sup pump
Worth a lookShows demand growing +747.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+747.0%90-day search growth — must beat 0% to launch
Avg price
Great£52.85avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Price range
Good£13.94–£128.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,070.72avg incumbent reviews — the moat a new listing must climb
Market size
Good£436K£436K/yr · 306K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, sup pump is a £436K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 74/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
sup pump market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £317K–£423K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 97%
- Out of stock
- 24.4%
- Avg brand age
- 29 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
35
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
40%
Top 20: 82%
Open market
40%
- WindGallop16%
- BAVIZZN13%
- VACHAN12%
- Mojimdo8%
- OutdoorMaster6%
- BESCOST4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +747.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 22.1×
Top sup pump search terms
- paddle board electric pump43K/yr
- sup pump52K/yr
- paddle board pump57K/yr
- electric paddle board pump25K/yr
- paddleboard pump21K/yr
- electric pump for paddle board17K/yr
- paddleboard electric pump14K/yr
- sup pump rechargeable15K/yr
- sup electric pump10K/yr
- rechargeable sup pump10K/yr
Top sup pump products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WindGallop sup pump paddle board pump electric pump for inflatables with Dolphin Quick Air Inflator Adaptor Auto-Off DC 12V Car Connector for Inflatable Stand Up Paddle Boards Water Sports
WindGallop£32.944.3★11,875 rev
BAVIZZN Sup Pump 22PSI Paddle Board Pump 12V Dual Stage Air Auto-Off Suitable for Inflator And Deflator Paddle Board Boat Kayaks Water Sport
BAVIZZN£41.454.4★104 rev
Mojimdo Electric SUP Pump 20PSI with Light Rechargeable Paddle Board Pump 5 Modes & Custom Mode Dual Stage Fast Inflation & Auto-off with 12V DC Car Charge for Paddleboard Tent Mattress
Mojimdo£55.234.3★517 rev
Sup Electric Pump 20psi Electric Paddle Board Pump with 5 Nozzles Smart Inflation Auto-Off Digital Adjustable LCD Function 12V Electric Pumpe for Sup and Inflatable Kayaks (Dark Blue)
VACHAN£36.074.3★186 rev
20 PSI Electric SUP Pump 12V Car Paddle Board Pump with Auto-Off & Deflation Dual Stage Fast Inflator with Digital LCD Pressure Preset 7 Valve Adapters for iSUP Inflatable Kayak & Boat
VACHAN£37.164.3★186 rev
Newest
by launch date
Blytech Paddle Board Electric Pump Portable 20PSI SUP Pump with 13 500mAh Rechargeable Battery Fast Inflation/Deflation 7 Nozzles for Inflatables Kayaks Tents Boats Pool
Blytech£68.56144 rev
Paddle Board Electric Pump 20PSI Sup Pump Paddleboard Car Powered Electric Pump Auto-Off LED Display Dual Stage Inflation & Deflation Portable Air Pump for Kayak Tent Boat Air Mattress
PPXIA£40.3732 rev
Coanto Electric SUP Pump 20PSI 12V Car Powered Paddle Board Pump with Auto Shut Off Dual-Stage Inflation LED Display Air Pump with 7 Nozzles for SUP Kayak Tent Air Mattress
Coanto£36.9329 rev
Electric Air Pump for Inflatables 4000mAh Portable Electric Pump with 4 Nozzles/LED Light/Hanging Hook | 5kPa 360L/Min | Mini Air Pump for Airbed Air Mattress Camping Mat Swimming Pool
iFunSky£17.17169 rev
TowerTop 10500mAh Electric Paddle Board Pump-50PSI Rechargeable Sup/Car Pump Dual Stage (Inflation & Deflation) with Cooling Fan 8 Nozzles HD LCD Display - for Paddle Boards Inflatables Kayaks Car
TowerTop£81.5943 rev
Trending
90-day click momentumElectric Air Pump for Inflatables 4000mAh Portable Electric Pump with 4 Nozzles/LED Light/Hanging Hook | 5kPa 360L/Min | Mini Air Pump for Airbed Air Mattress Camping Mat Swimming Pool
iFunSky£17.174.1★
Accwork Electric SUP Pump 20 PSI 12V Car Powered Paddle Board Pump with Dual-Stage Fast Inflation Auto-Off LED Display 5 Modes & 7 Nozzles for Kayaks Tents & Air Mattress
Accwork£36.934.7★
Lytool SUP-Pump Electric 50PSI Paddle-Board-Pump Dual Stage Fast Inflation & Auto-off 7 Nozzles with 12V DC Car Charge for Paddleboard Boats Kayaks Tent Mattress
Lytool£34.883.3★
TowerTop 10500mAh Electric Paddle Board Pump-50PSI Rechargeable Sup/Car Pump Dual Stage (Inflation & Deflation) with Cooling Fan 8 Nozzles HD LCD Display - for Paddle Boards Inflatables Kayaks Car
TowerTop£81.594.5★
Paddle Board Electric Pump 20PSI Sup Pump Paddleboard Car Powered Electric Pump Auto-Off LED Display Dual Stage Inflation & Deflation Portable Air Pump for Kayak Tent Boat Air Mattress
PPXIA£40.374.9★
What buyers say about sup pump
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Use”
“Good Inflator”
“The hose feels good quality”
“Worth the money”
“Fast and portable”
“Battery is great”
“good display”
“It charges quickly”
“Works Well”
“The unit's compact design”
What buyers complain about
“It is noisy”
“Not Rechargeable”
“Broke almost immediately”
“Deflating is just as bad”
“the battery level was critically low”
“This pump is small”
“This is a tad pricey”
“It is also expensive for such a poor quality item”
“the connections are terrible”
“Didnt work”
Top return reasons
Common questions
- Is sup pump profitable to sell on Amazon United Kingdom?
- The niche generates £436K/yr across 39 tracked products. 16 of 19 products launched in the last 360 days are still selling. 90-day search growth is +747.0%. Flapen's verdict: Worth a look (74/100).
- How competitive is the sup pump niche?
- 26 brands and 35 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in sup pump?
- Top complaints mined from reviews: Noise Level, Charging, Durability. The return rate is 1.5%.
- When does demand for sup pump peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 22.1× the quietest.
- What does it cost to enter the sup pump niche?
- Listings span £13.94–£128.48; the average listing price is £52.85 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.