Tapo Doorbell

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

426K

Growth, 90 days vs prior 90

+11.1%

Conversion, latest week

4.0%

Market size, estimated

£1.0Ma year

Peak month

November2.4× the quietest month

Top search term

ring doorbell wired145K searches a year

Listings sell for £61.20 on average, from £12.16 to £90.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £61.20 that is £92K to £122K a year per listing.

Average price

£61.20inside the $15 to $100 sweet spot

Price range

£12.16–£90.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

1,500–2,000

Revenue per listing a year

£92K–£122K

Returns

9.9%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #49 within Safety & Security. It carries 3,799 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#49in Safety & Security

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,799per listing

Listings tracked

8

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months