tile adhesive
Skip itSoft demand (-12.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,528.86avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.68–£22.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.52avg listing price — sweet spot $15–$100
Market size
Okay£101K£101K/yr · 116K searches
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tile adhesive is a £101K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
tile adhesive market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £76K–£95K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 64%
- Out of stock
- 1.3%
- Avg brand age
- 46 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
86
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
13%
- EVO-STIK44%
- Bartoline16%
- Everbuild11%
- Unibond7%
- GleamGlee5%
- GORILLA5%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top tile adhesive search terms
- tile adhesive95K/yr
- outdoor tile adhesive7K/yr
- wall tile adhesive8K/yr
- waterproof tile adhesive3K/yr
- tile cement3K/yr
Top tile adhesive products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Evo Stik Wall Tile Adhesive Ready Mixed High Strength Instant Grab Economy Size
EVO-STIK£6.034.4★176 rev
Bartoline Fix and Grout Tile Adhesive 1kg Ready-Mixed
Bartoline£3.684.4★159 rev
EVO-STIK Wall Tile Adhesive and Grout White 1L - Mould Resistant - Waterproof - Ready to Use
EVO-STIK£5.134.2★1,795 rev
EVO-STIK Wall Tile Adhesive Instant Grab 5L - Ready to Use - Non-Slip Formula - Showerproof
EVO-STIK£13.304.5★318 rev
Everbuild 701 Non Slip Tile Adhesive Ready Mixed Acrylic Based Easy To Apply High Strength White 3.75kg
Everbuild£6.544.4★1,824 rev
Newest
by launch date
Decex Tile Fix & Grout Repair Kit 330g Ready Mixed Waterproof Tile Adhesive & Grout with Grout Spreader Tool White Grout Repair Kit for Bathroom Kitchen Wall & Floor Tile Repairs
Decex£10.2710 rev
Tile Adhesive 250g Strong Waterproof Tile Glue for Wall & Floor Tiles Ceramic Stone & Porcelain Heavy Duty Gap Filling Tile Adhesive for Indoor & Outdoor Repairs
GleamGlee£7.9867 rev
UniBond No More Nails Original White High Strength Grab Adhesive Heavy Duty Mounting Glue for Wood Brick Metal Ceramic & Plaster Instant Grab Interior Use 1 x 175 ml Tube
Unibond£4.26323 rev
Tile Adhesive 250g Extra Strong White Grab Adhesive All-Purpose Construction Glue Ultra-High Strength Waterproof & Temperature Resistant Indoor & Outdoor
GleamGlee£7.31248 rev
NX Ready mixed Kitchen & Bathroom Off White Wall tile Adhesive 3.5kg
NX£8.315 rev
Trending
90-day click momentumTile Adhesive 250g Strong Waterproof Tile Glue for Wall & Floor Tiles Ceramic Stone & Porcelain Heavy Duty Gap Filling Tile Adhesive for Indoor & Outdoor Repairs
GleamGlee£7.984.0★
Decex Tile Fix & Grout Repair Kit 330g Ready Mixed Waterproof Tile Adhesive & Grout with Grout Spreader Tool White Grout Repair Kit for Bathroom Kitchen Wall & Floor Tile Repairs
Decex£10.274.8★
Bartoline Fix and Grout Tile Adhesive 1kg Ready-Mixed
Bartoline£3.684.4★
UniBond No More Nails Original White High Strength Grab Adhesive Heavy Duty Mounting Glue for Wood Brick Metal Ceramic & Plaster Instant Grab Interior Use 1 x 175 ml Tube
Unibond£4.264.4★
NX Dual Purpose Fix & Grout Ready mixed Brilliant white Wall tile Adhesive & grout 1.5kg
NX£4.274.3★
What buyers say about tile adhesive
What buyers praise and complain about, mined from review topics.What buyers love
“Good adhesive”
“Very good product and easy to use — just add water and its ready”
“As described”
“Very good easy to use and hold strong”
“reasonable price”
“Super strong”
“Does the job well”
“Good strong grip”
“is really solid fix”
“Durable and great finish”
What buyers complain about
“Poor adhesive”
“doesnt do what it says it would”
“Very poor performance”
“The Whole Thing Has Leaked”
“Not worth using”
“this tub isnt fit for purpose”
“Not as strong as I thought”
“Didn't grab well”
“Messy to use”
“I undrstood the instructions”
Top return reasons
Common questions
- Is tile adhesive profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the tile adhesive niche?
- 13 brands and 86 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in tile adhesive?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Quality-Overall. The return rate is 0.6%.
- When does demand for tile adhesive peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the tile adhesive niche?
- Listings span £3.68–£22.38; the average listing price is £9.52 (sweet spot $15–$100). The average incumbent carries 1,529 reviews — the moat a new listing must climb.