Superglue
MaybeBuyers convert on 26.6% of searches. But prices span $2.37–$9.65, mostly outside the sweet spot, so Superglue is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £2.0M/yr1.8M searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 59%top-5 click share · 9 brands · 148 sellers
Flapen Score
Superglue against its category
The dotted line is the DIY & Tools average. Past it, Superglue is stronger. Inside it, weaker.
Market
The Superglue market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Superglue 1.8M times last year and spent an estimated £2.0M. The top 5 brands take 95% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
26.6% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 26.6%
- Market size, estimated
- £2.0Ma year
- Peak month
- December1.2× the quietest month
- Top search term
- superglue930K searches a year
02 · Price
A sale here is worth £4.16.
Listings sell for £4.16 on average, from £2.37 to £9.65. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At £4.16 that is £83K to £104K a year per listing.
- Average price
- £4.16under the $15 to $100 sweet spot
- Price range
- £2.37–£9.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £83K–£104K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #22 within Adhesives & Sealers. It carries 5,848 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #22in Adhesives & Sealers
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,848per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Superglue products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gorilla Super Glue 15g All Purpose Impact Tough & Fast Setting with Anti-Clog Cap Ideal for Metal Ceramics Leather & More
- Price
- £4.34
- Rating
- 4.5/5
- Reviews
- 25,604
- Age
- 16y ago

Gorilla Super Glue Gel 3g (2 Pack) All Purpose Fast Setting No Run Formula with Anti Clog Cap Ideal for Metal Ceramics Leather & More
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 3,851
- Age
- 9y ago

3g (6 Pack) Super Glue Liquid All Purpose Fast Setting Ideal for Metal Ceramics Leather & More
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 1,358
- Age
- 1y ago

Loctite Precision Super Glue 5g Clear Strong Fast-Setting Liquid Adhesive for Instant and Accurate Repairs on Wood Metal Rubber
- Price
- £2.56
- Rating
- 4.6/5
- Reviews
- 22,141
- Age
- 19y ago

Gorilla Super Glue XL 25g
- Price
- £6.21
- Rating
- 4.6/5
- Reviews
- 2,252
- Age
- 3y ago
Trending
90-day click momentum
Gorilla Super Glue Gel 3g (2 Pack) All Purpose Fast Setting No Run Formula with Anti Clog Cap Ideal for Metal Ceramics Leather & More
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 3,851
- Age
- 9y ago

Viomis Super Glue Clear Glue 6 Pack 3 Gram Tubes - All Purpose and Fast Setting for Projects and Repairs
- Price
- £2.86
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 6mo ago

Superglue 10g 2pk Fast Acting Adhesive for Metal Pottery Wood and More Perfect for Small Household Repairs Quick Bonding Reliable and Strong Hold
- Price
- £2.70
- Rating
- 3.6/5
- Reviews
- 45
- Age
- 11mo ago

Gorilla Super Glue XL 25g
- Price
- £6.21
- Rating
- 4.6/5
- Reviews
- 2,252
- Age
- 3y ago

Super Glue All Purpose 5PK Non Drip Liquid Quick Setting Ultra Strong Adhesive Shoes Plastic Metal Wood Rubber Glass Precision Glue Household DIY Craft Repairs Instant Bonding Small Repairs 5x1g
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 1y ago
Newest
by launch date
Viomis Super Glue Clear Glue 6 Pack 3 Gram Tubes - All Purpose and Fast Setting for Projects and Repairs
- Price
- £2.86
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 6mo ago

Superglue 10g 2pk Fast Acting Adhesive for Metal Pottery Wood and More Perfect for Small Household Repairs Quick Bonding Reliable and Strong Hold
- Price
- £2.70
- Rating
- 3.6/5
- Reviews
- 45
- Age
- 11mo ago

Super Glue All Purpose 5PK Non Drip Liquid Quick Setting Ultra Strong Adhesive Shoes Plastic Metal Wood Rubber Glass Precision Glue Household DIY Craft Repairs Instant Bonding Small Repairs 5x1g
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 1y ago

3g (6 Pack) Super Glue Liquid All Purpose Fast Setting Ideal for Metal Ceramics Leather & More
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 1,358
- Age
- 1y ago

3g (6 Pack) Super Glue Gel All Purpose Fast Setting No Run Formula with Anti Clog Cap Ideal for Metal Ceramics Leather & More
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 729
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
148
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
4%
- GORILLA38%
- Loctite36%
- ALECPEA17%
- Homebay3%
- Viomis2%
- GH12002%
- Open — no brand owns it (3 brands, 4%)
Demand
Superglue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Superglue search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- superglue930K/yr
- super glue644K/yr
- loctite super glue75K/yr
- super glue all purpose46K/yr
- superglue for plastic22K/yr
- superglue loctite16K/yr
- super glue for plastic16K/yr
- loctite superglue8K/yr
- waterproof super glue7K/yr
- plastic super glue5K/yr
Reviews and returns
What reviews say buyers love and hate about Superglue
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
glue just doesnt work
Not sticky enough
Does not stick
no success
Didn't work
didn't work as I wished
it has been incredibly difficult to remove
Difficult to use
hard to squeeze
Not worth the price
Cheaper than other brand names for a reason
Far too expensive for what you get
Poor quality
Garbage
rubbish product
Love
Sticks very well
Super strong adhesive
Effective adhesive
Great value
Good price
Excellent value
Good quality and exactly as described
Excellent Product
The bottle itself is brilliant
As advertised
As described
just what I need
Holy mother of balls this stuff is strong
holds strong really well
Good strength
Return
0.1% Return rate 6% Fixable by listing
glue just doesnt work
Not sticky enough
Does not stick
no success
Didn't work
didn't work as I wished
Poor quality
Garbage
rubbish product
Leak everywhere
Lids open and leaking
Leaking bottles
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Superglue questions
Answered from the same tracked data.








