surge protector
Worth a lookShows low returns (0.9%), but soft demand (-8.5% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great£4.17–£99.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.53avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,405.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay£136K£136K/yr · 190K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, surge protector is a £136K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
surge protector market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £145K–£182K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 7.8%
- Avg brand age
- 51 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
122
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
41%
Top 20: 83%
Open market
26%
- Masterplug44%
- Belkin12%
- HANYCONY6%
- PRO ELEC5%
- DEWENWILS4%
- Brennenstuhl3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top surge protector search terms
- surge protector90K/yr
- switched extension lead33K/yr
- power strip surge protector18K/yr
- power surge protector11K/yr
- surge protected extension lead 1m8K/yr
- surge protection5K/yr
- 2m extension lead surge protection6K/yr
- surge protector power strip4K/yr
- 1m extension lead surge protection4K/yr
- switchable extension lead4K/yr
Top surge protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masterplug Single Socket Surge Protected Power Adaptor with Two USB Charging Points Polished Black
Masterplug£10.194.6★373 rev
Masterplug Four Socket Extension Lead 2 Metre Cable Surge Protection Power and Surge LED Indicators Unswitched 4-Way Plug Extension Cable Power Strip White 13A 4G 2m SRG4210N
Masterplug£6.314.7★1,189 rev
Masterplug Three Socket Surge Protected Adaptor with Individual Switches
Masterplug£6.724.6★5,887 rev
Extension Lead with 2 USB C Slots 8 Way Outlets Power Strip with 4 USB Ports 1800J Surge Protection Double Switch Plug Extension with 1.8M Braided Extension Cord for Home Office
HANYCONY£15.854.6★1,989 rev
Masterplug Four Socket Extension Lead 2 Metre Cable Surge Protection Individual Switches Power and Surge LED Indicators 4-Way Plug Extension Cable Power Strip White 13A 4G 2m SWSRG4210N
Masterplug£8.324.8★1,111 rev
Newest
by launch date
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
Desiretech£7.4660 rev
Automatic Voltage Protector Socket Switcher AC 220V Power Surge Safe Protector UK Plug Socket Refrigerator Protect (1 PCS)
atibi£11.7034 rev
BOCHLION Extension Lead with 6 USB Slots 5 Way Plug Extension Socket Surge Protection Power Strip with PD30W USB C Slot Independent Switches and 2M Extension Cord Wall Mounted for Home Office-Black
BOCHLION£19.05161 rev
1.8M Extension Lead 4 Way Socket Outlets Power Strips with 4 USB(2 Type C)
Addtam£12.43518 rev
Mscien Extension Lead 1M 5 Way Plug Sockets with Individual Switches Overload/Surge Protection Wall Mountable Power Strip 1 metre Extension Cable 13A/3250W
Mscien£13.71515 rev
Trending
90-day click momentumDesiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
Desiretech£7.464.3★
Mscien Extension Lead 1M 5 Way Plug Sockets with Individual Switches Overload/Surge Protection Wall Mountable Power Strip 1 metre Extension Cable 13A/3250W
Mscien£13.714.7★
Masterplug Single Socket Surge Protected Power Adaptor with Two USB Charging Points Polished Black
Masterplug£10.194.6★
Automatic Voltage Protector Socket Switcher AC 220V Power Surge Safe Protector UK Plug Socket Refrigerator Protect (1 PCS)
atibi£11.704.5★
Mercury Extension Lead with Switches 2 Metre 4 Gang Extension Lead with Individual Switches UK Switched Extension Cable Wall Mountable Power Strip with Fused Plug White
Citronic£5.804.5★
What buyers say about surge protector
What buyers praise and complain about, mined from review topics.What buyers love
“Good solid quality product”
“Good value for money”
“Great plug”
“As advertised”
“Very neat extension plug”
“Easy to use”
“The slim design is a big plus”
“Very sturdy”
“Compact and useful”
“Seems durable”
What buyers complain about
“Not durable”
“None of the USB Ports work”
“Extremely poor quality”
“Not as Described”
“Stopped working for no reason”
“Not fit”
“Although charging takes a long time”
“Not cheap and is no way worth the money”
“on/off switch button feels like something that will break soon”
“made a crackling noise when plugged in”
Top return reasons
Common questions
- Is surge protector profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the surge protector niche?
- 22 brands and 122 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in surge protector?
- Top complaints mined from reviews: Durability, Socket/Port/Plug, Quality-Overall. The return rate is 0.9%.
- When does demand for surge protector peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the surge protector niche?
- Listings span £4.17–£99.62; the average listing price is £14.53 (sweet spot $15–$100). The average incumbent carries 2,405 reviews — the moat a new listing must climb.