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Surge Protected Extension Lead 3m

Fail

The top 5 brands take 100% of clicks, so Surge Protected Extension Lead 3m is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£104K/yr164K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
63%top-5 click share · 4 brands · 48 sellers

Flapen Score

Surge Protected Extension Lead 3m against its category

The dotted line is the DIY & Tools average. Past it, Surge Protected Extension Lead 3m is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surge Protected Extension Lead 3m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surge Protected Extension Lead 3m 164K times last year and spent an estimated £104K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
2.8%
Market size, estimated
£104Ka year
Peak month
December1.6× the quietest month
Top search term
belkin extension lead59K searches a year

02 · Price

A sale here is worth £22.32.

Listings sell for £22.32 on average, from £8.32 to £46.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £22.32 that is £6K to £11K a year per listing.

Average price
£22.32inside the $15 to $100 sweet spot
Price range
£8.32–£46.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Electrical. It carries 3,106 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Electrical
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,106per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Surge Protected Extension Lead 3m products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

48

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • Belkin62%
  • UGREEN19%
  • Anker18%
  • Masterplug1%

Demand

Surge Protected Extension Lead 3m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Surge Protected Extension Lead 3m search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • belkin extension lead59K/yr
  • anker extension lead25K/yr
  • anker power strip10K/yr
  • belkin surge protector18K/yr
  • ugreen extension lead14K/yr
  • extension lead belkin7K/yr
  • belkin extension lead surge protection5K/yr
  • belkin surge protected extension lead5K/yr
  • extension lead anker5K/yr
  • belkin power strip3K/yr

Reviews and returns

What reviews say buyers love and hate about Surge Protected Extension Lead 3m

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Charging”
1.2%of orders come back
“Doesn't provide a faster charge than a standard charging port”
A buyer, on “Charging”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Surge Protected Extension Lead 3m questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data