Tile Paint
FailDemand is soft, at -26.2% this quarter, so Tile Paint is a Fail.
- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £172K/yr459K searches / yr
- 90-day growth
- -26.2%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 47 sellers
Flapen Score
Tile Paint against its category
The dotted line is the DIY & Tools average. Past it, Tile Paint is stronger. Inside it, weaker.
Market
The Tile Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tile Paint 459K times last year and spent an estimated £172K. The top 5 brands take 91% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.
- Searches, last 12 months
- 459K
- Growth, 90 days vs prior 90
- -26.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £172Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- tile paint189K searches a year
02 · Price
A sale here is worth £17.13.
Listings sell for £17.13 on average, from £8.19 to £29.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.13 that is £4K to £9K a year per listing.
- Average price
- £17.13inside the $15 to $100 sweet spot
- Price range
- £8.19–£29.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #60 within Painting Supplies, Tools & Wall Treatments. It carries 4,666 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 82%
- Out of stock, average day
- 10.9%
- Average rank
- #60in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,666per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Tile Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones Revive - Tile Paint - White - Upcycling Paint - Gloss Finish 750 ml
- Price
- £14.83
- Rating
- 4.4/5
- Reviews
- 4,090
- Age
- 9y ago

V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 750ml
- Price
- £21.30
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 3y ago

Johnstones Revive - Tile Paint - Pale Grey - Upcycling Paint - Gloss Finish - 750 ml
- Price
- £13.49
- Rating
- 4.4/5
- Reviews
- 4,090
- Age
- 6y ago

Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml
- Price
- £11.71
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 3y ago

V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 2L
- Price
- £28.72
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 3y ago
Trending
estimated 90-day click momentum
The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago

V33 Renovation Multi-Surface Paint - No Undercoat Needed - Over 20 Surfaces - Resistance to Water Stains & Impact - High Coverage - Grey Blue Satin 750ml
- Price
- £22.41
- Rating
- 4.5/5
- Reviews
- 194
- Age
- 3y ago

White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g
- Price
- £11.91
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago

RUSTINS Quick Dry Step & Tile Paint Black 500ml
- Price
- £8.19
- Rating
- 4.0/5
- Reviews
- 382
- Age
- 10y ago

Rust-Oleum Beige water resistant Kitchen Tile Paint in Satin Finish - Hessian 750ml
- Price
- £17.84
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 3y ago
Newest
by launch date
White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g
- Price
- £11.91
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago

The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago

Mollor Tub and Tile Refinishing Kit with Tools 1KG White Tile Paint Water Based & Low Odor DIY Bathtub Paint Easy to Use for Bathroom Kitchen Porcelain Floor Semi-Gloss White 50-60sq.ft
- Price
- £25.33
- Rating
- 4.0/5
- Reviews
- 228
- Age
- 1y ago

SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)
- Price
- £16.41
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago

SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
47
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 90%
Open market
6%
- Johnstone's35%
- V3324%
- Rust-Oleum19%
- THE ONE7%
- SIRAMICO COATINGS6%
- Dulux3%
- Open — no brand owns it (4 brands, 6%)
Demand
Tile Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Tile Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tile paint189K/yr
- bathroom tile paint60K/yr
- tile paint for bathroom54K/yr
- tile paint for kitchens43K/yr
- kitchen tile paint36K/yr
- white tile paint34K/yr
- bathroom tile paint waterproof7K/yr
- tile paint bathroom6K/yr
- white tile paint for bathroom7K/yr
- ceramic tile paint5K/yr
Reviews and returns
What reviews say buyers love and hate about Tile Paint
We read the reviews and the return reasons for every product selling here.
“Poor quality paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tile Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








