tapo doorbell
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Great£12.16–£90.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£61.20avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£1.0M£1.0M/yr · 426K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,798.75avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.9%return rate — above 5% kills the launch gate
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tapo doorbell is a £1.0M/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
tapo doorbell market data
- Units sold / yr
- 13K–15K
- avg 1,500–2,000/product
- Revenue / yr
- £765K–£918K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.3%
- Avg brand age
- 33 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Reolink55%
- Ring40%
- Tapo3%
- XZGm2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.Peak months: Jun, Nov · busiest ÷ quietest = 2.4×
Top tapo doorbell search terms
- ring doorbell wired145K/yr
- reolink doorbell95K/yr
- ring wired doorbell38K/yr
- wired ring doorbell33K/yr
- wired doorbell camera17K/yr
- wired video doorbell12K/yr
- ring wired9K/yr
- video doorbell wired10K/yr
- wired ring doorbell with chime9K/yr
- ring doorbell hardwired7K/yr
Top tapo doorbell products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ring Video Doorbell Wired | Doorbell Security Camera with 1080p HD Video Advanced Motion Detection hardwired (existing doorbell wiring required) | 30-day free trial of Ring Subscription Plan
Ring£36.344.4★20,235 rev
Reolink Wired Video Doorbell with Chime 2K+5MP HD 2.4/5GHz Wi-Fi Doorbell Camera for Home Security 180 Wide View Video Call AI Detection No Monthly Fee For Local Storage Hardwired/Plug-in
Reolink£71.044.2★2,086 rev
Reolink Doorbell Camera Wireless 2K 4MP with Smart Detection Video Doorbell with Head-to-Toe View for Package Monitoring 2.4/5GHz Wi-Fi No Monthly Fee for Local Storage
Reolink£82.293.9★1,156 rev
Reolink PoE Doorbell Camera Wired with Chime 5MP Super HD Smart Doorbell V2 with Camera 180 Diagonal View Human Detection Two-Way Audio Remote Access Waterproof Doorbell PoE Version
Reolink£61.964.3★1,214 rev
Ring Wired Video Doorbell Pro (Formerly Video Doorbell Pro 2) | Doorbell camera 1536p HD Video Head to Toe Video 3D Motion Detection Wifi hardwired | 30-day free trial of Ring Home
Ring£90.604.4★1,418 rev
Newest
by launch date
Tapo D130 2K 5MP Doorbell Camera Wired AI Detection 180 Head-to-Toe View Video Doorbell No Monthly Fee 2 Way Audio IP65 Colour Night View Ring Chime Included Google/Alexa Easy Installation
Tapo£47.462,953 rev
Reolink 2K Battery Doorbell Camera Wireless Video Doorbell Camera 1:1 Head-to-Toe View Live Video Call Package Recognition 2.4/5GHz Wi-Fi No Monthly Fee For Local Storage White
Reolink£87.7490 rev
Reolink Doorbell Camera Wireless 2K 4MP with Smart Detection Video Doorbell with Head-to-Toe View for Package Monitoring 2.4/5GHz Wi-Fi No Monthly Fee for Local Storage
Reolink£82.291,156 rev
Reolink Wired Video Doorbell with Chime 2K+5MP HD 2.4/5GHz Wi-Fi Doorbell Camera for Home Security 180 Wide View Video Call AI Detection No Monthly Fee For Local Storage Hardwired/Plug-in
Reolink£71.042,086 rev
Reolink PoE Doorbell Camera Wired with Chime 5MP Super HD Smart Doorbell V2 with Camera 180 Diagonal View Human Detection Two-Way Audio Remote Access Waterproof Doorbell PoE Version
Reolink£61.961,214 rev
Trending
90-day click momentumReolink Doorbell Camera Wireless 2K 4MP with Smart Detection Video Doorbell with Head-to-Toe View for Package Monitoring 2.4/5GHz Wi-Fi No Monthly Fee for Local Storage
Reolink£82.293.9★
Reolink PoE Doorbell Camera Wired with Chime 5MP Super HD Smart Doorbell V2 with Camera 180 Diagonal View Human Detection Two-Way Audio Remote Access Waterproof Doorbell PoE Version
Reolink£61.964.3★
Doorbell Transformer 24V500MA Visual Doorbell AC Power Adapter Suitable for Most Versions of Ring Doorbell and Thermostat (8M extension cable white)
XZGm£12.164.2★
Reolink Wired Video Doorbell with Chime 2K+5MP HD 2.4/5GHz Wi-Fi Doorbell Camera for Home Security 180 Wide View Video Call AI Detection No Monthly Fee For Local Storage Hardwired/Plug-in
Reolink£71.044.2★
Tapo D130 2K 5MP Doorbell Camera Wired AI Detection 180 Head-to-Toe View Video Doorbell No Monthly Fee 2 Way Audio IP65 Colour Night View Ring Chime Included Google/Alexa Easy Installation
Tapo£47.464.2★
What buyers say about tapo doorbell
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Excellent product”
“Awesome, clean install”
“Great Camera”
“Its great good value easy to connect much better than previous one”
“Picture quality is great along with the detection range and camera width, you can set non-detection areas if you are on a busy road”
“works as expected”
“excellent product and easy to fit”
“Works perfectly fine”
“battery life send really good so far”
What buyers complain about
“Chime keeps getting disconnected”
“it stopped working”
“setup awful”
“Not Long Lasting”
“Unreliable units”
“getting warnings about battery life”
“The reolink door bell camera didn't always record so it didn't really work for me”
“I was very nervous about the wiring and compatibility issues”
“Not powered by USB or socket”
“especially since wireless doorbells are annoying with the need to recharge them every month”
Top return reasons
Common questions
- Is tapo doorbell profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 8 tracked products. 90-day search growth is +11.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the tapo doorbell niche?
- 4 brands and 18 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tapo doorbell?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 9.9% — above our launch gate.
- When does demand for tapo doorbell peak?
- Demand peaks in Jun–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the tapo doorbell niche?
- Listings span £12.16–£90.60; the average listing price is £61.20 (sweet spot $15–$100). The average incumbent carries 3,799 reviews — the moat a new listing must climb.