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Tile Paint

Fail

Demand is soft, at -26.2% this quarter, so Tile Paint is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£172K/yr459K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
49%top-5 click share · 10 brands · 47 sellers

Flapen Score

Tile Paint against its category

The dotted line is the DIY & Tools average. Past it, Tile Paint is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tile Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tile Paint 459K times last year and spent an estimated £172K. The top 5 brands take 91% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
459K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
2.2%
Market size, estimated
£172Ka year
Peak month
February1.9× the quietest month
Top search term
tile paint189K searches a year

02 · Price

A sale here is worth £17.13.

Listings sell for £17.13 on average, from £8.19 to £29.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.13 that is £4K to £9K a year per listing.

Average price
£17.13inside the $15 to $100 sweet spot
Price range
£8.19–£29.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #60 within Painting Supplies, Tools & Wall Treatments. It carries 4,666 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
82%
Out of stock, average day
10.9%
Average rank
#60in Painting Supplies, Tools & Wall Treatments
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,666per listing
Listings tracked
28

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tile Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£52K£69K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

47

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 90%

Open market

6%

  • Johnstone's35%
  • V3324%
  • Rust-Oleum19%
  • THE ONE7%
  • SIRAMICO COATINGS6%
  • Dulux3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Tile Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Tile Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tile paint189K/yr
  • bathroom tile paint60K/yr
  • tile paint for bathroom54K/yr
  • tile paint for kitchens43K/yr
  • kitchen tile paint36K/yr
  • white tile paint34K/yr
  • bathroom tile paint waterproof7K/yr
  • tile paint bathroom6K/yr
  • white tile paint for bathroom7K/yr
  • ceramic tile paint5K/yr

Reviews and returns

What reviews say buyers love and hate about Tile Paint

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Paint Quality”
33%of negative reviews mention “Paint Quality”
1.1%of orders come back
“Poor quality paint”
A buyer, on “Paint Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tile Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data