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Tape Gun

Fail

Prices span $5.44–$13.43, mostly outside the sweet spot, so Tape Gun is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£320K/yr250K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
74%top-5 click share · 10 brands · 58 sellers

Flapen Score

Tape Gun against its category

The dotted line is the DIY & Tools average. Past it, Tape Gun is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tape Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tape Gun 250K times last year and spent an estimated £320K. The top 5 brands take 91% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £320K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
15.3%
Market size, estimated
£320Ka year
Peak month
January1.3× the quietest month
Top search term
tape gun64K searches a year

02 · Price

A sale here is worth £8.37.

Listings sell for £8.37 on average, from £5.44 to £13.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £8.37 that is £13K to £17K a year per listing.

Average price
£8.37under the $15 to $100 sweet spot
Price range
£5.44–£13.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Adhesives & Sealers. It carries 2,262 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Adhesives & Sealers
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,262per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Tape Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

58

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • Fit For The Job28%
  • brackit23%
  • RAPESCO18%
  • Packatape13%
  • Amazon Basics10%
  • Zuvo3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Tape Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tape Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tape gun64K/yr
  • packing tape dispenser49K/yr
  • parcel tape dispenser36K/yr
  • tape gun for packing boxes20K/yr
  • packing tape gun14K/yr
  • tape dispenser for packing boxes11K/yr
  • brown tape dispenser11K/yr
  • packing tape with dispenser8K/yr
  • parcel tape gun9K/yr
  • tape dispenser gun10K/yr

Reviews and returns

What reviews say buyers love and hate about Tape Gun

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness24%−0.24

Poor quality tape

It doesn't stick

Not super sticky

Quality-Overall12%

But very disappointed with the quality control of this product

Poor quality

Garbage product

Functionality-Overall9%−0.11

almost non functional

Doesnt work

Doesn t work well

Durability6%−0.06

Broke during usage

First one was broken within minutes

kept falling off when trying to use

Ease Of Use6%+1.51

Quite awkward to use

NOT EASY TO USE

Almost impossible to operate

Love

Ease Of Use16%+1.51

Easy to use

It's handy and it works

It's made my life so much easier

Adhesion/Stickiness15%−0.24

is super sticky

Good quality tape

stick well to boxes

Quality-Overall14%

Reliable product

Great product well made

Excellent product

Value For Money13%+1.16

Reasonably priced

Excellent value

Good value

Advertised Vs Actual Product8%+0.42

Does the job as advertised

As described

Just what I wanted

Return

0.7% Return rate 19% Fixable by listing

Adhesion/Stickiness22%▇██▆█▅

Poor quality tape

It doesn't stick

Not super sticky

Functionality-Overall16%█▆▅▅▆▆

almost non functional

Doesnt work

Doesn t work well

Defective Material/Parts14%▆▆▆█▅▆
Size-Overall13%▂▄██▄▇
Dispensing Mechanism5%▅▆▃▅█▄

FAQ

Common Tape Gun questions

Answered from the same tracked data.