Tape Measure

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-12.9%

Conversion, latest week

15.5%

Market size, estimated

£2.4Ma year

Peak month

February1.3× the quietest month

Top search term

tape measure1.3M searches a year

Listings sell for £7.69 on average, from £1.61 to £19.09. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £7.69 that is £62K to £77K a year per listing.

Average price

£7.69under the $15 to $100 sweet spot

Price range

£1.61–£19.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

£62K–£77K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #14 within Measuring & Layout Tools. It carries 4,080 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#14in Measuring & Layout Tools

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,080per listing

Listings tracked

29

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months