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Tile Adhesive

soft demand (-12.4% this quarter) — Tile Adhesive doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 25Growth 19Conversion 83Competition 38Returns 97Price range 39Avg price 29Brand share 37Review moat 50Quality gap 55
This niche Category average

Is Tile Adhesive profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tile Adhesive is a £101K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 46/100.

Tile Adhesive: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.4% over the last 90 days and 9.1% of searches end in a purchase.

£101K

revenue / yr

Units sold / yr10K
Search volume / yr-12.4%116K
Conversion rate9.1%
Avg price£9.52

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers13 · 86
Top-5 product click share62%
Open market17%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement64%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews1,529

Top Tile Adhesive products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

86

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

13%

  • EVO-STIK44%
  • Bartoline16%
  • Everbuild11%
  • Unibond7%
  • GleamGlee5%
  • GORILLA5%
  • Open — no brand owns it (7 brands, 13%)

Tile Adhesive demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR9.1%Products22Brands13Top 5 Brands83%OOS Rate1.3%Rating4.4★Reviews1,529Avg BSR#135
3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Tile Adhesive search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tile adhesive95K/yr
  • outdoor tile adhesive7K/yr
  • wall tile adhesive8K/yr
  • waterproof tile adhesive3K/yr
  • tile cement3K/yr

What reviews say buyers love and hate about Tile Adhesive

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Adhesion/Stickiness28%

Good adhesive

Quality-Overall12%

Very good product and easy to use — just add water and its ready

Advertised Vs Actual Product11%

As described

Ease Of Use11%

Very good easy to use and hold strong

Value For Money9%

reasonable price

What buyers complain about

75% of reviews
Adhesion/Stickiness31%

Poor adhesive

Functionality-Overall9%

doesnt do what it says it would

Quality-Overall8%

Very poor performance

Leak-Proof5%

The Whole Thing Has Leaked

Ease Of Use5%

Not worth using

Tile Adhesive return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
24%
2Leak-Proof
18%
3Functionality-Overall
13%
4Color
10%
5Defective Material/Parts
7%

Common Tile Adhesive questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tile Adhesive 46/100 on Amazon United Kingdom — Skip it. The niche generates £101K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -12.4% over the last 90 days.
Search demand for Tile Adhesive on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.