Swan Dirtmaster Crossover All-in-one Hard Floor Cleaner
FailThe top 5 brands take 100% of clicks, so Swan Dirtmaster Crossover All-in-one Hard Floor Cleaner is a Fail.
- Flapen Score
- 34 / 100Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 4934
- Market size
- £11K/yr14K searches / yr
- 90-day growth
- +15.2%search demand this quarter
- Competition
- 71%top-5 click share · 4 brands · 74 sellers
Flapen Score
Swan Dirtmaster Crossover All-in-one Hard Floor Cleaner against its category
The dotted line is the DIY & Tools average. Past it, Swan Dirtmaster Crossover All-in-one Hard Floor Cleaner is stronger. Inside it, weaker.
Market
The Swan Dirtmaster Crossover All-in-one Hard Floor Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swan Dirtmaster Crossover All-in-one Hard Floor Cleaner 14K times last year and spent an estimated £11K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- +15.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £11Ka year
- Peak month
- July4.6× the quietest month
- Top search term
- swan dirtmaster crossover all-in-one hard floor cleaner7K searches a year
02 · Price
A sale here is worth £104.89.
Listings sell for £104.89 on average, from £10.88 to £184.28. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £104.89 that is £0 to £10K a year per listing.
- Average price
- £104.89above the $15 to $100 sweet spot
- Price range
- £10.88–£184.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #77 within Power Tools. It carries 314 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 3.9%
- Average rank
- #77in Power Tools
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 314per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Swan Dirtmaster Crossover All-in-one Hard Floor Cleaner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Swan Dirtmaster Steam Mop Rapid-Heating Multi-Surface Chemical-Free Kills 99.9% of Bacteria & Germs With Mop Pad & Carpet Glider 1300W Purple and Grey SC30130N
- Price
- £43.88
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 3y ago
Swan Dirtmaster SC17320N Pro Carpet Cleaner Lightweight Superior Wet Cleaner for Carpets Rugs Upholstery & Car Seats Deep Cleaning Stain Removal Refreshes & Neutralises Pet Odours Black/Blue
- Price
- £96.49
- Rating
- 4.1/5
- Reviews
- 242
- Age
- 6y ago
Shark HydroVac Cordless Hard Floor Cleaner with Antimicrobial Brush-Roll & Odour-Neutralising Multi-Surface Solution Self-Cleaning Vacuums & Mops Wet & Dry Messes Grey WD210UK
- Price
- £184.28
- Rating
- 4.0/5
- Reviews
- 272
- Age
- 2y ago
Shark SteamPickUp 3-in-1 Steam Mop for Hard Floors Chemical-Free Cleaning Cleans & Separates Wet & Dry Debris 420ml Capacity Inc. Extra Brush-roll Storage Dock & Brush-Roll Holder White SD200UK
- Price
- £126.11
- Rating
- 4.3/5
- Reviews
- 372
- Age
- 1y ago
Shark Freestyle Max Multi-Surface Cleaning Cordless Lightweight Easy Empty Simple Storage Easy Maintenance
- Price
- £88.64
- Rating
- 4.4/5
- Reviews
- 310
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Vacmaster EasyClean HSC Hard Floor Cleaner. Cordless all in one Vacuum and Mop for Wet and Dry mess with 2 Cleaning Modes LED Battery Status Display and Self Clean Cycle
- Price
- £143.73
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 5mo ago
Shark Freestyle Max Multi-Surface Cleaning Cordless Lightweight Easy Empty Simple Storage Easy Maintenance
- Price
- £88.64
- Rating
- 4.4/5
- Reviews
- 310
- Age
- 10mo ago
Shark Automatic Steam Mop - 2 Rotating Power Pads 3 Steam Settings Stain & Dirt Removal for Sealed Hard Floors 8m Cord White & Grey S8201UK
- Price
- £108.04
- Rating
- 4.6/5
- Reviews
- 1,045
- Age
- 2y ago
Shark HydroVac Cordless Hard Floor Cleaner with Antimicrobial Brush-Roll & Odour-Neutralising Multi-Surface Solution Self-Cleaning Vacuums & Mops Wet & Dry Messes Grey WD210UK
- Price
- £184.28
- Rating
- 4.0/5
- Reviews
- 272
- Age
- 2y ago
Swan Dirtmaster Steam Mop Rapid-Heating Multi-Surface Chemical-Free Kills 99.9% of Bacteria & Germs With Mop Pad & Carpet Glider 1300W Purple and Grey SC30130N
- Price
- £43.88
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 3y ago
Newest
by launch dateVacmaster EasyClean HSC Hard Floor Cleaner. Cordless all in one Vacuum and Mop for Wet and Dry mess with 2 Cleaning Modes LED Battery Status Display and Self Clean Cycle
- Price
- £143.73
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 5mo ago
Shark Freestyle Max Multi-Surface Cleaning Cordless Lightweight Easy Empty Simple Storage Easy Maintenance
- Price
- £88.64
- Rating
- 4.4/5
- Reviews
- 310
- Age
- 10mo ago
Shark SteamPickUp 3-in-1 Steam Mop for Hard Floors Chemical-Free Cleaning Cleans & Separates Wet & Dry Debris 420ml Capacity Inc. Extra Brush-roll Storage Dock & Brush-Roll Holder White SD200UK
- Price
- £126.11
- Rating
- 4.3/5
- Reviews
- 372
- Age
- 1y ago
Shark Automatic Steam Mop - 2 Rotating Power Pads 3 Steam Settings Stain & Dirt Removal for Sealed Hard Floors 8m Cord White & Grey S8201UK
- Price
- £108.04
- Rating
- 4.6/5
- Reviews
- 1,045
- Age
- 2y ago
BISSELL CrossWave OmniForce Wet and Dry Vacuum Cleaner Powerful Floor Cleaner Machine Multi-Surface Cordless Vacuum Cleaner with Turbo Mode & Vacuum-Only Mode Wet Vac up to 240m2 69 dBA 3912E
- Price
- £98.93
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
74
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Swan51%
- Shark40%
- BISSELL6%
- Vacmaster4%
- Open — no brand owns it (0%)
Demand
Swan Dirtmaster Crossover All-in-one Hard Floor Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 4.6×
Search terms
Top Swan Dirtmaster Crossover All-in-one Hard Floor Cleaner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swan dirtmaster crossover all-in-one hard floor cleaner7K/yr
- swan dirtmaster5K/yr
- swan dirtmaster crossover3K/yr
- swan crossover floor cleaner99/yr
Reviews and returns
What reviews say buyers love and hate about Swan Dirtmaster Crossover All-in-one Hard Floor Cleaner
We read the reviews and the return reasons for every product selling here.
“too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
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FAQ
Common Swan Dirtmaster Crossover All-in-one Hard Floor Cleaner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data