Survival Food
FailDemand is soft, at -63.9% this quarter, so Survival Food is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £119K/yr162K searches / yr
- 90-day growth
- -63.9%search demand this quarter
- Competition
- 44%top-5 click share · 23 brands · 59 sellers
Flapen Score
Survival Food against its category
The dotted line is the DIY & Tools average. Past it, Survival Food is stronger. Inside it, weaker.
Market
The Survival Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Survival Food 162K times last year and spent an estimated £119K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Apr–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -63.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £119Ka year
- Peak month
- March2.8× the quietest month
- Top search term
- emergency food35K searches a year
02 · Price
A sale here is worth £45.79.
Listings sell for £45.79 on average, from £2.54 to £318.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £45.79 that is £0 to £5K a year per listing.
- Average price
- £45.79inside the $15 to $100 sweet spot
- Price range
- £2.54–£318.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #644 within Safety & Security. It carries 1,372 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 86%
- Out of stock, average day
- 5.9%
- Average rank
- #644in Safety & Security
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,372per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Survival Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Seven Oceans Emergency Food Ration Biscuits - Camping (500g (1 Pack - 9 Bars))
- Price
- £9.11
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 3y ago

ReadyWise 28 Servings Breakfast Lunch & Dinner Grab & Go Dry-Bag Freeze Dried 25 Years Shelf Life Emergency Food 3 Days For 1 Person
- Price
- £89.53
- Rating
- 4.4/5
- Reviews
- 5,311
- Age
- 2y ago

ReadyWise 60 Servings Lunch & Dinner 13 Different Recipes Grab & Go Freeze Dried Up To 25 Years Shelf Life Emergency Food 7 Days Food For 1 Person
- Price
- £168.38
- Rating
- 4.4/5
- Reviews
- 5,311
- Age
- 13y ago

Emergency Food Rations Meal Ready To Eat Long Shelf Life 18400 Calorie Survival Tabs Perfect for Camping Hiking Army Outdoor Disaster 20 Pack with Tin Box
- Price
- £64.90
- Rating
- 4.4/5
- Reviews
- 400
- Age
- 3y ago

ReadyWise 60 Servings Breakfast Lunch & Dinner Grab & Go Dry Bag Freeze-Dried Up to 25 Years Shelf Life Emergency Food
- Price
- £165.98
- Rating
- 4.4/5
- Reviews
- 5,311
- Age
- 4y ago
Trending
90-day click momentum
Emergency Food Rations Chocolate Flavor Food Ration Bars Mre Meals Survival Food Long Shelf Life Prepper Supplies for Camping Disaster Preparedness 120g
- Price
- £7.85
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 6mo ago

Augason Farms Emergency Food Honey White Bread & Roll Mix 58 oz by Augason Farms
- Price
- £28.37
- Rating
- 4.7/5
- Reviews
- 6,132
- Age
- 11y ago

ReadyWise 28 Servings Breakfast Lunch & Dinner Grab & Go Dry-Bag Freeze Dried 25 Years Shelf Life Emergency Food 3 Days For 1 Person
- Price
- £89.53
- Rating
- 4.4/5
- Reviews
- 5,311
- Age
- 2y ago

Emergency Food Rations Bars - Original Flavor Hardtack Mre Meals 2025 15 Days Emergency Meals Survival Foods Bars Emergency Supplies for Disaster Preparedness Tin Pack Long Shelf Life
- Price
- £64.53
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago

Emergency Food Rations Meal Ready To Eat Long Shelf Life 18400 Calorie Survival Tabs Perfect for Camping Hiking Army Outdoor Disaster 20 Pack with Tin Box
- Price
- £64.90
- Rating
- 4.4/5
- Reviews
- 400
- Age
- 3y ago
Newest
by launch date
Emergency Food Rations Chocolate Flavor Food Ration Bars Mre Meals Survival Food Long Shelf Life Prepper Supplies for Camping Disaster Preparedness 120g
- Price
- £7.85
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 6mo ago

Emergency Food Rations Bars - Original Flavor Hardtack Mre Meals 2025 15 Days Emergency Meals Survival Foods Bars Emergency Supplies for Disaster Preparedness Tin Pack Long Shelf Life
- Price
- £64.53
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago

Emergency Food Bars - Chocolate Hardtack Mre Meals Military 2025 Long Shelf Life Emergency Meals Ration Bars Emergency Supplies for Disaster Preparedness 12 Count
- Price
- £28.87
- Rating
- 4.5/5
- Reviews
- 193
- Age
- 1y ago

Emergency Food Bars - Fruity Hardtack Mre Meals Military 2025 Emergency Meals Ration Bars Camping Hiking Survival Food High Calorie Bars 12 Count Long Shelf Life
- Price
- £28.93
- Rating
- 4.5/5
- Reviews
- 193
- Age
- 1y ago

Vilgain Chicken Breasts With Salt And Pepper (100 g) Lean High Protein Canned Poultry Meat 98% Chicken Skinless Breast In Water Low Fat Ready To Eat Healthy Meal Base
- Price
- £2.54
- Rating
- 4.0/5
- Reviews
- 313
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
59
Top-5 brand share
70%
Top 20: 98%
Top-5 click share
44%
Top 20: 80%
Open market
26%
- ReadyWise28%
- BDH20%
- Peak Supps12%
- 9006%
- Wayfayrer4%
- Augason Farms4%
Demand
Survival Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Jun · busiest ÷ quietest = 2.8×
Search terms
Top Survival Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- emergency food35K/yr
- survival food31K/yr
- long life food24K/yr
- freeze dried food18K/yr
- emergency food in bulk food6K/yr
- emergency rations7K/yr
- emergency food rations long life12K/yr
- survival food 25 year shelf life9K/yr
- rations5K/yr
- long shelf life food5K/yr
Reviews and returns
What reviews say buyers love and hate about Survival Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
weird taste
Not tasty as it should be
Not my taste
Expensive
Seriously overpriced
A bit expensive
This is poor standard
just feels like a lackluster product
Poor Quality
Smaller than I expected
tiny portions
Packages quite small
Flavour isnt good as expected
Poor tomato flavour
No where near as nice as the original flavor
Love
Absolutely delicious
Great tasty soup
Delicious jerky
Good value for money
Reasonable price
Good value
Quality food
Good quality, creamy taste
Really good quality
The flavour is quite mild
Flavour is great
There is a chocolate flavour
Easy to prepare
Easy to use
easy to store
Return
0.1% Return rate 0% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Survival Food questions
Answered from the same tracked data.








