Tape Measure
MaybeReturns run at only 0.3% of orders. But demand is soft, at -12.9% this quarter, so Tape Measure is a Maybe.
- Flapen Score
- 60 / 100Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 4960
- Market size
- £2.4M/yr2.0M searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 44%top-5 click share · 19 brands · 108 sellers
Flapen Score
Tape Measure against its category
The dotted line is the DIY & Tools average. Past it, Tape Measure is stronger. Inside it, weaker.
Market
The Tape Measure market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tape Measure 2.0M times last year and spent an estimated £2.4M. The top 5 brands take 73% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
15.5% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 15.5%
- Market size, estimated
- £2.4Ma year
- Peak month
- February1.3× the quietest month
- Top search term
- tape measure1.3M searches a year
02 · Price
A sale here is worth £7.69.
Listings sell for £7.69 on average, from £1.61 to £19.09. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £7.69 that is £62K to £77K a year per listing.
- Average price
- £7.69under the $15 to $100 sweet spot
- Price range
- £1.61–£19.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £62K–£77K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #14 within Measuring & Layout Tools. It carries 4,080 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #14in Measuring & Layout Tools
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,080per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Tape Measure products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rolson 50535 5 m x 19 mm Tape Measure
- Price
- £1.61
- Rating
- 4.4/5
- Reviews
- 13,737
- Age
- 13y ago
OX Trade 5m Tape Measure
- Price
- £2.67
- Rating
- 4.6/5
- Reviews
- 7,057
- Age
- 13y ago
Woodland Leathers Dual Sided Durable Measuring Tape for Body and waist Measure includes Bundle free BMI weight control app and eBook Clothes Fabric Sewing Tape Made Of Flexible Fiber Glass
- Price
- £2.58
- Rating
- 4.6/5
- Reviews
- 6,948
- Age
- 4y ago
Tape Yellow & Black
- Price
- £5.38
- Rating
- 4.7/5
- Reviews
- 9,006
- Age
- 19y ago
STANLEY Tape Measure 5M/16 Inches Compact Case with Cushioned Grip Metric and Imperial System 1-30-696 YELLOW
- Price
- £4.42
- Rating
- 4.7/5
- Reviews
- 13,148
- Age
- 18y ago
Trending
90-day click momentum
Realm Double Sided Tape Measure Suitable For Body Measuring Sewing/Tailors Tape Inches & CMs 150cm / 60 inches (1)
- Price
- £2.58
- Rating
- 4.6/5
- Reviews
- 1,671
- Age
- 5y ago
Laser Measure Device 50M MiLESEEY Laser Distance Meter With 2 Spirit Level Bubbles 2mm Accuracy 2 inch LCD Backlight Pythagorean Mode Measure Distance Area/Volume Calculation Home Fitting
- Price
- £14.79
- Rating
- 4.4/5
- Reviews
- 2,433
- Age
- 3y ago
Milwaukee 4932498771 GEN IV Magnetic Tape Measure 8m/26ft
- Price
- £19.09
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 1y ago
Crack On Mate 8m/26ft Tape Measure Auto Lock Measuring Tape Heavy Duty Magnetic Hook 25mm Double Sided Nylon Blade Class 2 Accuracy Shockproof Case - Built for UK Trades & DIY
- Price
- £11.68
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 8mo ago
OX Trade 8m Tape Measure
- Price
- £4.26
- Rating
- 4.6/5
- Reviews
- 7,057
- Age
- 13y ago
Newest
by launch dateCrack On Mate 8m/26ft Tape Measure Auto Lock Measuring Tape Heavy Duty Magnetic Hook 25mm Double Sided Nylon Blade Class 2 Accuracy Shockproof Case - Built for UK Trades & DIY
- Price
- £11.68
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 8mo ago
Milwaukee 4932498771 GEN IV Magnetic Tape Measure 8m/26ft
- Price
- £19.09
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 1y ago
2 Pack 10M/32.8ft Tape Measure Width 25mm Fluorescent Transparent Steel Precision Measuring Tape Stainless Steel Retractable Double Sided Graduated Easy To Read Self-Lock Measuring
- Price
- £13.81
- Rating
- 3.6/5
- Reviews
- 76
- Age
- 1y ago
Amazon Basics Tape Measure - 4.8 m Pink
- Price
- £3.90
- Rating
- 4.8/5
- Reviews
- 4,184
- Age
- 1y ago
Laser Measure Device 50M MiLESEEY Laser Distance Meter With 2 Spirit Level Bubbles 2mm Accuracy 2 inch LCD Backlight Pythagorean Mode Measure Distance Area/Volume Calculation Home Fitting
- Price
- £14.79
- Rating
- 4.4/5
- Reviews
- 2,433
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
108
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
44%
Top 20: 93%
Open market
20%
- STANLEY27%
- OX Tools19%
- Rolson10%
- Amazon Basics10%
- Woodland Leathers8%
- G4GADGET6%
Demand
Tape Measure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Tape Measure search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tape measure1.3M/yr
- measuring tape367K/yr
- stanley tape measure68K/yr
- 5m tape measure40K/yr
- tape measures35K/yr
- metric tape measure30K/yr
- measurement tape24K/yr
- retractable tape measure19K/yr
- tape measure 5 metre26K/yr
- stanley tape measure 8m24K/yr
Reviews and returns
What reviews say buyers love and hate about Tape Measure
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after one use
Broke on first use
Didnt last
Low quality
Definitely not the quality I was expecting
Cheap quality
a bit flimsy
not sturdy
Not strong enough
The few readings o did get were not reliable
This is very inaccurate
Most inaccurate laser meter I ever had
Buy cheap by twice
Little expensive
It's quite pricey
Love
Brilliant quality
Strong build quality
quality arrived quickly
Its worth the money
Excellent value
Fantastic price
Good tape
seems a good strong tape for the price
Good quality tape
very handy
Easy to use
Easy to read
As described
Better than expected
Exactly what you need
Return
0.3% Return rate 36% Fixable by listing
The tape is quite large in size
Its really big
It's small
Not the tape measure thats advertised
These aren't the same as the ones I usually buy as in the item description/picture
Item not as pictured
Tape fell off at full extent
they rarely if ever stick
Stick when open
Low quality
Definitely not the quality I was expecting
Cheap quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tape Measure questions
Answered from the same tracked data.