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Thermostat

Fail

Demand is soft, at -48.7% this quarter, so Thermostat is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£1.2M/yr771K searches / yr
90-day growth
-48.7%search demand this quarter
Competition
48%top-5 click share · 13 brands · 84 sellers

Flapen Score

Thermostat against its category

The dotted line is the DIY & Tools average. Past it, Thermostat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermostat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermostat 771K times last year and spent an estimated £1.2M. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
771K
Growth, 90 days vs prior 90
-48.7%
Conversion, latest week
2.3%
Market size, estimated
£1.2Ma year
Peak month
November7.6× the quietest month
Top search term
thermostat137K searches a year

02 · Price

A sale here is worth £64.52.

Listings sell for £64.52 on average, from £5.16 to £132.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £64.52 that is £16K to £32K a year per listing.

Average price
£64.52inside the $15 to $100 sweet spot
Price range
£5.16–£132.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£16K–£32K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #24 within Building Supplies. It carries 1,137 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#24in Building Supplies
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,137per listing
Listings tracked
31

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Thermostat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£58K£115K£173K£231K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

84

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 89%

Open market

8%

  • tado57%
  • Hive16%
  • Salus Controls7%
  • TempPro5%
  • Honeywell Home5%
  • meross3%
  • Open — no brand owns it (7 brands, 8%)

Demand

Thermostat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Thermostat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thermostat137K/yr
  • smart thermostat125K/yr
  • tado82K/yr
  • tado smart thermostat86K/yr
  • tado x46K/yr
  • wireless thermostat34K/yr
  • central heating thermostats26K/yr
  • room thermostat19K/yr
  • smart thermostat for combi boiler42K/yr
  • smart thermostats for home10K/yr

Reviews and returns

What reviews say buyers love and hate about Thermostat

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Connectivity-Overall”
4.7%of orders come back
“Keeps on losing connection”
A buyer, on “Connectivity-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Thermostat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data