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Tall Radiator

Fail

Demand is soft, at -41.2% this quarter, so Tall Radiator is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£36K/yr94K searches / yr
90-day growth
-41.2%search demand this quarter
Competition
31%top-5 click share · 18 brands · 19 sellers

Flapen Score

Tall Radiator against its category

The dotted line is the DIY & Tools average. Past it, Tall Radiator is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tall Radiator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tall Radiator 94K times last year and spent an estimated £36K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-41.2%
Conversion, latest week
0.4%
Market size, estimated
£36Ka year
Peak month
November2.3× the quietest month
Top search term
tall radiator20K searches a year

02 · Price

A sale here is worth £100.65.

Listings sell for £100.65 on average, from £32.09 to £194.16. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £100.65 that is £0 to £10K a year per listing.

Average price
£100.65above the $15 to $100 sweet spot
Price range
£32.09–£194.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #109 within Building Supplies. It carries 294 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
58%
Out of stock, average day
7.9%
Average rank
#109in Building Supplies
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Tall Radiator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

19

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

31%

Top 20: 64%

Open market

22%

  • NRG25%
  • DuraTherm18%
  • ELEGANT17%
  • Hester Rey10%
  • MYB4%
  • simple bathrooms4%

Demand

Tall Radiator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Tall Radiator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tall radiator20K/yr
  • column radiators19K/yr
  • radiators vertical11K/yr
  • vertical radiators9K/yr
  • column radiator9K/yr
  • white radiator7K/yr
  • nrg radiator5K/yr
  • slim radiator5K/yr
  • vertical radiators anthracite7K/yr
  • designer radiator vertical3K/yr

Reviews and returns

What reviews say buyers love and hate about Tall Radiator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof30%

One of the panels started to leak 2 months after being fitted

radiator leaking under 4 years old

Strength20%−0.02

not very powerful

Quality-Overall10%+2.09

Poor quality

Very poor quality

Rusts/Corrodes10%−0.05

got significant rust at some of the joints

Size-Overall7%−0.02

Not yet fitted

Love

Quality-Overall26%+2.09

Radiator is excellent great quality and looks fantastic

Really nice bespoke radiator for the price

Quality item

Design-Overall22%−0.02

Pleased with how it looks

Great looking and efficient

Sleek, Very Nice Looking and Quality

Value For Money16%+1.54

Good value for money

Great value radiator

a good price

Assembly/Installation11%+1.04

Easy to install

Looks great once installed

Size-Overall9%−0.02

looks fabulous now fitted

easy to fit

Pretty good for its small size

Return

1.6% Return rate 67% Fixable by listing

Size-Overall37%▃▃▆▇█▇

Not yet fitted

Color25%▄█▃▁▁▃
Defective Material/Parts9%█▁▄█▁▁
Weight Heavy7%▅▆█▁▁▁
Functionality-Overall4%▁▁▅▁█▁

FAQ

Common Tall Radiator questions

Answered from the same tracked data.