Is thermostat profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -48.7%. Flapen's verdict: Skip it (48/100).

How competitive is the thermostat niche?

13 brands and 84 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in thermostat?

Top complaints mined from reviews: Connectivity-Overall, Value For Money, Functionality-Overall. The return rate is 4.7%.

When does demand for thermostat peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.6× the quietest.

What does it cost to enter the thermostat niche?

Listings span £5.16–£132.88; the average listing price is £64.52 (sweet spot $15–$100). The average incumbent carries 1,137 reviews — the moat a new listing must climb.

thermostat

Skip it

Soft demand (-48.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£64.52

avg listing price — sweet spot $15–$100

Market size

Great£1.2M

£1.2M/yr · 771K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.16–£132.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,137.23

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-48.7%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, thermostat is a £1.2M/yr Amazon United Kingdom market (771K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

thermostat market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £968K–£1.3M; units × avg price
Conversion rate: 2.3%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 6.5%
Avg brand age: 42 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

tado57%
Hive16%
Salus Controls7%
TempPro5%
Honeywell Home5%
meross3%
Open — no brand owns it (7 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.7% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.6×

Open Trend

Top thermostat search terms

thermostat137K/yr -33.2%1.4% conv.
smart thermostat125K/yr -52.5%0.3% conv.
tado82K/yr -40.9%1.9% conv.
tado smart thermostat86K/yr -59.9%2.7% conv.
tado x46K/yr -52.7%3.3% conv.
wireless thermostat34K/yr -63.7%2.5% conv.
central heating thermostats26K/yr -56.0%0.6% conv.
room thermostat19K/yr -33.1%1.5% conv.
smart thermostat for combi boiler42K/yr -70.6%0.4% conv.
smart thermostats for home10K/yr -1.7%0.1% conv.

All search terms

Top thermostat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

tado Wireless Smart Thermostat X Starter Kit with Bridge X and Stand Boiler and Hot Water Control via App & Smart Speaker (Alexa Siri Google Assistant)

tado£104.814.2★241 rev

tado Starter Kit - Wireless Smart Thermostat V3+ Incl. Programmer with Hot Water Control Designed in Germany Works with Alexa Siri & Google Assistant (White)

tado£58.484.5★292 rev

Hive Thermostat Mini For Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required

Hive£55.234.2★190 rev

TempPro TP49 Small Digital Hygrometer Indoor Thermometer Room Thermometer

TempPro£6.644.6★10,497 rev

tado Smart Thermostat X Add-on as Wired Room Thermostat

tado£60.374.1★182 rev

Newest

by launch date

Meross Smart Thermostat Works with Combi Boiler & Water-Based Underfloor Heating WiFi Room Programmable Thermostat with App Control Energy Saving Compatible with Matter HomeKit Alexa Google Home

meross£44.57343 rev

10mo ago

Hive Thermostat Mini For Heating Control & Hot Water (Self Install) With Hive Nano 3 Hub (OpenTherm) White A Conventional Boiler is Required

Hive£94.1259 rev

1y ago

Hive Thermostat Mini For Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required

Hive£55.23190 rev

1y ago

Hive Thermostat for Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required

Hive£89.38184 rev

1y ago

Hive Thermostat for Heating & Hot Water Control (Conventional Boilers) With Hive Nano 3 Hub White A Conventional Boiler is Required

Hive£121.19192 rev

1y ago

What buyers say about thermostat

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation16%

“Easy set up”

Ease Of Use15%

“Easy to use”

Quality-Overall14%

“Sturdy quality”

Advertised Vs Actual Product9%

“Works Exactly as Stated”

Value For Money9%

“Good for the money”

Size-Overall5%

“It's a nice compact size”

Efficiency4%

“Does the job well”

Connectivity-Overall3%

“connected to my WiFi”

Heating3%

“so good to pop the heating on whilst on my way home”

Instructions/User Manual/Troubleshooting3%

“Detailed instructions were brilliant”

What buyers complain about

Connectivity-Overall15%

“Keeps on losing connection”

Value For Money8%

“And cheaper”

Functionality-Overall8%

“Loses time”

Instructions/User Manual/Troubleshooting6%

“Instructions are extremely small”

Durability6%

“3 mos after purchase,already broken”

Quality-Overall5%

“Really terrible and a definite deterioration in quality of product and customer service”

Assembly/Installation5%

“Install instructions are vague and wrong”

Size-Overall5%

“It is not fit for purpose”

Compatibility-Overall4%

“Matter compatibility is rudimentary”

Advertised Vs Actual Product4%

“Textbook deceptive marketing”

Top return reasons

Compatibility-Overall41%

Connectivity-Overall15%

Functionality-Overall14%

Defective Material/Parts6%

Size-Overall4%

Assembly/Installation3%

Heating2%

Advertised Vs Actual Product2%

Value For Money2%

Measurement/Reading Accuracy2%

Common questions

Is thermostat profitable to sell on Amazon United Kingdom?: The niche generates £1.2M/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -48.7%. Flapen's verdict: Skip it (48/100).
How competitive is the thermostat niche?: 13 brands and 84 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in thermostat?: Top complaints mined from reviews: Connectivity-Overall, Value For Money, Functionality-Overall. The return rate is 4.7%.
When does demand for thermostat peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.6× the quietest.
What does it cost to enter the thermostat niche?: Listings span £5.16–£132.88; the average listing price is £64.52 (sweet spot $15–$100). The average incumbent carries 1,137 reviews — the moat a new listing must climb.

thermostat

thermostat market data

Competition & brand share

Demand & seasonality

Top thermostat search terms

Top thermostat products on Amazon

Top sellers

Newest

Trending

What buyers say about thermostat

What buyers love

What buyers complain about

Top return reasons

Common questions

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