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Surge Protected Extension Lead

Surge Protected Extension Lead shows low returns (0.8%), but soft demand (-6.5% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 66Growth 22Conversion 64Competition 74Returns 96Price range 62Avg price 70Brand share 31Review moat 35Quality gap 24
This niche Category average

Is Surge Protected Extension Lead profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Surge Protected Extension Lead is a £646K/yr Amazon United Kingdom market (791K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Surge Protected Extension Lead: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.5% over the last 90 days and 5.7% of searches end in a purchase.

£646K

revenue / yr

Units sold / yr50K
Search volume / yr-6.5%791K
Conversion rate5.7%
Avg price£14.45

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers16 · 127
Top-5 product click share40%
Open market13%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement95%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews2,965

Top Surge Protected Extension Lead products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

£0£19K£39K£58K£77K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

127

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

10%

  • Masterplug45%
  • Belkin19%
  • HANYCONY9%
  • DEWENWILS7%
  • Addtam6%
  • Desiretech4%
  • Open — no brand owns it (10 brands, 10%)

Surge Protected Extension Lead demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume791KCVR5.7%Products42Brands16Top 5 Brands87%OOS Rate6.3%Rating4.6★Reviews2,965Avg BSR#71
25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Surge Protected Extension Lead search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • surge protected extension lead255K/yr
  • extension lead surge protection86K/yr
  • surge protector90K/yr
  • masterplug extension lead42K/yr
  • belkin extension lead59K/yr
  • masterplug41K/yr
  • power surge extension lead29K/yr
  • surge protection extension lead25K/yr
  • extension lead with surge protection22K/yr
  • belkin surge protector18K/yr

What reviews say buyers love and hate about Surge Protected Extension Lead

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall24%

Amazing Quality

Value For Money13%

Good value for money

Socket/Port/Plug11%

Good socket

Advertised Vs Actual Product10%

Works as advertised

Add-Ons/Attachments6%

Very neat extension plug

What buyers complain about

71% of reviews
Durability15%

Doesn't last

Socket/Port/Plug13%

None of the USB Ports work

Quality-Overall13%

Cheap quality

Charging9%

Couldn't charge my laptop

Size-Overall5%

Tight fit

Surge Protected Extension Lead return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Socket/Port/Plug
14%
3Functionality-Overall
11%
4Defective Material/Parts
7%
5Quality-Overall
4%

Common Surge Protected Extension Lead questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Surge Protected Extension Lead 54/100 on Amazon United Kingdom — Worth a look. The niche generates £646K/yr across 42 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -6.5% over the last 90 days.
Search demand for Surge Protected Extension Lead on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.6× the quietest.