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Tape Measure 10 Metre

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -7.0% this quarter, so Tape Measure 10 Metre is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£104K/yr73K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
55%top-5 click share · 14 brands · 85 sellers

Flapen Score

Tape Measure 10 Metre against its category

The dotted line is the DIY & Tools average. Past it, Tape Measure 10 Metre is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tape Measure 10 Metre market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tape Measure 10 Metre 73K times last year and spent an estimated £104K. The top 5 brands take 71% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
12.2%
Market size, estimated
£104Ka year
Peak month
October1.6× the quietest month
Top search term
10m tape measure27K searches a year

02 · Price

A sale here is worth £11.74.

Listings sell for £11.74 on average, from £3.90 to £29.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.74 that is £3K to £6K a year per listing.

Average price
£11.74under the $15 to $100 sweet spot
Price range
£3.90–£29.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #171 within Measuring & Layout Tools. It carries 2,030 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#171in Measuring & Layout Tools
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,030per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Tape Measure 10 Metre products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

85

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 98%

Open market

23%

  • Amazon Basics20%
  • STANLEY18%
  • 1ABOVE12%
  • RIZIKIN11%
  • Bafeil9%
  • OX Tools7%

Demand

Tape Measure 10 Metre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Tape Measure 10 Metre search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 10m tape measure27K/yr
  • tape measure 10 metre24K/yr
  • tape measure 10m6K/yr
  • measuring tape 10m6K/yr
  • 10m tape measure heavy duty6K/yr
  • stanley tape measure 10m4K/yr

Reviews and returns

What reviews say buyers love and hate about Tape Measure 10 Metre

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Not sure if it's one that got past quality control”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tape Measure 10 Metre questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data