Tile Paint
soft demand (-26.2% this quarter) — Tile Paint doesn't clear our bar today.
Flapen Score
Is Tile Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tile Paint is a £172K/yr Amazon United Kingdom market (459K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb. Verdict: Skip it — 45/100.
Tile Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.2% over the last 90 days and 2.2% of searches end in a purchase.
£172K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 28 products
Top Tile Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones Revive - Tile Paint - White - Upcycling Paint - Gloss Finish 750 ml
- Price
- £14.83
- Rating
- 4.4/5
- Reviews
- 4,090
- Age
- 9y ago
V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 750ml
- Price
- £21.30
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 3y ago
Johnstones Revive - Tile Paint - Pale Grey - Upcycling Paint - Gloss Finish - 750 ml
- Price
- £13.49
- Rating
- 4.4/5
- Reviews
- 4,090
- Age
- 6y ago
Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml
- Price
- £11.71
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 3y ago
V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 2L
- Price
- £28.72
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 3y ago
Trending
90-day click momentum
The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
V33 Renovation Multi-Surface Paint - No Undercoat Needed - Over 20 Surfaces - Resistance to Water Stains & Impact - High Coverage - Grey Blue Satin 750ml
- Price
- £22.41
- Rating
- 4.5/5
- Reviews
- 194
- Age
- 3y ago
White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g
- Price
- £11.91
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
RUSTINS Quick Dry Step & Tile Paint Black 500ml
- Price
- £8.19
- Rating
- 4.0/5
- Reviews
- 382
- Age
- 10y ago
Rust-Oleum Beige water resistant Kitchen Tile Paint in Satin Finish - Hessian 750ml
- Price
- £17.84
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 3y ago
Newest
by launch dateWhite Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g
- Price
- £11.91
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
Mollor Tub and Tile Refinishing Kit with Tools 1KG White Tile Paint Water Based & Low Odor DIY Bathtub Paint Easy to Use for Bathroom Kitchen Porcelain Floor Semi-Gloss White 50-60sq.ft
- Price
- £25.33
- Rating
- 4.0/5
- Reviews
- 228
- Age
- 1y ago
SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)
- Price
- £16.41
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
47
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
6%
- Johnstone's35%
- V3324%
- Rust-Oleum19%
- THE ONE7%
- SIRAMICO COATINGS6%
- Dulux3%
- Open — no brand owns it (4 brands, 6%)
Tile Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.9×
Top Tile Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tile paint189K/yr
- bathroom tile paint60K/yr
- tile paint for bathroom54K/yr
- tile paint for kitchens43K/yr
- kitchen tile paint36K/yr
- white tile paint34K/yr
- bathroom tile paint waterproof7K/yr
- tile paint bathroom6K/yr
- white tile paint for bathroom7K/yr
- ceramic tile paint5K/yr
What reviews say buyers love and hate about Tile Paint
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“The paint goes on extremely well”
“Excellent coverage”
“Covers well”
“Good price”
“Much better than I expected”
What buyers complain about
72% of reviews“Poor quality paint”
“Ridiculous small size”
“you get better coverage with Dulux”
“it a fraction of the price”
“bit thin”
Tile Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tile Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
