Tape Measure 3m
FailPrices span $1.61–$12.73, mostly outside the sweet spot, so Tape Measure 3m is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £48K/yr99K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 57%top-5 click share · 17 brands · 70 sellers
Flapen Score
Tape Measure 3m against its category
The dotted line is the DIY & Tools average. Past it, Tape Measure 3m is stronger. Inside it, weaker.
Market
The Tape Measure 3m market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tape Measure 3m 99K times last year and spent an estimated £48K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £48Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- mini tape measure27K searches a year
02 · Price
A sale here is worth £4.84.
Listings sell for £4.84 on average, from £1.61 to £12.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.84 that is £1K to £2K a year per listing.
- Average price
- £4.84under the $15 to $100 sweet spot
- Price range
- £1.61–£12.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #485 within Measuring & Layout Tools. It carries 2,767 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #485in Measuring & Layout Tools
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,767per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Tape Measure 3m products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STANLEY FATMAX 2M (13mm wide) Keychain Tape Measure
- Price
- £3.33
- Rating
- 4.7/5
- Reviews
- 1,455
- Age
- 12y ago

Stanley Tylon Pocket Tape 3m/10ft Carded
- Price
- £2.81
- Rating
- 4.4/5
- Reviews
- 2,610
- Age
- 22y ago

HAUTMEC 3pc Small Mini Tape Measure 3m Keychain Measuring Metric and Imperial Scales Retractable Pocket Measurement Suitable for Homeowners HT0252
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 3y ago

OX Trade 5m Tape Measure
- Price
- £2.67
- Rating
- 4.6/5
- Reviews
- 7,057
- Age
- 13y ago

Rolson 50535 5 m x 19 mm Tape Measure
- Price
- £1.61
- Rating
- 4.4/5
- Reviews
- 13,737
- Age
- 13y ago
Trending
90-day click momentum
2PCS Mini Tape Measure Retractable Keyring Design for Home and Office Measurements Small Pocket Measuring Tool with Clear Scales 2 Metre Length for DIY Projects and Craft Activities
- Price
- £6.17
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

STANLEY FATMAX 2M (13mm wide) Keychain Tape Measure
- Price
- £3.33
- Rating
- 4.7/5
- Reviews
- 1,455
- Age
- 12y ago

Compact 2m Stainless steel Tape Measure Metric + Imperial double-sided scale with Keychain - Durable Waterproof Mini Ruler - Ideal for DIY Office & Woodworking Projects (2 PCS)
- Price
- £5.76
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 9mo ago

HAUTMEC 3pc Small Mini Tape Measure 3m Keychain Measuring Metric and Imperial Scales Retractable Pocket Measurement Suitable for Homeowners HT0252
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 3y ago

STANLEY 3m Tylon Tape Measure with TRU-ZERO Anchor Hook Retractable High Visibility Tape Measure 3m x 13mm Metric Only 1-30-687
- Price
- £4.02
- Rating
- 4.4/5
- Reviews
- 20,574
- Age
- 13y ago
Newest
by launch date
2PCS Mini Tape Measure Retractable Keyring Design for Home and Office Measurements Small Pocket Measuring Tool with Clear Scales 2 Metre Length for DIY Projects and Craft Activities
- Price
- £6.17
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

Compact 2m Stainless steel Tape Measure Metric + Imperial double-sided scale with Keychain - Durable Waterproof Mini Ruler - Ideal for DIY Office & Woodworking Projects (2 PCS)
- Price
- £5.76
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 9mo ago

2 PCS Mini Tape Measure 2M Retractable Small Steel Measuring Tape with Keychain Portable for Home Office School and DIY Projects Clear Markings (Silver Gold)
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 10mo ago

Clip On. Mini Tape Measure 2m x 8mm Belt Clip Design Blue
- Price
- £5.44
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 1y ago

2M Tape Measure Keychain Mini Steel Retractable Tape Measure Keychain Portable Keyring Pull Ruler Measuring Tape (Silver)
- Price
- £5.83
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
70
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
24%
- STANLEY FATMAX29%
- STANLEY24%
- Rolson8%
- OX Tools7%
- HAUTMEC5%
- HENGBIRD4%
Demand
Tape Measure 3m search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Tape Measure 3m search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini tape measure27K/yr
- small tape measure19K/yr
- 3m tape measure15K/yr
- tape measure 3m10K/yr
- keyring tape measure6K/yr
- 2m tape measure6K/yr
- tape measure keyring6K/yr
- pocket tape measure5K/yr
- mini measuring tape4K/yr
Reviews and returns
What reviews say buyers love and hate about Tape Measure 3m
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after one use
Didnt last
broke immediately
thought it didn't look true to size
find it too big
Small
Definitely not the quality I was expecting
Low quality
Garbage
Fragile
Very flimsy wouldnt buy again
not sturdy
Little expensive
Not worth
Only downside is the price
Love
Excellent product
quality arrived quickly
Strong build quality
Good for the money
Great value
Good value for money
Easy to use
Easy to read
very handy
seems a good strong tape for the price
Good quality tape
Great wee tape
Good and strong
Strong build quality
Strong return spring
Return
0.2% Return rate 42% Fixable by listing
thought it didn't look true to size
find it too big
Small
Definitely not the quality I was expecting
Low quality
Garbage
Fragile
Very flimsy wouldnt buy again
not sturdy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tape Measure 3m questions
Answered from the same tracked data.








