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Thor Hammer Tool Box

Fail

The top 5 products take 100% of clicks, so Thor Hammer Tool Box is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£17K/yr20K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Thor Hammer Tool Box against its category

The dotted line is the DIY & Tools average. Past it, Thor Hammer Tool Box is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thor Hammer Tool Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thor Hammer Tool Box 20K times last year and spent an estimated £17K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
2.8%
Market size, estimated
£17Ka year
Peak month
December11.0× the quietest month
Top search term
thor hammer tool kit11K searches a year

02 · Price

A sale here is worth £31.30.

Listings sell for £31.30 on average, from £29.17 to £33.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At £31.30 that is £3K to £8K a year per listing.

Average price
£31.30inside the $15 to $100 sweet spot
Price range
£29.17–£33.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #356 within Hand Tools. It carries 75 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#356in Hand Tools
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
75per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Thor Hammer Tool Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • DEVTBLUN50%
  • HORKI36%
  • Asijiad14%

Demand

Thor Hammer Tool Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.0×

Search terms

Top Thor Hammer Tool Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thor hammer tool kit11K/yr
  • thors hammer tool box5K/yr
  • thor tool box3K/yr

Reviews and returns

What reviews say buyers love and hate about Thor Hammer Tool Box

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Not the best quality tools”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Thor Hammer Tool Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data