Surge Protector
Surge Protector shows low returns (0.9%), but soft demand (-8.5% this quarter) keeps it on the watch list.
Flapen Score
Is Surge Protector profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Surge Protector is a £136K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Surge Protector: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.5% over the last 90 days and 4.9% of searches end in a purchase.
£136K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 38 products
Top Surge Protector products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Masterplug Single Socket Surge Protected Power Adaptor with Two USB Charging Points Polished Black
- Price
- £10.19
- Rating
- 4.6/5
- Reviews
- 373
- Age
- 6y ago
Masterplug Four Socket Extension Lead 2 Metre Cable Surge Protection Power and Surge LED Indicators Unswitched 4-Way Plug Extension Cable Power Strip White 13A 4G 2m SRG4210N
- Price
- £6.31
- Rating
- 4.7/5
- Reviews
- 1,189
- Age
- 6y ago
Masterplug Three Socket Surge Protected Adaptor with Individual Switches
- Price
- £6.72
- Rating
- 4.6/5
- Reviews
- 5,887
- Age
- 15y ago
Extension Lead with 2 USB C Slots 8 Way Outlets Power Strip with 4 USB Ports 1800J Surge Protection Double Switch Plug Extension with 1.8M Braided Extension Cord for Home Office
- Price
- £15.85
- Rating
- 4.6/5
- Reviews
- 1,989
- Age
- 4y ago
Masterplug Four Socket Extension Lead 2 Metre Cable Surge Protection Individual Switches Power and Surge LED Indicators 4-Way Plug Extension Cable Power Strip White 13A 4G 2m SWSRG4210N
- Price
- £8.32
- Rating
- 4.8/5
- Reviews
- 1,111
- Age
- 6y ago
Trending
90-day click momentum
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 5mo ago
Mscien Extension Lead 1M 5 Way Plug Sockets with Individual Switches Overload/Surge Protection Wall Mountable Power Strip 1 metre Extension Cable 13A/3250W
- Price
- £13.71
- Rating
- 4.7/5
- Reviews
- 515
- Age
- 3y ago
Masterplug Single Socket Surge Protected Power Adaptor with Two USB Charging Points Polished Black
- Price
- £10.19
- Rating
- 4.6/5
- Reviews
- 373
- Age
- 6y ago
Automatic Voltage Protector Socket Switcher AC 220V Power Surge Safe Protector UK Plug Socket Refrigerator Protect (1 PCS)
- Price
- £11.70
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago
Mercury Extension Lead with Switches 2 Metre 4 Gang Extension Lead with Individual Switches UK Switched Extension Cable Wall Mountable Power Strip with Fused Plug White
- Price
- £5.80
- Rating
- 4.5/5
- Reviews
- 474
- Age
- 10y ago
Newest
by launch dateDesiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 5mo ago
Automatic Voltage Protector Socket Switcher AC 220V Power Surge Safe Protector UK Plug Socket Refrigerator Protect (1 PCS)
- Price
- £11.70
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago
BOCHLION Extension Lead with 6 USB Slots 5 Way Plug Extension Socket Surge Protection Power Strip with PD30W USB C Slot Independent Switches and 2M Extension Cord Wall Mounted for Home Office-Black
- Price
- £19.05
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 1y ago
1.8M Extension Lead 4 Way Socket Outlets Power Strips with 4 USB(2 Type C)
- Price
- £12.43
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 2y ago
Mscien Extension Lead 1M 5 Way Plug Sockets with Individual Switches Overload/Surge Protection Wall Mountable Power Strip 1 metre Extension Cable 13A/3250W
- Price
- £13.71
- Rating
- 4.7/5
- Reviews
- 515
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
122
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
41%
Top 20: 83%
Open market
26%
- Masterplug44%
- Belkin12%
- HANYCONY6%
- PRO ELEC5%
- DEWENWILS4%
- Brennenstuhl3%
Surge Protector demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Surge Protector search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- surge protector90K/yr
- switched extension lead33K/yr
- power strip surge protector18K/yr
- power surge protector11K/yr
- surge protected extension lead 1m8K/yr
- surge protection5K/yr
- 2m extension lead surge protection6K/yr
- surge protector power strip4K/yr
- 1m extension lead surge protection4K/yr
- switchable extension lead4K/yr
What reviews say buyers love and hate about Surge Protector
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Good solid quality product”
“Good value for money”
“Great plug”
“As advertised”
“Very neat extension plug”
What buyers complain about
72% of reviews“Not durable”
“None of the USB Ports work”
“Extremely poor quality”
“Not as Described”
“Stopped working for no reason”
Surge Protector return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Surge Protector questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
