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Surge Protector

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -8.5% this quarter, so Surge Protector is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£136K/yr190K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
41%top-5 click share · 22 brands · 122 sellers

Flapen Score

Surge Protector against its category

The dotted line is the DIY & Tools average. Past it, Surge Protector is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surge Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surge Protector 190K times last year and spent an estimated £136K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
4.9%
Market size, estimated
£136Ka year
Peak month
December1.6× the quietest month
Top search term
surge protector90K searches a year

02 · Price

A sale here is worth £14.53.

Listings sell for £14.53 on average, from £4.17 to £99.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £14.53 that is £1K to £4K a year per listing.

Average price
£14.53under the $15 to $100 sweet spot
Price range
£4.17–£99.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #73 within Electrical. It carries 2,405 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.8%
Average rank
#73in Electrical
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,405per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Surge Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

122

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

41%

Top 20: 83%

Open market

26%

  • Masterplug44%
  • Belkin12%
  • HANYCONY6%
  • PRO ELEC5%
  • DEWENWILS4%
  • Brennenstuhl3%

Demand

Surge Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Surge Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surge protector90K/yr
  • switched extension lead33K/yr
  • power strip surge protector18K/yr
  • power surge protector11K/yr
  • surge protected extension lead 1m8K/yr
  • surge protection5K/yr
  • 2m extension lead surge protection6K/yr
  • surge protector power strip4K/yr
  • 1m extension lead surge protection4K/yr
  • switchable extension lead4K/yr

Reviews and returns

What reviews say buyers love and hate about Surge Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.11

Not durable

Doesn't last

Broke after 1 month

Socket/Port/Plug13%−0.01

None of the USB Ports work

Usb ports not working

Was not interested in the USB ports

Quality-Overall12%+1.15

Extremely poor quality

Dangerous product quality

Cheaply made

Advertised Vs Actual Product9%

Not as Described

false advertisement

False description

Functionality-Overall5%−0.04

Stopped working for no reason

Doesnt work

Do not work as intended

Love

Quality-Overall24%+1.15

Good solid quality product

solid build quality

Amazing Quality

Value For Money13%+1.18

Good value for money

Good price

Good value for money

Socket/Port/Plug12%−0.01

Great plug

Good socket

the usb ports work well

Advertised Vs Actual Product11%

As advertised

Better than expected

Exactly as described

Add-Ons/Attachments6%+0.51

Very neat extension plug

Good extension

Good solid extension

Return

0.9% Return rate 36% Fixable by listing

Size-Overall23%▆█▆▆▇█

Not fit

Tight fit

Its huge

Socket/Port/Plug13%▆▅█▇▇▆

None of the USB Ports work

Usb ports not working

Was not interested in the USB ports

Functionality-Overall11%▆▇█▅▅▅

Stopped working for no reason

Doesnt work

Do not work as intended

Defective Material/Parts7%█▆▅█▇▇
Advertised Vs Actual Product5%▆▄▂▄█▄

Not as Described

false advertisement

False description

FAQ

Common Surge Protector questions

Answered from the same tracked data.