superglue
Worth a lookShows searches that convert (26.6% search→purchase), but prices mostly outside the sweet spot ($2.37–$9.65) keeps it on the watch list.
Conversion
Incredible26.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£2.0M£2.0M/yr · 1.8M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,848.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£4.16avg listing price — sweet spot $15–$100
Price range
Bad£2.37–£9.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, superglue is a £2.0M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
superglue market data
- Units sold / yr
- 400K–500K
- avg 20,000–25,000/product
- Revenue / yr
- £1.7M–£2.1M
- units × avg price
- Conversion rate
- 26.6%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 5.0%
- Avg brand age
- 51 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
148
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
4%
- GORILLA38%
- Loctite36%
- ALECPEA17%
- Homebay3%
- Viomis2%
- GH12002%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top superglue search terms
- superglue930K/yr
- super glue644K/yr
- loctite super glue75K/yr
- super glue all purpose46K/yr
- superglue for plastic22K/yr
- superglue loctite16K/yr
- super glue for plastic16K/yr
- loctite superglue8K/yr
- waterproof super glue7K/yr
- plastic super glue5K/yr
Top superglue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gorilla Super Glue 15g All Purpose Impact Tough & Fast Setting with Anti-Clog Cap Ideal for Metal Ceramics Leather & More
GORILLA£4.344.5★25,604 rev
Gorilla Super Glue Gel 3g (2 Pack) All Purpose Fast Setting No Run Formula with Anti Clog Cap Ideal for Metal Ceramics Leather & More
GORILLA£3.334.6★3,851 rev
3g (6 Pack) Super Glue Liquid All Purpose Fast Setting Ideal for Metal Ceramics Leather & More
ALECPEA£3.334.5★1,358 rev
Loctite Precision Super Glue 5g Clear Strong Fast-Setting Liquid Adhesive for Instant and Accurate Repairs on Wood Metal Rubber
Loctite£2.564.6★22,141 rev
Gorilla Super Glue XL 25g
GORILLA£6.214.6★2,252 rev
Newest
by launch date
Viomis Super Glue Clear Glue 6 Pack 3 Gram Tubes - All Purpose and Fast Setting for Projects and Repairs
Viomis£2.8650 rev
Superglue 10g 2pk Fast Acting Adhesive for Metal Pottery Wood and More Perfect for Small Household Repairs Quick Bonding Reliable and Strong Hold
Ketayle£2.7045 rev
Super Glue All Purpose 5PK Non Drip Liquid Quick Setting Ultra Strong Adhesive Shoes Plastic Metal Wood Rubber Glass Precision Glue Household DIY Craft Repairs Instant Bonding Small Repairs 5x1g
JKG£3.3488 rev
3g (6 Pack) Super Glue Liquid All Purpose Fast Setting Ideal for Metal Ceramics Leather & More
ALECPEA£3.331,358 rev
3g (6 Pack) Super Glue Gel All Purpose Fast Setting No Run Formula with Anti Clog Cap Ideal for Metal Ceramics Leather & More
ALECPEA£3.29729 rev
Trending
90-day click momentumGorilla Super Glue Gel 3g (2 Pack) All Purpose Fast Setting No Run Formula with Anti Clog Cap Ideal for Metal Ceramics Leather & More
GORILLA£3.334.6★
Viomis Super Glue Clear Glue 6 Pack 3 Gram Tubes - All Purpose and Fast Setting for Projects and Repairs
Viomis£2.864.2★
Superglue 10g 2pk Fast Acting Adhesive for Metal Pottery Wood and More Perfect for Small Household Repairs Quick Bonding Reliable and Strong Hold
Ketayle£2.703.6★
Gorilla Super Glue XL 25g
GORILLA£6.214.6★
Super Glue All Purpose 5PK Non Drip Liquid Quick Setting Ultra Strong Adhesive Shoes Plastic Metal Wood Rubber Glass Precision Glue Household DIY Craft Repairs Instant Bonding Small Repairs 5x1g
JKG£3.344.6★
What buyers say about superglue
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks very well”
“Great value”
“Good quality and exactly as described”
“As advertised”
“Holy mother of balls this stuff is strong”
“Easy to use”
“Works brilliant”
“Convenient Size”
“really durable”
“Highly recommended for repairs”
What buyers complain about
“glue just doesnt work”
“no success”
“it has been incredibly difficult to remove”
“Not worth the price”
“Poor quality”
“Small bottle”
“Leak everywhere”
“it broke in two”
“Misleading bottle size”
“The glue is quite thin”
Top return reasons
Common questions
- Is superglue profitable to sell on Amazon United Kingdom?
- The niche generates £2.0M/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the superglue niche?
- 9 brands and 148 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in superglue?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Ease Of Use. The return rate is 0.1%.
- When does demand for superglue peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the superglue niche?
- Listings span £2.37–£9.65; the average listing price is £4.16 (sweet spot $15–$100). The average incumbent carries 5,848 reviews — the moat a new listing must climb.