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Sup Pump

Pass

Sup Pump scores 74 out of 100, a Pass. Shoppers spend $436K a year here, search demand grew +747.0% this quarter, and returns run at 1.5% of orders.

Flapen Score
74
74 / 100
Top 1% of 2,225 DIY & Tools niches · +25 vs the category median of 49
Market size
£436K/yr306K searches / yr
90-day growth
+747.0%search demand this quarter
Competition
40%top-5 click share · 26 brands · 35 sellers

Flapen Score

Sup Pump against its category

The dotted line is the DIY & Tools average. Past it, Sup Pump is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sup Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sup Pump 306K times last year and spent an estimated £436K. The top 5 brands take 56% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 74 out of 100, a Pass.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +747.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £436K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
+747.0%
Conversion, latest week
2.7%
Market size, estimated
£436Ka year
Peak month
July22.1× the quietest month
Top search term
paddle board electric pump43K searches a year

02 · Price

A sale here is worth £52.85.

Listings sell for £52.85 on average, from £13.94 to £128.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £52.85 that is £5K to £13K a year per listing.

Average price
£52.85inside the $15 to $100 sweet spot
Price range
£13.94–£128.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£5K–£13K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #94 within Power Tools. It carries 1,071 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
95%
Out of stock, average day
24.4%
Average rank
#94in Power Tools
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,071per listing
Listings tracked
39

04 · Newcomers

Amazon counts 16 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
16Amazon's first-year sales bar
Average brand age
29 months

Products

Top Sup Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£17K£35K£52K£70K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

35

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

40%

Top 20: 82%

Open market

40%

  • WindGallop16%
  • BAVIZZN13%
  • VACHAN12%
  • Mojimdo8%
  • OutdoorMaster6%
  • BESCOST4%

Demand

Sup Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 22.1×

Search terms

Top Sup Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paddle board electric pump43K/yr
  • sup pump52K/yr
  • paddle board pump57K/yr
  • electric paddle board pump25K/yr
  • paddleboard pump21K/yr
  • electric pump for paddle board17K/yr
  • paddleboard electric pump14K/yr
  • sup pump rechargeable15K/yr
  • sup electric pump10K/yr
  • rechargeable sup pump10K/yr

Reviews and returns

What reviews say buyers love and hate about Sup Pump

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level11%+0.14

It is noisy

Quite noisy

Its very loud

Charging7%−0.12

Not Rechargeable

Won't hold charge

Does not charge an iPhone at all

Durability5%−0.18

Broke almost immediately

Stopped working after a few uses

Broke after one use

Inflation/Deflation5%+0.15

Deflating is just as bad

It doesn't inflate them properly

Did not fully inflate a paddling pool

Battery Life4%

the battery level was critically low

short battery

the battery is dead

Love

Ease Of Use14%+1.57

Easy to Use

easy to handle

easy to follow

Inflation/Deflation14%+0.15

Good Inflator

It inflates quickly

Inflating made easy

Quality-Overall9%−0.04

The hose feels good quality

The build quality feels solid

Excellent product

Value For Money6%+0.29

Worth the money

Good for the Price

Excellent value for money

Portability5%+0.40

Fast and portable

easy to carry

portability

Return

1.5% Return rate 19% Fixable by listing

Functionality-Overall18%▁▁▄█▇▅

Didnt work

Tried using today and nothing, doesnt work and only had it a couple of months and used once...so frustrating

This item isnt working

Charging15%▁▁█▅█▆

Not Rechargeable

Won't hold charge

Does not charge an iPhone at all

Size-Overall11%▁▁▇███

This pump is small

It's quite big

Quite small

Inflation/Deflation8%▁▁██▇█

Deflating is just as bad

It doesn't inflate them properly

Did not fully inflate a paddling pool

Compatibility-Overall6%▁▁█▃▃▆

FAQ

Common Sup Pump questions

Answered from the same tracked data.