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Tile Adhesive

Fail

Demand is soft, at -12.4% this quarter, so Tile Adhesive is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£101K/yr116K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
62%top-5 click share · 13 brands · 86 sellers

Flapen Score

Tile Adhesive against its category

The dotted line is the DIY & Tools average. Past it, Tile Adhesive is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tile Adhesive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tile Adhesive 116K times last year and spent an estimated £101K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
9.1%
Market size, estimated
£101Ka year
Peak month
September1.6× the quietest month
Top search term
tile adhesive95K searches a year

02 · Price

A sale here is worth £9.52.

Listings sell for £9.52 on average, from £3.68 to £22.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.52 that is £5K to £7K a year per listing.

Average price
£9.52under the $15 to $100 sweet spot
Price range
£3.68–£22.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #135 within Adhesives & Sealers. It carries 1,529 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
1.3%
Average rank
#135in Adhesives & Sealers
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,529per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Tile Adhesive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

86

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

13%

  • EVO-STIK44%
  • Bartoline16%
  • Everbuild11%
  • Unibond7%
  • GleamGlee5%
  • GORILLA5%
  • Open — no brand owns it (7 brands, 13%)

Demand

Tile Adhesive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Tile Adhesive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tile adhesive95K/yr
  • outdoor tile adhesive7K/yr
  • wall tile adhesive8K/yr
  • waterproof tile adhesive3K/yr
  • tile cement3K/yr

Reviews and returns

What reviews say buyers love and hate about Tile Adhesive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness31%−0.14

Poor adhesive

Does not stick

Not very sticky

Functionality-Overall9%−0.13

doesnt do what it says it would

Didn't work for the job I bought it for

Didn't work for me

Quality-Overall8%+0.48

Very poor performance

Garbage

absolutely rubbish

Leak-Proof5%

The Whole Thing Has Leaked

it had leaked

Leaked everywhere

Ease Of Use5%+0.59

Not worth using

Too hard to get out of the tube

Difficult to Squeeze

Love

Adhesion/Stickiness28%−0.14

Good adhesive

sticks really well

Excellent tile adhesive

Quality-Overall12%+0.48

Very good product and easy to use — just add water and its ready

Excellent product

Good quality

Advertised Vs Actual Product11%+0.98

As described

Just exactly what I needed

Does the job

Ease Of Use11%+0.59

Very good easy to use and hold strong

Easy to use

Easy to apply

Value For Money9%+1.12

reasonable price

Good value

Good value for money

Return

0.6% Return rate 22% Fixable by listing

Adhesion/Stickiness24%█▇▅▅▅▄

Poor adhesive

Does not stick

Not very sticky

Leak-Proof18%▄▅█▅▂█

The Whole Thing Has Leaked

it had leaked

Leaked everywhere

Functionality-Overall13%██▇▇▆▅

doesnt do what it says it would

Didn't work for the job I bought it for

Didn't work for me

Color10%▂▃▆▃█▇
Defective Material/Parts7%▃█▄█▇▅

FAQ

Common Tile Adhesive questions

Answered from the same tracked data.