tape measure 10 metre
Worth a lookShows low returns (0.4%), but soft demand (-7.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£3.90–£29.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.74avg listing price — sweet spot $15–$100
Review moat
Okay2,029.68avg incumbent reviews — the moat a new listing must climb
Market size
Okay£104K£104K/yr · 73K searches
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tape measure 10 metre is a £104K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
tape measure 10 metre market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £94K–£117K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 4.1%
- Avg brand age
- 45 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
85
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
23%
- Amazon Basics20%
- STANLEY18%
- 1ABOVE12%
- RIZIKIN11%
- Bafeil9%
- OX Tools7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top tape measure 10 metre search terms
- 10m tape measure27K/yr
- tape measure 10 metre24K/yr
- tape measure 10m6K/yr
- measuring tape 10m6K/yr
- 10m tape measure heavy duty6K/yr
- stanley tape measure 10m4K/yr
Top tape measure 10 metre products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Self-Locking Tape Measure Metric Scale MID Accuracy 10 m (1-Pack) Black Yellow
Amazon Basics£6.524.6★9,897 rev
10m x 24mm Self-Locking Retractable Tape Measure
1ABOVE£4.884.2★65 rev
Rizikin Heavy Duty Tape Measure 10m 33ft - Stainless Steel Measuring Tape 10 metre - Retractable Measurement Tape - Imperial and Metric Tape Measure with Metal Belt Clip (10 Metre)
RIZIKIN£12.004.6★663 rev
STANLEY 8m/26ft Tylon Tape Measure with TRU-ZERO Anchor Hook Retractable High Visibility Tape Measure 8m x 25mm 0-30-656
STANLEY£6.664.7★4,066 rev
2 Pack 10M Fluorescent Steel Tape Measure - Retractable Stainless Steel Measuring Tape Self-Lock Precision 10 Metre Tape Measure Double-Sided Graduated 25mm Width Waterproof Metric Ruler
Bafeil£13.213.9★74 rev
Newest
by launch date
2 Pack Tape Measure 10 Metre Fluorescent Durable Self-Locking Retractable Measuring Tape with Easy-Read Double-Sided Scale 25mm Wide Stainless Steel Blade for DIY Home and Professional Use
Bafeil£12.7930 rev
10M/32.8ft Tape Measure Width 25mm Fluorescent Transparent Steel Precision Measuring Tape Stainless Steel Retractable Double Sided Graduated Easy To Read Self-Lock Measuring(2 pack)
Defresit£14.1071 rev
10m x 24mm Self-Locking Retractable Tape Measure
1ABOVE£4.8865 rev
10m Fluorescent Transparent Retractable Tape Measure - 25mm Width Metal Measuring Tape 10 Metre Metric Long Heavy Duty Precision Automatic Telescopic Measurement Product for Home Office Industry
DARLEEYO£7.6536 rev
2 Pack 10M Fluorescent Steel Tape Measure - Retractable Stainless Steel Measuring Tape Self-Lock Precision 10 Metre Tape Measure Double-Sided Graduated 25mm Width Waterproof Metric Ruler
Bafeil£13.2174 rev
Trending
90-day click momentum
DTAPE 50M Laser Distance Meter Digital Laser Measure Upgraded High-Accuracy Laser Measuring Tool Electronic Tape Measure 2 Backlit LCD Display Area/Volume/Indirect Measurement in/Ft/Ft+in/M
DTAPE£14.834.5★
10M/32.8ft Tape Measure Width 25mm Fluorescent Transparent Steel Precision Measuring Tape Stainless Steel Retractable Double Sided Graduated Easy To Read Self-Lock Measuring(2 pack)
Defresit£14.104.0★
STANLEY FATMAX XTREME 10m/33ft Tape Measure Retractable FMHT38233-5
STANLEY£25.333.4★
G4GADGET 10 Meter Tape Measure Heavy Duty Retractable Griplock Design 3 Lock Buttons 25mm Wide Blade Metric & Imperial Units Shockproof Rubber Case Pro Measuring Tool (Black Yellow)
G4GADGET£8.284.5★
OX Trade 8m Tape Measure
OX Tools£4.264.6★
What buyers say about tape measure 10 metre
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality product”
“Sping is strong”
“Good delivery tape”
“Great Value”
“The measurements are really clear”
“Does exactly what it should”
“Easy to use”
“Does the job”
“Love that it has cent and inches”
“Very good and lovely colour”
What buyers complain about
“Not sure if it's one that got past quality control”
“Broke after using it once”
“Not strong enough”
“Cheap awful product not worth the money”
“Bit heavy and bulky”
“tape split down the middle after a couple of week use”
“rubbish, bends easily, stick to the quality brands”
“Not great, the measure doesnt go back in smoothly”
“Bit big”
“NOT FLUORESCENT”
Top return reasons
Common questions
- Is tape measure 10 metre profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the tape measure 10 metre niche?
- 14 brands and 85 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in tape measure 10 metre?
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.4%.
- When does demand for tape measure 10 metre peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the tape measure 10 metre niche?
- Listings span £3.90–£29.33; the average listing price is £11.74 (sweet spot $15–$100). The average incumbent carries 2,030 reviews — the moat a new listing must climb.