thermal paint
Skip itSoft demand (-63.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£36.75avg listing price — sweet spot $15–$100
Price range
Incredible£15.32–£64.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great262.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£35K£35K/yr · 17K searches
Growth
Bad-63.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, thermal paint is a £35K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
thermal paint market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £18K–£28K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #453
- Page quality
- 0%
- Prime
- 35%
- Sponsored
- 76%
- Out of stock
- 16.0%
- Avg brand age
- 81 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
14
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- Rempro51%
- Thermilate Technology20%
- SIRAMICO COATINGS10%
- Generic9%
- Structural Supplies Online4%
- Dryzone3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -63.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.0×
Top thermal paint search terms
- thermal paint11K/yr
- thermal paint for interior walls5K/yr
- rempro thermal paint878/yr
Top thermal paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rempro Thermal Paint 1Litres - Anti Mould & Anti Condensation Insulating with Glass Bubble Technology (Textured Finish)
Rempro£16.574.5★575 rev
Rempro Thermal Paint 2.5 Litres - Anti Mould & Anti Condensation Insulating with Glass Bubble Technology (Textured Finish)
Rempro£38.114.5★575 rev
SIRAMICO COATINGS I Thermal Insulation Paint I 5 Litres - Matt White I Provides Thermal Insulation to Painted Surfaces
Generic£45.344.4★13 rev
Thermilate InsOpaint ULTRA INSULATION PAINT Advance Energy Saving Paint Keep Room Warm | 1L | Tough Acrylic Emulsion Wall Ceiling Paint (Ultra White)
Thermilate Technology£22.694.3★127 rev
Rempro Thermal Paint 5 Litres - Premium Anti-Mould & Anti-Condensation Wall Treatment with Glass Bubble Technology (Textured)
Rempro£64.574.5★575 rev
Newest
by launch date
Thermilate InsOpaint ULTRA INSULATION PAINT Advance Energy Saving Paint Keep Room Warm | 5L | Tough Acrylic Emulsion Wall Ceiling Paint (Creamy White 5 Liters)
Thermilate Technology£46.56127 rev
SIRAMICO COATINGS Anti Condensation Thermal Paint | 1 & 5 Litres - Matt White | British Made (1 Litre)
SIRAMICO COATINGS£18.9418 rev
SIRAMICO COATINGS Anti Condensation Thermal Paint | 1 & 5 Litres - Matt White | British Made (5 Litres)
SIRAMICO COATINGS£39.6513 rev
Thermilate InsOpaint ULTRA INSULATION PAINT Advance Energy Saving Paint Keep Room Warm | 1L | Tough Acrylic Emulsion Wall Ceiling Paint (Ultra White)
Thermilate Technology£22.69127 rev
Thermilate InsOpaint ULTRA INSULATION PAINT Advance Energy Saving Paint Keep Room Warm | 5L | Tough Acrylic Emulsion Wall Ceiling Paint (Ultra White 5 Liters)
Thermilate Technology£46.90127 rev
Trending
90-day click momentum
Thermilate InsOpaint Ultra Insulation Paint 5L Sage Green Matte - Energy Saving Long Lasting Acrylic Emulsion for Walls & Ceilings Anti-Condensation Mould Resistant Durable Thermal Protection
Thermilate Technology£46.494.3★
Thermaldry Anti Mould & Condensation Paint by Structural Supplies (5 Litres)
Structural Supplies Online£49.724.6★
SIRAMICO COATINGS | Anti-Condensation Paint | 5 Litres - Matte White | Thermal Paint Prevents Mould & Fungal Growth up to 10 years
SIRAMICO COATINGS£40.343.8★
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
SIRAMICO COATINGS£15.324.4★
SIRAMICO COATINGS I Thermal Insulation Paint I 5 Litres - Matt White I Provides Thermal Insulation to Painted Surfaces
Generic£45.344.4★
What buyers say about thermal paint
What buyers praise and complain about, mined from review topics.What buyers love
“Good and reliable”
“Good paint”
“Does the job perfectly”
“Covers well”
“Easy to use”
“Good value for money”
“This seems to do its job”
“gives good coverage hopefully it will keep the outside wall damp free”
“Good paint”
“Very bright”
What buyers complain about
“Paint is peeling off after a week”
“Didnt work for me”
“Abit pricey”
“Wasnt well for a week”
“A little thin”
“No smell worth a mention”
“waste of time, energy and money”
“there was alot of spraying”
“I suppose I didnt clean the mould well enough there”
“This item is not working for mould”
Top return reasons
Common questions
- Is thermal paint profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -63.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the thermal paint niche?
- 7 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in thermal paint?
- Top complaints mined from reviews: Paint Quality, Functionality-Overall, Value For Money. The return rate is 0.3%.
- When does demand for thermal paint peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the thermal paint niche?
- Listings span £15.32–£64.57; the average listing price is £36.75 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.