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Threshold Strip

Fail

Prices span $4.13–$16.01, mostly outside the sweet spot, so Threshold Strip is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£79K/yr482K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
46%top-5 click share · 26 brands · 33 sellers

Flapen Score

Threshold Strip against its category

The dotted line is the DIY & Tools average. Past it, Threshold Strip is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Threshold Strip market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Threshold Strip 482K times last year and spent an estimated £79K. The top 5 brands take 73% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
482K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
2.0%
Market size, estimated
£79Ka year
Peak month
November1.4× the quietest month
Top search term
threshold strips for doorways67K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £4.13 to £16.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.03 that is £803 to £2K a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£4.13–£16.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£803–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Building Supplies. It carries 1,119 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
65%
Out of stock, average day
0.0%
Average rank
#23in Building Supplies
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,119per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Threshold Strip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

33

Top-5 brand share

73%

Top 20: 96%

Top-5 click share

46%

Top 20: 79%

Open market

24%

  • flintronic24%
  • Zayejod24%
  • Interfloor11%
  • Silver Star9%
  • JAHOMFAI3%
  • XGAGHB3%

Demand

Threshold Strip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Threshold Strip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • threshold strips for doorways67K/yr
  • door threshold strip73K/yr
  • door strip32K/yr
  • carpet door strips30K/yr
  • floor transition strips29K/yr
  • door threshold28K/yr
  • threshold strip26K/yr
  • door bars threshold strip25K/yr
  • carpet strip16K/yr
  • transition strip18K/yr

Reviews and returns

What reviews say buyers love and hate about Threshold Strip

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness36%−0.35

Poor adhesion

Sticks to the floor

Won't stick

Quality-Overall9%+1.09

Cheap screws were the only let down

Poor quality product

Can arrange refund by its quality

Functionality-Overall7%−0.06

Doesn't work

Door draft excluder. It keeps the drafts draft out

Did not worked

Value For Money5%+0.25

The only downside to it I felt was that it's a bit pricey for the amount you get as I was only able to do the bottom of one door for the cost

expensive

Waste of money

Thickness4%

although Id like the material to be thicker so it doesnt dent as you tighten the screws up

I spite of the fact that it's shown in several of the images with quite thick rugs this wasn't able to accommodate my Jute weave rug which is very much thinner than some in the pictures at all

it is very thick

Love

Quality-Overall21%+1.09

Excellent product

Theres a good choice of variety

Good product, as described

Ease Of Use13%+1.04

Easy peasy

This is very handy

Easy to apply

Size-Overall13%+0.75

Easy fit

Easy to fit

Fit For The Purpose

Adhesion/Stickiness11%−0.35

Sticks well

Easy to stick

Adhesive is strong

Value For Money9%+0.25

worth it

Excellent value

Good for the price

Return

1.6% Return rate 73% Fixable by listing

Color45%▅▇▇█▇▇
Size-Overall18%█▅▆▆▅▅
Adhesion/Stickiness8%▇█▄▃▅▄

Poor adhesion

Sticks to the floor

Won't stick

Quality-Overall5%▄▅▆▄▂█

Cheap screws were the only let down

Poor quality product

Can arrange refund by its quality

Functionality-Overall4%▆█▄▅▆▂

Doesn't work

Door draft excluder. It keeps the drafts draft out

Did not worked

FAQ

Common Threshold Strip questions

Answered from the same tracked data.