The Almighty Ruler
FailShoppers spend only $0 a year here, so The Almighty Ruler is a Fail.
- Flapen Score
- 31 / 100Ranks 2,181 of 2,225 DIY & Tools niches · −18 vs the category median of 4931
- Market size
- £0/yr13K searches / yr
- 90-day growth
- -38.6%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 4 sellers
Flapen Score
The Almighty Ruler against its category
The dotted line is the DIY & Tools average. Past it, The Almighty Ruler is stronger. Inside it, weaker.
Market
The The Almighty Ruler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for The Almighty Ruler 13K times last year and spent an estimated £0. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -38.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Top search term
- the almighty ruler6K searches a year
02 · Price
A sale here is worth £25.45.
Listings sell for £25.45 on average, from £21.10 to £28.25. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £25.45 that is £0 to £3K a year per listing.
- Average price
- £25.45inside the $15 to $100 sweet spot
- Price range
- £21.10–£28.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #61 within Measuring & Layout Tools. It carries 42 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 24.4%
- Average rank
- #61in Measuring & Layout Tools
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 42per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top The Almighty Ruler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
4-in-1 Laser Tape Measure with Laser Level Crosshairs 130ft/40m Laser Measuring Tape 5m Autolock Electric Tape Measure in/ft/m Digital Laser Tape Measurement Tool with LCD for DIY Construction
- Price
- £28.25
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 1y ago
Fitdays 3-in-1 Laser Tape Measure with Cross Line Level
- Price
- £27.02
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 1y ago
3-in-1 Laser Tape Measure 40m Laser Rangefinder with Crossline & 5m Digital Tape - Almighty Ruler for Area Volume and Trigonometry Calculatio
- Price
- £21.10
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 2y ago
Trending
90-day click momentum3-in-1 Laser Tape Measure 40m Laser Rangefinder with Crossline & 5m Digital Tape - Almighty Ruler for Area Volume and Trigonometry Calculatio
- Price
- £21.10
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 2y ago
4-in-1 Laser Tape Measure with Laser Level Crosshairs 130ft/40m Laser Measuring Tape 5m Autolock Electric Tape Measure in/ft/m Digital Laser Tape Measurement Tool with LCD for DIY Construction
- Price
- £28.25
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 1y ago
Fitdays 3-in-1 Laser Tape Measure with Cross Line Level
- Price
- £27.02
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 1y ago
Newest
by launch dateFitdays 3-in-1 Laser Tape Measure with Cross Line Level
- Price
- £27.02
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 1y ago
4-in-1 Laser Tape Measure with Laser Level Crosshairs 130ft/40m Laser Measuring Tape 5m Autolock Electric Tape Measure in/ft/m Digital Laser Tape Measurement Tool with LCD for DIY Construction
- Price
- £28.25
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 1y ago
3-in-1 Laser Tape Measure 40m Laser Rangefinder with Crossline & 5m Digital Tape - Almighty Ruler for Area Volume and Trigonometry Calculatio
- Price
- £21.10
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Bekasa47%
- LUODIRGB38%
- Miangerrn15%
Demand
The Almighty Ruler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 231.2× · 7 of 12 months tracked
Search terms
Top The Almighty Ruler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- the almighty ruler6K/yr
- almighty ruler3K/yr
- almighty ruler 3 in 1 infrared laser tape4K/yr
Reviews and returns
What reviews say buyers love and hate about The Almighty Ruler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
but definitely I could not get a laser measurement beyond 10m
didn't work
The tape measure itself is thin not as wide
I think the tape itself is cheap quality
I wouldn't say it's quality
If it was priced around £15 - £17 I'd say buy it but £30 I don't think it's worth it.
Love
Love it so easy to take long measurements
It's so handy
The laser measuring is an absolute plus
This is a good product for the price
well made
Sturdy and well made
Return
2.2% Return rate 13% Fixable by listing
didn't work
I think the tape itself is cheap quality
I wouldn't say it's quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Almighty Ruler questions
Answered from the same tracked data.