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Superglue

Superglue shows searches that convert (26.6% search→purchase), but prices mostly outside the sweet spot ($2.37–$9.65) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 95Growth 25Conversion 100Competition 43Returns 99Price range 0Avg price 12Brand share 13Review moat 24Quality gap 52
This niche Category average

Is Superglue profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Superglue is a £2.0M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 53/100.

Superglue: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.9% over the last 90 days and 26.6% of searches end in a purchase.

£2.0M

revenue / yr

Units sold / yr500K
Search volume / yr-0.9%1.8M
Conversion rate26.6%
Avg price£4.16

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 148
Top-5 product click share59%
Open market5%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement90%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews5,848

Top Superglue products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£100K£199K£299K£399K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

148

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

4%

  • GORILLA38%
  • Loctite36%
  • ALECPEA17%
  • Homebay3%
  • Viomis2%
  • GH12002%
  • Open — no brand owns it (3 brands, 4%)

Superglue demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR26.6%Products21Brands9Top 5 Brands95%OOS Rate5.0%Rating4.4★Reviews5,848Avg BSR#22
40K30KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Superglue search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • superglue930K/yr
  • super glue644K/yr
  • loctite super glue75K/yr
  • super glue all purpose46K/yr
  • superglue for plastic22K/yr
  • superglue loctite16K/yr
  • super glue for plastic16K/yr
  • loctite superglue8K/yr
  • waterproof super glue7K/yr
  • plastic super glue5K/yr

What reviews say buyers love and hate about Superglue

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Adhesion/Stickiness38%

Sticks very well

Value For Money15%

Great value

Quality-Overall9%

Good quality and exactly as described

Advertised Vs Actual Product9%

As advertised

Strength5%

Holy mother of balls this stuff is strong

What buyers complain about

77% of reviews
Adhesion/Stickiness42%

glue just doesnt work

Functionality-Overall8%

no success

Ease Of Use6%

it has been incredibly difficult to remove

Value For Money5%

Not worth the price

Quality-Overall5%

Poor quality

Superglue return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

6%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
50%
2Functionality-Overall
11%
3Quality-Overall
5%
4Compatibility-Overall
5%
5Leak-Proof
5%

Common Superglue questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Superglue 53/100 on Amazon United Kingdom — Worth a look. The niche generates £2.0M/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -0.9% over the last 90 days.
Search demand for Superglue on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.