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Thermal Paint

Fail

Demand is soft, at -63.8% this quarter, so Thermal Paint is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£35K/yr17K searches / yr
90-day growth
-63.8%search demand this quarter
Competition
69%top-5 click share · 7 brands · 14 sellers

Flapen Score

Thermal Paint against its category

The dotted line is the DIY & Tools average. Past it, Thermal Paint is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermal Paint 17K times last year and spent an estimated £35K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-63.8%
Conversion, latest week
5.6%
Market size, estimated
£35Ka year
Peak month
January5.0× the quietest month
Top search term
thermal paint11K searches a year

02 · Price

A sale here is worth £36.75.

Listings sell for £36.75 on average, from £15.32 to £64.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £36.75 that is £0 to £4K a year per listing.

Average price
£36.75inside the $15 to $100 sweet spot
Price range
£15.32–£64.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #453 within Painting Supplies, Tools & Wall Treatments. It carries 263 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
35%
Out of stock, average day
16.0%
Average rank
#453in Painting Supplies, Tools & Wall Treatments
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
263per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Thermal Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

2%

  • Rempro51%
  • Thermilate Technology20%
  • SIRAMICO COATINGS10%
  • Generic9%
  • Structural Supplies Online4%
  • Dryzone3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Thermal Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Thermal Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thermal paint11K/yr
  • thermal paint for interior walls5K/yr
  • rempro thermal paint878/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Paint

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Paint Quality”
0.3%of orders come back
“Paint is peeling off after a week”
A buyer, on “Paint Quality”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Thermal Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data