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Superglue

Maybe

Buyers convert on 26.6% of searches. But prices span $2.37–$9.65, mostly outside the sweet spot, so Superglue is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£2.0M/yr1.8M searches / yr
90-day growth
-0.9%search demand this quarter
Competition
59%top-5 click share · 9 brands · 148 sellers

Flapen Score

Superglue against its category

The dotted line is the DIY & Tools average. Past it, Superglue is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superglue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Superglue 1.8M times last year and spent an estimated £2.0M. The top 5 brands take 95% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

26.6% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
26.6%
Market size, estimated
£2.0Ma year
Peak month
December1.2× the quietest month
Top search term
superglue930K searches a year

02 · Price

A sale here is worth £4.16.

Listings sell for £4.16 on average, from £2.37 to £9.65. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At £4.16 that is £83K to £104K a year per listing.

Average price
£4.16under the $15 to $100 sweet spot
Price range
£2.37–£9.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
20,000–25,000
Revenue per listing a year
£83K–£104K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #22 within Adhesives & Sealers. It carries 5,848 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#22in Adhesives & Sealers
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,848per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Superglue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£100K£199K£299K£399K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

148

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

4%

  • GORILLA38%
  • Loctite36%
  • ALECPEA17%
  • Homebay3%
  • Viomis2%
  • GH12002%
  • Open — no brand owns it (3 brands, 4%)

Demand

Superglue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Superglue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superglue930K/yr
  • super glue644K/yr
  • loctite super glue75K/yr
  • super glue all purpose46K/yr
  • superglue for plastic22K/yr
  • superglue loctite16K/yr
  • super glue for plastic16K/yr
  • loctite superglue8K/yr
  • waterproof super glue7K/yr
  • plastic super glue5K/yr

Reviews and returns

What reviews say buyers love and hate about Superglue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness42%−0.19

glue just doesnt work

Not sticky enough

Does not stick

Functionality-Overall8%−0.08

no success

Didn't work

didn't work as I wished

Ease Of Use6%−0.01

it has been incredibly difficult to remove

Difficult to use

hard to squeeze

Value For Money5%+1.51

Not worth the price

Cheaper than other brand names for a reason

Far too expensive for what you get

Quality-Overall5%+0.33

Poor quality

Garbage

rubbish product

Love

Adhesion/Stickiness38%−0.19

Sticks very well

Super strong adhesive

Effective adhesive

Value For Money15%+1.51

Great value

Good price

Excellent value

Quality-Overall9%+0.33

Good quality and exactly as described

Excellent Product

The bottle itself is brilliant

Advertised Vs Actual Product9%+0.73

As advertised

As described

just what I need

Strength5%+0.52

Holy mother of balls this stuff is strong

holds strong really well

Good strength

Return

0.1% Return rate 6% Fixable by listing

Adhesion/Stickiness50%▅▇▇▄█▇

glue just doesnt work

Not sticky enough

Does not stick

Functionality-Overall11%▃▅▃█▂▃

no success

Didn't work

didn't work as I wished

Quality-Overall5%▁▆▅█▁▄

Poor quality

Garbage

rubbish product

Compatibility-Overall5%▇▂▂▁█▁
Leak-Proof5%█▇▄▄▄▇

Leak everywhere

Lids open and leaking

Leaking bottles

FAQ

Common Superglue questions

Answered from the same tracked data.