Tile Adhesive
FailDemand is soft, at -12.4% this quarter, so Tile Adhesive is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £101K/yr116K searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 62%top-5 click share · 13 brands · 86 sellers
Flapen Score
Tile Adhesive against its category
The dotted line is the DIY & Tools average. Past it, Tile Adhesive is stronger. Inside it, weaker.
Market
The Tile Adhesive market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tile Adhesive 116K times last year and spent an estimated £101K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £101Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- tile adhesive95K searches a year
02 · Price
A sale here is worth £9.52.
Listings sell for £9.52 on average, from £3.68 to £22.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.52 that is £5K to £7K a year per listing.
- Average price
- £9.52under the $15 to $100 sweet spot
- Price range
- £3.68–£22.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #135 within Adhesives & Sealers. It carries 1,529 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 1.3%
- Average rank
- #135in Adhesives & Sealers
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,529per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Tile Adhesive products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Evo Stik Wall Tile Adhesive Ready Mixed High Strength Instant Grab Economy Size
- Price
- £6.03
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 19y ago

Bartoline Fix and Grout Tile Adhesive 1kg Ready-Mixed
- Price
- £3.68
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 8y ago

EVO-STIK Wall Tile Adhesive and Grout White 1L - Mould Resistant - Waterproof - Ready to Use
- Price
- £5.13
- Rating
- 4.2/5
- Reviews
- 1,795
- Age
- 14y ago

EVO-STIK Wall Tile Adhesive Instant Grab 5L - Ready to Use - Non-Slip Formula - Showerproof
- Price
- £13.30
- Rating
- 4.5/5
- Reviews
- 318
- Age
- 14y ago

Everbuild 701 Non Slip Tile Adhesive Ready Mixed Acrylic Based Easy To Apply High Strength White 3.75kg
- Price
- £6.54
- Rating
- 4.4/5
- Reviews
- 1,824
- Age
- 19y ago
Trending
90-day click momentum
Tile Adhesive 250g Strong Waterproof Tile Glue for Wall & Floor Tiles Ceramic Stone & Porcelain Heavy Duty Gap Filling Tile Adhesive for Indoor & Outdoor Repairs
- Price
- £7.98
- Rating
- 4.0/5
- Reviews
- 67
- Age
- 4mo ago

Decex Tile Fix & Grout Repair Kit 330g Ready Mixed Waterproof Tile Adhesive & Grout with Grout Spreader Tool White Grout Repair Kit for Bathroom Kitchen Wall & Floor Tile Repairs
- Price
- £10.27
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 4mo ago

Bartoline Fix and Grout Tile Adhesive 1kg Ready-Mixed
- Price
- £3.68
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 8y ago

UniBond No More Nails Original White High Strength Grab Adhesive Heavy Duty Mounting Glue for Wood Brick Metal Ceramic & Plaster Instant Grab Interior Use 1 x 175 ml Tube
- Price
- £4.26
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 10mo ago

NX Dual Purpose Fix & Grout Ready mixed Brilliant white Wall tile Adhesive & grout 1.5kg
- Price
- £4.27
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago
Newest
by launch date
Decex Tile Fix & Grout Repair Kit 330g Ready Mixed Waterproof Tile Adhesive & Grout with Grout Spreader Tool White Grout Repair Kit for Bathroom Kitchen Wall & Floor Tile Repairs
- Price
- £10.27
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 4mo ago

Tile Adhesive 250g Strong Waterproof Tile Glue for Wall & Floor Tiles Ceramic Stone & Porcelain Heavy Duty Gap Filling Tile Adhesive for Indoor & Outdoor Repairs
- Price
- £7.98
- Rating
- 4.0/5
- Reviews
- 67
- Age
- 4mo ago

UniBond No More Nails Original White High Strength Grab Adhesive Heavy Duty Mounting Glue for Wood Brick Metal Ceramic & Plaster Instant Grab Interior Use 1 x 175 ml Tube
- Price
- £4.26
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 10mo ago

Tile Adhesive 250g Extra Strong White Grab Adhesive All-Purpose Construction Glue Ultra-High Strength Waterproof & Temperature Resistant Indoor & Outdoor
- Price
- £7.31
- Rating
- 4.0/5
- Reviews
- 248
- Age
- 1y ago

NX Ready mixed Kitchen & Bathroom Off White Wall tile Adhesive 3.5kg
- Price
- £8.31
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
86
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
13%
- EVO-STIK44%
- Bartoline16%
- Everbuild11%
- Unibond7%
- GleamGlee5%
- GORILLA5%
- Open — no brand owns it (7 brands, 13%)
Demand
Tile Adhesive search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Tile Adhesive search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tile adhesive95K/yr
- outdoor tile adhesive7K/yr
- wall tile adhesive8K/yr
- waterproof tile adhesive3K/yr
- tile cement3K/yr
Reviews and returns
What reviews say buyers love and hate about Tile Adhesive
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor adhesive
Does not stick
Not very sticky
doesnt do what it says it would
Didn't work for the job I bought it for
Didn't work for me
Very poor performance
Garbage
absolutely rubbish
The Whole Thing Has Leaked
it had leaked
Leaked everywhere
Not worth using
Too hard to get out of the tube
Difficult to Squeeze
Love
Good adhesive
sticks really well
Excellent tile adhesive
Very good product and easy to use — just add water and its ready
Excellent product
Good quality
As described
Just exactly what I needed
Does the job
Very good easy to use and hold strong
Easy to use
Easy to apply
reasonable price
Good value
Good value for money
Return
0.6% Return rate 22% Fixable by listing
Poor adhesive
Does not stick
Not very sticky
The Whole Thing Has Leaked
it had leaked
Leaked everywhere
doesnt do what it says it would
Didn't work for the job I bought it for
Didn't work for me
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tile Adhesive questions
Answered from the same tracked data.








