rev

2y ago

What buyers say about tile paint

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality24%

“The paint goes on extremely well”

Quality-Overall14%

“Excellent coverage”

Coverage11%

“Covers well”

Value For Money7%

“Good price”

Advertised Vs Actual Product6%

“Much better than I expected”

Ease Of Use6%

“Easy to use”

Color6%

“Amazing colour”

Engraving/Paint/Sublimation5%

“Very good tile paint that actually works”

Moist/Dry2%

“It dries so natural and quick”

Efficiency2%

“This seems to do its job”

What buyers complain about

Paint Quality33%

“Poor quality paint”

Size-Overall11%

“Ridiculous small size”

Coverage5%

“you get better coverage with Dulux”

Value For Money4%

“it a fraction of the price”

Thickness4%

“bit thin”

Quality-Overall4%

“Absolute rubbish at a high price”

Leak-Proof3%

“Leaking, returned”

Durability3%

“2 months later the mould came back”

Functionality-Overall3%

“Wipes off. Comes off. Not fit for Bathroom purposes”

Smell2%

“No smell worth a mention”

Top return reasons

Size-Overall46%

Paint Quality24%

Color14%

Value For Money3%

Leak-Proof3%

Functionality-Overall2%

Advertised Vs Actual Product2%

Coverage1%

Quality-Overall1%

Compatibility-Overall1%

Common questions

Is tile paint profitable to sell on Amazon United Kingdom?: The niche generates £172K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (45/100).
How competitive is the tile paint niche?: 10 brands and 47 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in tile paint?: Top complaints mined from reviews: Paint Quality, Size-Overall, Coverage. The return rate is 1.1%.
When does demand for tile paint peak?: Demand peaks in Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the tile paint niche?: Listings span £8.19–£29.18; the average listing price is £17.13 (sweet spot $15–$100). The average incumbent carries 4,666 reviews — the moat a new listing must climb.