Tile Paint
FailDemand is soft, at -26.2% this quarter, so Tile Paint is a Fail.
- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £172K/yr459K searches / yr
- 90-day growth
- -26.2%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 47 sellers
Flapen Score
Tile Paint against its category
The dotted line is the DIY & Tools average. Past it, Tile Paint is stronger. Inside it, weaker.
Market
The Tile Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tile Paint 459K times last year and spent an estimated £172K. The top 5 brands take 91% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.
- Searches, last 12 months
- 459K
- Growth, 90 days vs prior 90
- -26.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £172Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- tile paint189K searches a year
02 · Price
A sale here is worth £17.13.
Listings sell for £17.13 on average, from £8.19 to £29.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.13 that is £4K to £9K a year per listing.
- Average price
- £17.13inside the $15 to $100 sweet spot
- Price range
- £8.19–£29.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #60 within Painting Supplies, Tools & Wall Treatments. It carries 4,666 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 82%
- Out of stock, average day
- 10.9%
- Average rank
- #60in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,666per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Tile Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones Revive - Tile Paint - White - Upcycling Paint - Gloss Finish 750 ml
- Price
- £14.83
- Rating
- 4.4/5
- Reviews
- 4,090
- Age
- 9y ago
V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 750ml
- Price
- £21.30
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 3y ago
Johnstones Revive - Tile Paint - Pale Grey - Upcycling Paint - Gloss Finish - 750 ml
- Price
- £13.49
- Rating
- 4.4/5
- Reviews
- 4,090
- Age
- 6y ago
Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml
- Price
- £11.71
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 3y ago
V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 2L
- Price
- £28.72
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 3y ago
Trending
90-day click momentum
The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
V33 Renovation Multi-Surface Paint - No Undercoat Needed - Over 20 Surfaces - Resistance to Water Stains & Impact - High Coverage - Grey Blue Satin 750ml
- Price
- £22.41
- Rating
- 4.5/5
- Reviews
- 194
- Age
- 3y ago
White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g
- Price
- £11.91
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
RUSTINS Quick Dry Step & Tile Paint Black 500ml
- Price
- £8.19
- Rating
- 4.0/5
- Reviews
- 382
- Age
- 10y ago
Rust-Oleum Beige water resistant Kitchen Tile Paint in Satin Finish - Hessian 750ml
- Price
- £17.84
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 3y ago
Newest
by launch dateWhite Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g
- Price
- £11.91
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
Mollor Tub and Tile Refinishing Kit with Tools 1KG White Tile Paint Water Based & Low Odor DIY Bathtub Paint Easy to Use for Bathroom Kitchen Porcelain Floor Semi-Gloss White 50-60sq.ft
- Price
- £25.33
- Rating
- 4.0/5
- Reviews
- 228
- Age
- 1y ago
SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)
- Price
- £16.41
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
47
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
6%
- Johnstone's35%
- V3324%
- Rust-Oleum19%
- THE ONE7%
- SIRAMICO COATINGS6%
- Dulux3%
- Open — no brand owns it (4 brands, 6%)
Demand
Tile Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Tile Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tile paint189K/yr
- bathroom tile paint60K/yr
- tile paint for bathroom54K/yr
- tile paint for kitchens43K/yr
- kitchen tile paint36K/yr
- white tile paint34K/yr
- bathroom tile paint waterproof7K/yr
- tile paint bathroom6K/yr
- white tile paint for bathroom7K/yr
- ceramic tile paint5K/yr
Reviews and returns
What reviews say buyers love and hate about Tile Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality paint
Paint is peeling off after a week
Paint had leaked
Ridiculous small size
It is only a small tin
It's a small pot
you get better coverage with Dulux
Coverage poor
a little expensive P. P. Coverage
it a fraction of the price
Overpriced for such a tiny amount
Absolute rubbish at a high price
bit thin
It was so thin you would need to spend all day chasing the runs out
very thin
Love
The paint goes on extremely well
Excellent paint
Good paint, good value
Excellent coverage
Excellent product
Good and reliable
Covers well
Decent coverage
Very happy with the coverage
Good price
Worth the money
Good value for money
Much better than I expected
Just what I needed
As described
Return
1.1% Return rate 65% Fixable by listing
Ridiculous small size
It is only a small tin
It's a small pot
Poor quality paint
Paint is peeling off after a week
Paint had leaked
it a fraction of the price
Overpriced for such a tiny amount
Absolute rubbish at a high price
Leaking, returned
Paint also leaks heavily
some paint had leaked out in the bag it was sent in
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tile Paint questions
Answered from the same tracked data.