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Thermostat

Fail

Demand is soft, at -48.7% this quarter, so Thermostat is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£1.2M/yr771K searches / yr
90-day growth
-48.7%search demand this quarter
Competition
48%top-5 click share · 13 brands · 84 sellers

Flapen Score

Thermostat against its category

The dotted line is the DIY & Tools average. Past it, Thermostat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermostat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermostat 771K times last year and spent an estimated £1.2M. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
771K
Growth, 90 days vs prior 90
-48.7%
Conversion, latest week
2.3%
Market size, estimated
£1.2Ma year
Peak month
November7.6× the quietest month
Top search term
thermostat137K searches a year

02 · Price

A sale here is worth £64.52.

Listings sell for £64.52 on average, from £5.16 to £132.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £64.52 that is £16K to £32K a year per listing.

Average price
£64.52inside the $15 to $100 sweet spot
Price range
£5.16–£132.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£16K–£32K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #24 within Building Supplies. It carries 1,137 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#24in Building Supplies
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,137per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Thermostat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£58K£115K£173K£231K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

84

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

8%

  • tado57%
  • Hive16%
  • Salus Controls7%
  • TempPro5%
  • Honeywell Home5%
  • meross3%
  • Open — no brand owns it (7 brands, 8%)

Demand

Thermostat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Thermostat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermostat137K/yr
  • smart thermostat125K/yr
  • tado82K/yr
  • tado smart thermostat86K/yr
  • tado x46K/yr
  • wireless thermostat34K/yr
  • central heating thermostats26K/yr
  • room thermostat19K/yr
  • smart thermostat for combi boiler42K/yr
  • smart thermostats for home10K/yr

Reviews and returns

What reviews say buyers love and hate about Thermostat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall15%−0.17

Keeps on losing connection

Connection issues

cannot get it to connect to Alexa

Value For Money8%

And cheaper

a tad expensive

They are expensive

Functionality-Overall8%−0.07

Loses time

the panel is not work

They have not been able to tell me why it doesn't work

Instructions/User Manual/Troubleshooting6%−0.04

Instructions are extremely small

there are NO INSTRUCTIONS for the thermostat or the hub

Poor support as there is no manual

Durability6%−0.07

3 mos after purchase,already broken

Failed after five months

then suddenly drop

Love

Assembly/Installation16%+1.19

Easy set up

I have no issues installing this

Ease of installation

Ease Of Use15%+1.52

Easy to use

Easy to replace

Makes life so much easier

Quality-Overall14%+0.65

Sturdy quality

The build quality is also good and feels solid

Excellent product

Advertised Vs Actual Product9%+0.19

Works Exactly as Stated

As described

does what it says

Value For Money9%

Good for the money

Good value for money

Value for money

Return

4.7% Return rate 7% Fixable by listing

Compatibility-Overall41%██▇██▇

Matter compatibility is rudimentary

many problems pairing

Returned not compatible with my system

Connectivity-Overall15%▆▇█▅▆▅

Keeps on losing connection

Connection issues

cannot get it to connect to Alexa

Functionality-Overall14%▆▇▆█▇▇

Loses time

the panel is not work

They have not been able to tell me why it doesn't work

Defective Material/Parts6%▇▇▄█▇▄
Size-Overall4%█▄▅▇█▇

It is not fit for purpose

Small size

I did have a problem with two valves, both old, one was sticking so wouldnt close and the other didnt have a standard fit

FAQ

Common Thermostat questions

Answered from the same tracked data.