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Superglue

Maybe

Buyers convert on 26.6% of searches. But prices span $2.37–$9.65, mostly outside the sweet spot, so Superglue is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£2.0M/yr1.8M searches / yr
90-day growth
-0.9%search demand this quarter
Competition
59%top-5 click share · 9 brands · 148 sellers

Flapen Score

Superglue against its category

The dotted line is the DIY & Tools average. Past it, Superglue is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superglue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Superglue 1.8M times last year and spent an estimated £2.0M. The top 5 brands take 95% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 26.6% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
26.6%
Market size, estimated
£2.0Ma year
Peak month
December1.2× the quietest month
Top search term
superglue930K searches a year

02 · Price

A sale here is worth £4.16.

Listings sell for £4.16 on average, from £2.37 to £9.65. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At £4.16 that is £83K to £104K a year per listing.

Average price
£4.16under the $15 to $100 sweet spot
Price range
£2.37–£9.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
20,000–25,000
Revenue per listing a year
£83K–£104K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #22 within Adhesives & Sealers. It carries 5,848 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#22in Adhesives & Sealers
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,848per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Superglue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£100K£199K£299K£399K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

148

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 99%

Open market

4%

  • GORILLA38%
  • Loctite36%
  • ALECPEA17%
  • Homebay3%
  • Viomis2%
  • GH12002%
  • Open — no brand owns it (3 brands, 4%)

Demand

Superglue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Superglue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • superglue930K/yr
  • super glue644K/yr
  • loctite super glue75K/yr
  • super glue all purpose46K/yr
  • superglue for plastic22K/yr
  • superglue loctite16K/yr
  • super glue for plastic16K/yr
  • loctite superglue8K/yr
  • waterproof super glue7K/yr
  • plastic super glue5K/yr

Reviews and returns

What reviews say buyers love and hate about Superglue

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Adhesion/Stickiness”
42%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“glue just doesnt work”
A buyer, on “Adhesion/Stickiness”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Superglue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data