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Tall Radiators

Fail

Shoppers spend only $10K a year here, so Tall Radiators is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£10K/yr69K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
27%top-5 click share · 18 brands · 22 sellers

Flapen Score

Tall Radiators against its category

The dotted line is the DIY & Tools average. Past it, Tall Radiators is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tall Radiators market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tall Radiators 69K times last year and spent an estimated £10K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
0.2%
Market size, estimated
£10Ka year
Peak month
November2.6× the quietest month
Top search term
black radiator44K searches a year

02 · Price

A sale here is worth £85.46.

Listings sell for £85.46 on average, from £20.57 to £196.84. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £85.46 that is £0 to £9K a year per listing.

Average price
£85.46inside the $15 to $100 sweet spot
Price range
£20.57–£196.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #89 within Building Supplies. It carries 325 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
47%
Out of stock, average day
5.4%
Average rank
#89in Building Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
73

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Tall Radiators products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£199£398£597£7971101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 falling

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

27%

Top 20: 61%

Open market

20%

  • NRG24%
  • DuraTherm22%
  • ELEGANT13%
  • Baridi8%
  • SLINE SANITARY7%
  • SKY BATHROOM6%

Demand

Tall Radiators search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Tall Radiators search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black radiator44K/yr
  • white radiator7K/yr
  • slim radiator5K/yr
  • vertical radiators anthracite7K/yr
  • designer radiator vertical3K/yr
  • panel radiator4K/yr

Reviews and returns

What reviews say buyers love and hate about Tall Radiators

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength25%−0.03

not very powerful

Leak-Proof25%

radiator leaking under 4 years old

Paint Quality25%−0.09

be aware of the tightening them as we found that the black paint chipped from the spanner

Size-Overall8%+0.35

Not yet fitted

Love

Quality-Overall21%+1.80

Radiator is excellent great quality and looks fantastic

Appears of good quality

Nice neat valves

Value For Money20%+1.76

a good price

Good value for money

Great value radiator

Size-Overall18%+0.35

looks fabulous now fitted

Easy to fit

Pretty good for its small size

Design-Overall15%0.00

Pleased with how it looks

Great looking and efficient

Looks lovely in my bathroom

Advertised Vs Actual Product8%−0.07

As described

Just like the pictures

Just what was needed

Return

1.6% Return rate 71% Fixable by listing

Size-Overall48%▄▆▇█▆▅

Not yet fitted

Color19%▇█▅▁▁▄
Defective Material/Parts9%▄▂▃█▁▁
Compatibility-Overall8%▄▃▂▁█▄
Weight Heavy3%▁▁▄▁█▁

FAQ

Common Tall Radiators questions

Answered from the same tracked data.