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39

surge protected extension lead 3m

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 28Conversion 36Competition 37Returns 90Price range 81Avg price 93Brand share 0Review moat 34Quality gap 25

Avg price

Great£22.32

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great£8.32–£46.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,105.88

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Market size

Okay£104K

£104K/yr · 164K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, surge protected extension lead 3m is a £104K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

surge protected extension lead 3m market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
£134K–£179K
units × avg price
Conversion rate
2.8%
Avg BSR
#47
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
0.0%
Avg brand age
46 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Belkin62%
  • UGREEN19%
  • Anker18%
  • Masterplug1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top surge protected extension lead 3m search terms

  • belkin extension lead59K/yr
  • anker extension lead25K/yr
  • anker power strip10K/yr
  • belkin surge protector18K/yr
  • ugreen extension lead14K/yr
  • extension lead belkin7K/yr
  • belkin extension lead surge protection5K/yr
  • belkin surge protected extension lead5K/yr
  • extension lead anker5K/yr
  • belkin power strip3K/yr
All search terms

Top surge protected extension lead 3m products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£5K10%£10K15%£16K20%£21K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about surge protected extension lead 3m

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The build quality feels solid”

Charging18%

“Great charger”

Value For Money8%

“Great value for money”

Socket/Port/Plug8%

“brilliant plug socket, works great and looks sleek”

Advertised Vs Actual Product7%

“exactly as advertised”

Add-Ons/Attachments5%

“Very good extension”

Design-Overall5%

“nice design”

Strength4%

“good sturdy plastic”

Ease Of Use3%

“It is easy to use”

Size-Overall2%

“Good fit”

What buyers complain about

Charging15%

“Doesn't provide a faster charge than a standard charging port”

Durability12%

“Doesn't last”

Socket/Port/Plug7%

“USB port not charging g”

Size-Overall5%

“Its huge”

Quality-Overall5%

“It does feel cheap”

Value For Money4%

“Not the cheapest”

Weight Heavy2%

“heavier than expected so it isn't going to move around”

Touch/Button Controls2%

“then the switch stopped working”

Brightness/Shine/Glow2%

“Sparks and not good”

Portability2%

“don't use it for your important devices”

Top return reasons

Size-Overall24%
Socket/Port/Plug14%
Length11%
Charging9%
Functionality-Overall7%
Product Condition6%
Defective Material/Parts5%
Compatibility-Overall3%
Noise Level3%
Advertised Vs Actual Product2%

Common questions

Is surge protected extension lead 3m profitable to sell on Amazon United Kingdom?
The niche generates £104K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (39/100).
How competitive is the surge protected extension lead 3m niche?
4 brands and 48 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in surge protected extension lead 3m?
Top complaints mined from reviews: Charging, Durability, Socket/Port/Plug. The return rate is 1.2%.
When does demand for surge protected extension lead 3m peak?
Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the surge protected extension lead 3m niche?
Listings span £8.32–£46.91; the average listing price is £22.32 (sweet spot $15–$100). The average incumbent carries 3,106 reviews — the moat a new listing must climb.