Thor Hammer
FailShoppers spend only $59K a year here, so Thor Hammer is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £59K/yr86K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 66 sellers
Flapen Score
Thor Hammer against its category
The dotted line is the DIY & Tools average. Past it, Thor Hammer is stronger. Inside it, weaker.
Market
The Thor Hammer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thor Hammer 86K times last year and spent an estimated £59K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £59Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- thor hammer49K searches a year
02 · Price
A sale here is worth £23.83.
Listings sell for £23.83 on average, from £7.61 to £92.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £23.83 that is £2K to £6K a year per listing.
- Average price
- £23.83inside the $15 to $100 sweet spot
- Price range
- £7.61–£92.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,176 within Hand Tools. It carries 1,347 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 88%
- Out of stock, average day
- 3.9%
- Average rank
- #1,176in Hand Tools
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,347per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Thor Hammer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rubies Official Childs Marvel Avengers Assemble Thor Hammer One Size Multi-Coloured Halloween
- Price
- £7.96
- Rating
- 4.4/5
- Reviews
- 13,750
- Age
- 12y ago

Solid Steel 20cm Legendary Hammer of The Thunder God - 400g Heavy Metal Mjolnir Display - Marvelous Gift for Fans of Thor & Norse Mythology Ancient Legends Heroic Tales & Desktop Collections
- Price
- £30.85
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 6y ago

Rubies Official Marvel Thor Love & Thunder Movie Mighty Thor Mjolnir Hammer Halloween Halloween
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 4y ago

Marvel Thor Battle Hammer Role Toy Weapon Accessories Inspired by Comic Superheroes Over 5 Years
- Price
- £14.45
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 3y ago

Marvel Hasbro Legends Series Thor Mjolnir Premium Electronic Roleplay Hammer with lights and sound FX Multicolor (F3560)
- Price
- £92.98
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 4y ago
Trending
90-day click momentum
Foam Thor Hammer Replica Home Display Decoration Made God of Thunder Ideal For Cosplay Costume Collectors Fancy Dress Prop Accesorry Soft and Safe (Thors Hammer V2)
- Price
- £15.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Thor Nh275 Split Head Hammer 7.1/2lb - Nylon
- Price
- £32.91
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 19y ago

Marvel Thor Battle Hammer Role Toy Weapon Accessories Inspired by Comic Superheroes Over 5 Years
- Price
- £14.45
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 3y ago

Thor 214 Copper /Rawhide Hammer Size 3 Brown
- Price
- £26.90
- Rating
- 4.8/5
- Reviews
- 1,252
- Age
- 19y ago

Thor 714 Nylon Hammer 2.Lb
- Price
- £14.31
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 19y ago
Newest
by launch date
Foam Thor Hammer Replica Home Display Decoration Made God of Thunder Ideal For Cosplay Costume Collectors Fancy Dress Prop Accesorry Soft and Safe (Thors Hammer V2)
- Price
- £15.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

28 Piece Thor Hammer Tool Box Household Thor Hammer Tool kit Daily Repair Tool Set Hand Tools Novelty Christmas Holiday Gift for Men Thors Fans
- Price
- £33.35
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 2y ago

Marvel Thor Battle Hammer Role Toy Weapon Accessories Inspired by Comic Superheroes Over 5 Years
- Price
- £14.45
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 3y ago

damdos Halloween Prop Cosplay Hammer Weapon 1:1 Size PU Foam Stormbreaker Thors Odinson Stormbreaker Axe Love and Thunders Hammer Collector Cool Xmas Birthday Gifts (The 4th Axe)
- Price
- £28.58
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 3y ago

Rubies Official Marvel Thor Love & Thunder Movie Mighty Thor Mjolnir Hammer Halloween Halloween
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
66
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- Rubies40%
- Thor17%
- LizMatech14%
- Marvel7%
- Hasbro6%
- DEVTBLUN6%
- Open — no brand owns it (4 brands, 11%)
Demand
Thor Hammer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Thor Hammer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thor hammer49K/yr
- thors hammer23K/yr
- mjolnir10K/yr
- thor hammer toy4K/yr
Reviews and returns
What reviews say buyers love and hate about Thor Hammer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
known it waas going to be this small i wouldnt of bought it its no bigger then a pack of cigarettes
Too small
Smaller than it looks
Possibly a glue or forging mishap
One end fell off after one ise
Poor quality
much heavier
Love
Value for money
Great value for money
OK PRICE FOR PRODUCT
Great products from the best manufacture as you would expect
Quality
high quality perfect for dressing up
its not to heavy its definitely something you wouldnt have the worst time carrying around all day if you added it to a cosplay costume
Light weight thor hammer
Light weight
Really nice little hammer
feels good in the hand
I'm pretty sure it will come in handy for some situations where you need to hammer something without damaging it
Solid
Power of Thor
Return
1.3% Return rate 56% Fixable by listing
known it waas going to be this small i wouldnt of bought it its no bigger then a pack of cigarettes
Too small
Smaller than it looks
much heavier
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thor Hammer questions
Answered from the same tracked data.








