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Survival Food

Fail

Demand is soft, at -63.9% this quarter, so Survival Food is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£119K/yr162K searches / yr
90-day growth
-63.9%search demand this quarter
Competition
44%top-5 click share · 23 brands · 59 sellers

Flapen Score

Survival Food against its category

The dotted line is the DIY & Tools average. Past it, Survival Food is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Survival Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Survival Food 162K times last year and spent an estimated £119K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Apr–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-63.9%
Conversion, latest week
1.6%
Market size, estimated
£119Ka year
Peak month
March2.8× the quietest month
Top search term
emergency food35K searches a year

02 · Price

A sale here is worth £45.79.

Listings sell for £45.79 on average, from £2.54 to £318.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £45.79 that is £0 to £5K a year per listing.

Average price
£45.79inside the $15 to $100 sweet spot
Price range
£2.54–£318.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #644 within Safety & Security. It carries 1,372 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
86%
Out of stock, average day
5.9%
Average rank
#644in Safety & Security
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,372per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Survival Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

59

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

44%

Top 20: 80%

Open market

26%

  • ReadyWise28%
  • BDH20%
  • Peak Supps12%
  • 9006%
  • Wayfayrer4%
  • Augason Farms4%

Demand

Survival Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun · busiest ÷ quietest = 2.8×

Search terms

Top Survival Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emergency food35K/yr
  • survival food31K/yr
  • long life food24K/yr
  • freeze dried food18K/yr
  • emergency food in bulk food6K/yr
  • emergency rations7K/yr
  • emergency food rations long life12K/yr
  • survival food 25 year shelf life9K/yr
  • rations5K/yr
  • long shelf life food5K/yr

Reviews and returns

What reviews say buyers love and hate about Survival Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.12

weird taste

Not tasty as it should be

Not my taste

Value For Money20%−0.04

Expensive

Seriously overpriced

A bit expensive

Quality-Overall5%

This is poor standard

just feels like a lackluster product

Poor Quality

Size-Overall4%−0.02

Smaller than I expected

tiny portions

Packages quite small

Flavor3%+0.37

Flavour isnt good as expected

Poor tomato flavour

No where near as nice as the original flavor

Love

Taste-Overall28%−0.12

Absolutely delicious

Great tasty soup

Delicious jerky

Value For Money13%−0.04

Good value for money

Reasonable price

Good value

Quality-Overall9%

Quality food

Good quality, creamy taste

Really good quality

Flavor7%+0.37

The flavour is quite mild

Flavour is great

There is a chocolate flavour

Ease Of Use6%+0.99

Easy to prepare

Easy to use

easy to store

Return

0.1% Return rate 0% Fixable by listing

Weight Heavy40%█▁▁▁▁▁
Leak-Proof20%▁▁▁▁█▁
Certifications20%▁▁▁█▁▁
Rusts/Corrodes10%▁▁▁█▁▁
Smell10%▁▁▁█▁▁

FAQ

Common Survival Food questions

Answered from the same tracked data.