thor hammer
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£23.83avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great£7.61–£92.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,347.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 86K searches
According to Flapen's Amazon United Kingdom niche tracking, thor hammer is a £59K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
thor hammer market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £60K–£71K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #1,176
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 24%
- Out of stock
- 3.9%
- Avg brand age
- 55 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
66
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- Rubies40%
- Thor17%
- LizMatech14%
- Marvel7%
- Hasbro6%
- DEVTBLUN6%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top thor hammer search terms
- thor hammer49K/yr
- thors hammer23K/yr
- mjolnir10K/yr
- thor hammer toy4K/yr
Top thor hammer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubies Official Childs Marvel Avengers Assemble Thor Hammer One Size Multi-Coloured Halloween
Rubies£7.964.4★13,750 rev
Solid Steel 20cm Legendary Hammer of The Thunder God - 400g Heavy Metal Mjolnir Display - Marvelous Gift for Fans of Thor & Norse Mythology Ancient Legends Heroic Tales & Desktop Collections
LizMatech£30.854.2★38 rev
Rubies Official Marvel Thor Love & Thunder Movie Mighty Thor Mjolnir Hammer Halloween Halloween
Rubies£7.614.3★170 rev
Marvel Thor Battle Hammer Role Toy Weapon Accessories Inspired by Comic Superheroes Over 5 Years
Marvel£14.454.6★1,320 rev
Marvel Hasbro Legends Series Thor Mjolnir Premium Electronic Roleplay Hammer with lights and sound FX Multicolor (F3560)
Hasbro£92.984.5★300 rev
Newest
by launch date
Foam Thor Hammer Replica Home Display Decoration Made God of Thunder Ideal For Cosplay Costume Collectors Fancy Dress Prop Accesorry Soft and Safe (Thors Hammer V2)
Generic£15.510 rev
28 Piece Thor Hammer Tool Box Household Thor Hammer Tool kit Daily Repair Tool Set Hand Tools Novelty Christmas Holiday Gift for Men Thors Fans
DEVTBLUN£33.3565 rev
Marvel Thor Battle Hammer Role Toy Weapon Accessories Inspired by Comic Superheroes Over 5 Years
Marvel£14.451,320 rev
damdos Halloween Prop Cosplay Hammer Weapon 1:1 Size PU Foam Stormbreaker Thors Odinson Stormbreaker Axe Love and Thunders Hammer Collector Cool Xmas Birthday Gifts (The 4th Axe)
damdos£28.58250 rev
Rubies Official Marvel Thor Love & Thunder Movie Mighty Thor Mjolnir Hammer Halloween Halloween
Rubies£7.61170 rev
Trending
90-day click momentumFoam Thor Hammer Replica Home Display Decoration Made God of Thunder Ideal For Cosplay Costume Collectors Fancy Dress Prop Accesorry Soft and Safe (Thors Hammer V2)
Generic£15.510.0★
Thor Nh275 Split Head Hammer 7.1/2lb - Nylon
Thor£32.914.7★
Marvel Thor Battle Hammer Role Toy Weapon Accessories Inspired by Comic Superheroes Over 5 Years
Marvel£14.454.6★
Thor 214 Copper /Rawhide Hammer Size 3 Brown
Thor£26.904.8★
Thor 714 Nylon Hammer 2.Lb
Thor£14.314.6★
What buyers say about thor hammer
What buyers praise and complain about, mined from review topics.What buyers love
“Value for money”
“Great products from the best manufacture as you would expect”
“its not to heavy its definitely something you wouldnt have the worst time carrying around all day if you added it to a cosplay costume”
“Really nice little hammer”
“Solid”
“Good size”
“It does the job”
“Even after a lot of ware its still very much usable”
“Prefer present”
“Lots of fun to be had with this item”
What buyers complain about
“known it waas going to be this small i wouldnt of bought it its no bigger then a pack of cigarettes”
“Possibly a glue or forging mishap”
“One end fell off after one ise”
“Poor quality”
“much heavier”
“Its a rubbery sort of material on the head”
Top return reasons
Common questions
- Is thor hammer profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 17 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the thor hammer niche?
- 10 brands and 66 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in thor hammer?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Durability. The return rate is 1.3%.
- When does demand for thor hammer peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the thor hammer niche?
- Listings span £7.61–£92.98; the average listing price is £23.83 (sweet spot $15–$100). The average incumbent carries 1,347 reviews — the moat a new listing must climb.