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Thermal Paint

Fail

Demand is soft, at -63.8% this quarter, so Thermal Paint is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£35K/yr17K searches / yr
90-day growth
-63.8%search demand this quarter
Competition
69%top-5 click share · 7 brands · 14 sellers

Flapen Score

Thermal Paint against its category

The dotted line is the DIY & Tools average. Past it, Thermal Paint is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermal Paint 17K times last year and spent an estimated £35K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-63.8%
Conversion, latest week
5.6%
Market size, estimated
£35Ka year
Peak month
January5.0× the quietest month
Top search term
thermal paint11K searches a year

02 · Price

A sale here is worth £36.75.

Listings sell for £36.75 on average, from £15.32 to £64.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £36.75 that is £0 to £4K a year per listing.

Average price
£36.75inside the $15 to $100 sweet spot
Price range
£15.32–£64.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #453 within Painting Supplies, Tools & Wall Treatments. It carries 263 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
35%
Out of stock, average day
16.0%
Average rank
#453in Painting Supplies, Tools & Wall Treatments
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
263per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Thermal Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Rempro51%
  • Thermilate Technology20%
  • SIRAMICO COATINGS10%
  • Generic9%
  • Structural Supplies Online4%
  • Dryzone3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Thermal Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Thermal Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal paint11K/yr
  • thermal paint for interior walls5K/yr
  • rempro thermal paint878/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality36%−0.16

Paint is peeling off after a week

Cheap quality paint

At some points the paint cracked

Functionality-Overall9%−0.06

Didnt work for me

Damp stop

which did not work

Value For Money9%0.00

Abit pricey

Overall a complete waste of money

over priced for what you get

Durability9%−0.11

Wasnt well for a week

2 months later the mould came back

After 1 years popped again

Thickness6%−0.02

A little thin

It is a very thin paint

It wont, Infact its that thick, youll be lucky to do one ceiling

Love

Quality-Overall21%+1.86

Good and reliable

It has a very good reputation

Excellent product

Paint Quality21%−0.16

Good paint

Works well on mould can paint over to colour match easily

Genuinely impressed with this paint

Advertised Vs Actual Product13%+0.67

Does the job perfectly

will do what it says

As described

Coverage9%+0.99

Covers well

Very happy with the coverage

Very good coverage, colour white

Ease Of Use9%+0.40

Easy to use

Easy to apply

Easy to apply

Return

0.3% Return rate 20% Fixable by listing

Paint Quality49%█▅▆▇▅▄

Paint is peeling off after a week

Cheap quality paint

At some points the paint cracked

Leak-Proof10%▁▄▇▇█▁
Size-Overall8%▁▄▃▂▁█
Advertised Vs Actual Product6%▇█▆▁▁▁
Functionality-Overall5%▂▁▁▁█▁

Didnt work for me

Damp stop

which did not work

FAQ

Common Thermal Paint questions

Answered from the same tracked data.