Surge Protected Extension Lead
MaybeReturns run at only 0.8% of orders. But demand is soft, at -6.5% this quarter, so Surge Protected Extension Lead is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £646K/yr791K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 40%top-5 click share · 16 brands · 127 sellers
Flapen Score
Surge Protected Extension Lead against its category
The dotted line is the DIY & Tools average. Past it, Surge Protected Extension Lead is stronger. Inside it, weaker.
Market
The Surge Protected Extension Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Surge Protected Extension Lead 791K times last year and spent an estimated £646K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 791K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £646K a year.
- Searches, last 12 months
- 791K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £646Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- surge protected extension lead255K searches a year
02 · Price
A sale here is worth £14.45.
Listings sell for £14.45 on average, from £4.17 to £33.04. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £14.45 that is £14K to £18K a year per listing.
- Average price
- £14.45under the $15 to $100 sweet spot
- Price range
- £4.17–£33.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #71 within Electrical. It carries 2,965 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #71in Electrical
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,965per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Surge Protected Extension Lead products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Masterplug Four Socket Extension Lead 2 Metre Cable Surge Protection Power and Surge LED Indicators Unswitched 4-Way Plug Extension Cable Power Strip White 13A 4G 2m SRG4210N
- Price
- £6.31
- Rating
- 4.7/5
- Reviews
- 1,189
- Age
- 6y ago
Masterplug Four Socket Extension Lead 2 Metre Cable Surge Protection Individual Switches Power and Surge LED Indicators 4-Way Plug Extension Cable Power Strip White 13A 4G 2m SWSRG4210N
- Price
- £8.32
- Rating
- 4.8/5
- Reviews
- 1,111
- Age
- 6y ago
DEWENWILS 6 Way Surge Protected Extension Lead with Individual Switches and Indicator Lights Extension Cable 3M 13Amp 6Gang Power Strip Lead Black
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 2,172
- Age
- 4y ago
Belkin 4 Way/4 Plug 2 m Surge Protection Extension Lead Strip White
- Price
- £12.13
- Rating
- 4.7/5
- Reviews
- 6,865
- Age
- 11y ago
Masterplug Six Socket Extension Lead 2 Metre Cable Surge Protection Power and Surge LED Indicators Unswitched 6 Way Plug Extension Cable Power Strip White 13A 6G 2m SRG6210N
- Price
- £8.48
- Rating
- 4.7/5
- Reviews
- 2,233
- Age
- 6y ago
Trending
90-day click momentum
Masterplug Six Socket Switched Inline Power Surge Protected Extension Lead with Two USB Charging Ports 2 Metres Gloss Black
- Price
- £19.77
- Rating
- 4.7/5
- Reviews
- 744
- Age
- 6y ago
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 5mo ago
![3M Tower Extension Lead with USB C Slots 8 Way Outlets Power Strip [13A 3250W] Surge Protected Extension Lead Black Extension Cable Multi Plug Extension Socket for Home Office Bedroom Accessories](https://m.media-amazon.com/images/I/41mM9O-ygRL.jpg)
3M Tower Extension Lead with USB C Slots 8 Way Outlets Power Strip [13A 3250W] Surge Protected Extension Lead Black Extension Cable Multi Plug Extension Socket for Home Office Bedroom Accessories
- Price
- £14.70
- Rating
- 4.7/5
- Reviews
- 290
- Age
- 1y ago
Belkin 8-Outlet Surge Protector Power Strip with USB-C and A Ports 2m Cord
- Price
- £29.62
- Rating
- 4.5/5
- Reviews
- 188
- Age
- 2y ago
Belkin Extension Lead with USB Slots x 2 (2.4 A Shared) 4 Way/4 Plug Extension 2m Surge Protected Power Strip - White
- Price
- £16.27
- Rating
- 4.7/5
- Reviews
- 10,342
- Age
- 11y ago
Newest
by launch dateDesiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 5mo ago
3M Tower Extension Lead with USB C Slots 8 Way Outlets Power Strip [13A 3250W] Surge Protected Extension Lead Black Extension Cable Multi Plug Extension Socket for Home Office Bedroom Accessories
- Price
- £14.70
- Rating
- 4.7/5
- Reviews
- 290
- Age
- 1y ago
1.8M Extension Lead 4 Way Socket Outlets Power Strips with 4 USB(2 Type C)
- Price
- £12.43
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 2y ago
Belkin 8-Outlet Surge Protector Power Strip with USB-C and A Ports 2m Cord
- Price
- £29.62
- Rating
- 4.5/5
- Reviews
- 188
- Age
- 2y ago
HAFINO Tower Extension Lead with USB Slots 18W USB C Fast Charger 5 USB and 12 Way Extension Tower Surge Protection Extension Lead with Switch Extension Cable for Home Office Black 1.8M-18W
- Price
- £18.99
- Rating
- 4.7/5
- Reviews
- 3,745
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
127
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
10%
- Masterplug45%
- Belkin19%
- HANYCONY9%
- DEWENWILS7%
- Addtam6%
- Desiretech4%
- Open — no brand owns it (10 brands, 10%)
Demand
Surge Protected Extension Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Surge Protected Extension Lead search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surge protected extension lead255K/yr
- extension lead surge protection86K/yr
- surge protector90K/yr
- masterplug extension lead42K/yr
- belkin extension lead59K/yr
- masterplug41K/yr
- power surge extension lead29K/yr
- surge protection extension lead25K/yr
- extension lead with surge protection22K/yr
- belkin surge protector18K/yr
Reviews and returns
What reviews say buyers love and hate about Surge Protected Extension Lead
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't last
Not durable
seem to fail after a few months
None of the USB Ports work
Usb ports not working
The USB ports are terrible
Cheap quality
Extremely poor quality
Dangerous product quality
Couldn't charge my laptop
Although charging takes a long time
Slow charging speeds
Tight fit
way too short
Too short
Love
Amazing Quality
Good solid quality product
solid build quality
Good value for money
Good value for money
Good price
Good socket
the usb ports work well
Great plug
Works as advertised
Better than expected
As described
Very neat extension plug
Good solid extension
Good extension
Return
0.8% Return rate 36% Fixable by listing
Tight fit
way too short
Too short
None of the USB Ports work
Usb ports not working
The USB ports are terrible
Stopped working for no reason
Doesnt work
This iìterm does not work
Cheap quality
Extremely poor quality
Dangerous product quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surge Protected Extension Lead questions
Answered from the same tracked data.