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Thor Hammer

Fail

Shoppers spend only $59K a year here, so Thor Hammer is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£59K/yr86K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
65%top-5 click share · 10 brands · 66 sellers

Flapen Score

Thor Hammer against its category

The dotted line is the DIY & Tools average. Past it, Thor Hammer is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thor Hammer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thor Hammer 86K times last year and spent an estimated £59K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
2.9%
Market size, estimated
£59Ka year
Peak month
December2.1× the quietest month
Top search term
thor hammer49K searches a year

02 · Price

A sale here is worth £23.83.

Listings sell for £23.83 on average, from £7.61 to £92.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £23.83 that is £2K to £6K a year per listing.

Average price
£23.83inside the $15 to $100 sweet spot
Price range
£7.61–£92.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,176 within Hand Tools. It carries 1,347 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
88%
Out of stock, average day
3.9%
Average rank
#1,176in Hand Tools
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,347per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Thor Hammer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

66

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

  • Rubies40%
  • Thor17%
  • LizMatech14%
  • Marvel7%
  • Hasbro6%
  • DEVTBLUN6%
  • Open — no brand owns it (4 brands, 11%)

Demand

Thor Hammer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Thor Hammer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thor hammer49K/yr
  • thors hammer23K/yr
  • mjolnir10K/yr
  • thor hammer toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Thor Hammer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall53%−0.40

known it waas going to be this small i wouldnt of bought it its no bigger then a pack of cigarettes

Too small

Smaller than it looks

Adhesion/Stickiness10%+0.29

Possibly a glue or forging mishap

Durability10%−0.05

One end fell off after one ise

Quality-Overall10%

Poor quality

Weight Heavy3%+0.24

much heavier

Love

Value For Money15%+1.11

Value for money

Great value for money

OK PRICE FOR PRODUCT

Quality-Overall14%

Great products from the best manufacture as you would expect

Quality

high quality perfect for dressing up

Weight Light13%+0.62

its not to heavy its definitely something you wouldnt have the worst time carrying around all day if you added it to a cosplay costume

Light weight thor hammer

Light weight

Grip11%+0.77

Really nice little hammer

feels good in the hand

I'm pretty sure it will come in handy for some situations where you need to hammer something without damaging it

Strength9%+0.60

Solid

Power of Thor

Return

1.3% Return rate 56% Fixable by listing

Size-Overall54%▅▆▆▆█▅

known it waas going to be this small i wouldnt of bought it its no bigger then a pack of cigarettes

Too small

Smaller than it looks

Weight Heavy13%▄▁▄█▅▇

much heavier

Quality-Overall10%▁██▄▁▁

Poor quality

Defective Material/Parts6%█▁▁▂▅▁
Hard Feel4%▁▁█▇▁▁

FAQ

Common Thor Hammer questions

Answered from the same tracked data.