- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £1.2M/yr771K searches / yr
- 90-day growth
- -48.7%search demand this quarter
- Competition
- 48%top-5 click share · 13 brands · 84 sellers
Flapen Score
Thermostat against its category
The dotted line is the DIY & Tools average. Past it, Thermostat is stronger. Inside it, weaker.
Market
The Thermostat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thermostat 771K times last year and spent an estimated £1.2M. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 771K
- Growth, 90 days vs prior 90
- -48.7%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £1.2Ma year
- Peak month
- November7.6× the quietest month
- Top search term
- thermostat137K searches a year
02 · Price
A sale here is worth £64.52.
Listings sell for £64.52 on average, from £5.16 to £132.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £64.52 that is £16K to £32K a year per listing.
- Average price
- £64.52inside the $15 to $100 sweet spot
- Price range
- £5.16–£132.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £16K–£32K
- Returns
- 4.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #24 within Building Supplies. It carries 1,137 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #24in Building Supplies
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,137per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Thermostat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
tado Wireless Smart Thermostat X Starter Kit with Bridge X and Stand Boiler and Hot Water Control via App & Smart Speaker (Alexa Siri Google Assistant)
- Price
- £104.81
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 1y ago

tado Starter Kit - Wireless Smart Thermostat V3+ Incl. Programmer with Hot Water Control Designed in Germany Works with Alexa Siri & Google Assistant (White)
- Price
- £58.48
- Rating
- 4.5/5
- Reviews
- 292
- Age
- 5y ago

Hive Thermostat Mini For Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
- Price
- £55.23
- Rating
- 4.2/5
- Reviews
- 190
- Age
- 1y ago

TempPro TP49 Small Digital Hygrometer Indoor Thermometer Room Thermometer
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 10,497
- Age
- 7y ago

tado Smart Thermostat X Add-on as Wired Room Thermostat
- Price
- £60.37
- Rating
- 4.1/5
- Reviews
- 182
- Age
- 1y ago
Trending
90-day click momentum![tado Starter Kit - Wireless Smart Thermostat Black Edition [incl. Programmer with Hot Water Control] (V3+) [UK]](https://m.media-amazon.com/images/I/214wP7lejML.jpg)
tado Starter Kit - Wireless Smart Thermostat Black Edition [incl. Programmer with Hot Water Control] (V3+) [UK]
- Price
- £58.14
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 2y ago

DOQAUS Room Thermometer Digital Indoor Hygrometer Mini Temperature Monitor and Humidity Meter for Home Office Greenhouse Baby Nursery Comfort (1 Black)
- Price
- £5.16
- Rating
- 4.4/5
- Reviews
- 1,085
- Age
- 4y ago

Honeywell Home T6 Wired Smart Thermostat - Black - Touchscreen Heating Control with Geofencing Alexa Apple & Google - 868 MHZ - Easy Install & App Setup for Combi Boiler & More - CM907 Replacement
- Price
- £117.74
- Rating
- 4.3/5
- Reviews
- 1,035
- Age
- 9y ago

TempPro TP49 Small Digital Hygrometer Indoor Thermometer Room Thermometer
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 10,497
- Age
- 7y ago

tado Starter Kit - Wireless Smart Thermostat V3+ Incl. Programmer with Hot Water Control Designed in Germany Works with Alexa Siri & Google Assistant (White)
- Price
- £58.48
- Rating
- 4.5/5
- Reviews
- 292
- Age
- 5y ago
Newest
by launch date
Meross Smart Thermostat Works with Combi Boiler & Water-Based Underfloor Heating WiFi Room Programmable Thermostat with App Control Energy Saving Compatible with Matter HomeKit Alexa Google Home
- Price
- £44.57
- Rating
- 4.2/5
- Reviews
- 343
- Age
- 10mo ago

Hive Thermostat Mini For Heating Control & Hot Water (Self Install) With Hive Nano 3 Hub (OpenTherm) White A Conventional Boiler is Required
- Price
- £94.12
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago

Hive Thermostat Mini For Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
- Price
- £55.23
- Rating
- 4.2/5
- Reviews
- 190
- Age
- 1y ago

Hive Thermostat for Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
- Price
- £89.38
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 1y ago

Hive Thermostat for Heating & Hot Water Control (Conventional Boilers) With Hive Nano 3 Hub White A Conventional Boiler is Required
- Price
- £121.19
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
84
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
8%
- tado57%
- Hive16%
- Salus Controls7%
- TempPro5%
- Honeywell Home5%
- meross3%
- Open — no brand owns it (7 brands, 8%)
Demand
Thermostat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.6×
Search terms
Top Thermostat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thermostat137K/yr
- smart thermostat125K/yr
- tado82K/yr
- tado smart thermostat86K/yr
- tado x46K/yr
- wireless thermostat34K/yr
- central heating thermostats26K/yr
- room thermostat19K/yr
- smart thermostat for combi boiler42K/yr
- smart thermostats for home10K/yr
Reviews and returns
What reviews say buyers love and hate about Thermostat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Keeps on losing connection
Connection issues
cannot get it to connect to Alexa
And cheaper
a tad expensive
They are expensive
Loses time
the panel is not work
They have not been able to tell me why it doesn't work
Instructions are extremely small
there are NO INSTRUCTIONS for the thermostat or the hub
Poor support as there is no manual
3 mos after purchase,already broken
Failed after five months
then suddenly drop
Love
Easy set up
I have no issues installing this
Ease of installation
Easy to use
Easy to replace
Makes life so much easier
Sturdy quality
The build quality is also good and feels solid
Excellent product
Works Exactly as Stated
As described
does what it says
Good for the money
Good value for money
Value for money
Return
4.7% Return rate 7% Fixable by listing
Matter compatibility is rudimentary
many problems pairing
Returned not compatible with my system
Keeps on losing connection
Connection issues
cannot get it to connect to Alexa
Loses time
the panel is not work
They have not been able to tell me why it doesn't work
It is not fit for purpose
Small size
I did have a problem with two valves, both old, one was sticking so wouldnt close and the other didnt have a standard fit
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thermostat questions
Answered from the same tracked data.








