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Tapo Extension Lead

Fail

The top 5 products take 100% of clicks, so Tapo Extension Lead is a Fail.

Flapen Score
27
27 / 100
Ranks 2,210 of 2,225 DIY & Tools niches · −22 vs the category median of 49
Market size
£30K/yr39K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 27 sellers

Flapen Score

Tapo Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, Tapo Extension Lead is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tapo Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tapo Extension Lead 39K times last year and spent an estimated £30K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
4.5%
Market size, estimated
£30Ka year
Peak month
December3.6× the quietest month
Top search term
tapo extension lead15K searches a year

02 · Price

A sale here is worth £17.23.

Listings sell for £17.23 on average, from £5.58 to £26.61. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 250 to 500 of them. At £17.23 that is £4K to £9K a year per listing.

Average price
£17.23inside the $15 to $100 sweet spot
Price range
£5.58–£26.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #69 within Building Supplies. It carries 697 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
21.1%
Average rank
#69in Building Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
697per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tapo Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Tapo70%
  • TP-Link17%
  • Tonton8%
  • Giantdeer4%

Demand

Tapo Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Tapo Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tapo extension lead15K/yr
  • kasa18K/yr
  • tp link kasa4K/yr
  • kasa smart2K/yr

Reviews and returns

What reviews say buyers love and hate about Tapo Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.02

to others this is costly

Its a little expensive

Love this although little over priced

Functionality-Overall12%−0.11

be aware it may not work

One of them fail to work properly

Durability12%−0.09

Unfortunately, keeps getting broken after some time

Just a little after 2 years since the purchase the valves broke at the base making them useless

Noise Level9%−0.01

Very easy to set up work well make a little noise when operating

Noisier than expected

Assembly/Installation6%+1.26

The only issue I ran into was during initial setup

Love

Quality-Overall18%+0.44

the build quality is top drawer

Very good quality

Good quality and easy to set up

Advertised Vs Actual Product17%+0.71

exactly as advertised very pleased thanks

Worked as expected perfect

does exactly what it's supposed to

Assembly/Installation14%+1.26

These are very easy to configure

Easy to install

Easy to setup

Ease Of Use8%+0.58

Its very easy to use

Great convenience

Makes life so much easier

Software/Application7%+0.46

the app is intuitive

The app is easy to use

Brilliant product and the app is great

Return

3.5% Return rate 14% Fixable by listing

Compatibility-Overall28%▆▇▆▁█▇

will not work on its own needs another purchase

Connectivity-Overall15%██▇▇▇█

Connectivity unreliable

drops off the network after a week

Connectivity not great and noisy

Functionality-Overall11%▄▄▃█▆▅

be aware it may not work

One of them fail to work properly

Size-Overall10%▅▅█▁▃█
Heating8%▇█▃█▁▁

the heating did not close off even when well over the set temperature

You cannot control the radiators heat with this

If you use the app to switch it off because its just too hot

FAQ

Common Tapo Extension Lead questions

Answered from the same tracked data.