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Surge Protected Extension Lead 3m

brand-locked demand (top 5 brands take 100% of clicks) — Surge Protected Extension Lead 3m doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 26Growth 28Conversion 36Competition 37Returns 90Price range 81Avg price 93Brand share 0Review moat 34Quality gap 25
This niche Category average

Is Surge Protected Extension Lead 3m profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Surge Protected Extension Lead 3m is a £104K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Surge Protected Extension Lead 3m: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.1% over the last 90 days and 2.8% of searches end in a purchase.

£104K

revenue / yr

Units sold / yr8K
Search volume / yr+2.1%164K
Conversion rate2.8%
Avg price£22.32

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 48
Top-5 product click share63%
Open market0%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement75%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews3,106

Top Surge Protected Extension Lead 3m products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Belkin62%
  • UGREEN19%
  • Anker18%
  • Masterplug1%

Surge Protected Extension Lead 3m demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume164KCVR2.8%Products16Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews3,106Avg BSR#47
3K2KSpike '24Holiday '24Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Surge Protected Extension Lead 3m search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • belkin extension lead59K/yr
  • anker extension lead25K/yr
  • anker power strip10K/yr
  • belkin surge protector18K/yr
  • ugreen extension lead14K/yr
  • extension lead belkin7K/yr
  • belkin extension lead surge protection5K/yr
  • belkin surge protected extension lead5K/yr
  • extension lead anker5K/yr
  • belkin power strip3K/yr

What reviews say buyers love and hate about Surge Protected Extension Lead 3m

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall21%

The build quality feels solid

Charging18%

Great charger

Value For Money8%

Great value for money

Socket/Port/Plug8%

brilliant plug socket, works great and looks sleek

Advertised Vs Actual Product7%

exactly as advertised

What buyers complain about

56% of reviews
Charging15%

Doesn't provide a faster charge than a standard charging port

Durability12%

Doesn't last

Socket/Port/Plug7%

USB port not charging g

Size-Overall5%

Its huge

Quality-Overall5%

It does feel cheap

Surge Protected Extension Lead 3m return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
24%
2Socket/Port/Plug
14%
3Length
11%
4Charging
9%
5Functionality-Overall
7%

Common Surge Protected Extension Lead 3m questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Surge Protected Extension Lead 3m 39/100 on Amazon United Kingdom — Skip it. The niche generates £104K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +2.1% over the last 90 days.
Search demand for Surge Protected Extension Lead 3m on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.6× the quietest.