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Surge Protected Extension Lead 3m

Fail

The top 5 brands take 100% of clicks, so Surge Protected Extension Lead 3m is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£104K/yr164K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
63%top-5 click share · 4 brands · 48 sellers

Flapen Score

Surge Protected Extension Lead 3m against its category

The dotted line is the DIY & Tools average. Past it, Surge Protected Extension Lead 3m is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surge Protected Extension Lead 3m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surge Protected Extension Lead 3m 164K times last year and spent an estimated £104K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
2.8%
Market size, estimated
£104Ka year
Peak month
December1.6× the quietest month
Top search term
belkin extension lead59K searches a year

02 · Price

A sale here is worth £22.32.

Listings sell for £22.32 on average, from £8.32 to £46.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £22.32 that is £6K to £11K a year per listing.

Average price
£22.32inside the $15 to $100 sweet spot
Price range
£8.32–£46.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Electrical. It carries 3,106 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Electrical
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,106per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Surge Protected Extension Lead 3m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Belkin62%
  • UGREEN19%
  • Anker18%
  • Masterplug1%

Demand

Surge Protected Extension Lead 3m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Surge Protected Extension Lead 3m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • belkin extension lead59K/yr
  • anker extension lead25K/yr
  • anker power strip10K/yr
  • belkin surge protector18K/yr
  • ugreen extension lead14K/yr
  • extension lead belkin7K/yr
  • belkin extension lead surge protection5K/yr
  • belkin surge protected extension lead5K/yr
  • extension lead anker5K/yr
  • belkin power strip3K/yr

Reviews and returns

What reviews say buyers love and hate about Surge Protected Extension Lead 3m

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging15%−0.03

Doesn't provide a faster charge than a standard charging port

the charging speeds are very slow too

meaning you will not get fast charge

Durability12%−0.11

Doesn't last

Stopped working after 3rd use

Not durable

Socket/Port/Plug7%−0.05

USB port not charging g

Not one of the usb ports work

Too bad about the faulty port

Size-Overall5%+0.10

Its huge

Too short

way too short

Quality-Overall5%+1.45

It does feel cheap

Absolutely rubbish

Poor product and nowhere as good as they used to be

Love

Quality-Overall21%+1.45

The build quality feels solid

Reliable build and quality

Excellent quality

Charging18%−0.03

Great charger

Fast charging

Brilliant charger

Value For Money8%+0.51

Great value for money

Good price

Great value for money

Socket/Port/Plug8%−0.05

brilliant plug socket, works great and looks sleek

the USB ports all work great

Plugs work fine

Advertised Vs Actual Product7%+0.57

exactly as advertised

As described

Works as it should

Return

1.2% Return rate 31% Fixable by listing

Size-Overall24%▆▇▇▆█▆

Its huge

Too short

way too short

Socket/Port/Plug14%█▄███▇

USB port not charging g

Not one of the usb ports work

Too bad about the faulty port

Length11%▅▆▇█▅▃
Charging9%█▆▅▂▅▇

Doesn't provide a faster charge than a standard charging port

the charging speeds are very slow too

meaning you will not get fast charge

Functionality-Overall7%█▄▄▅▄▅

FAQ

Common Surge Protected Extension Lead 3m questions

Answered from the same tracked data.